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Why use Facebook Pixels?

Lesson 8 from: Monetizing your Social Media Presence for Outdoor Photographers

Colby Brown

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Lesson Info

8. Why use Facebook Pixels?

Lesson Info

Why use Facebook Pixels?

So Facebook pixels, what are they, and why you should be using them. A Facebook pixel does three things for you. Facebook pixels essentially it's code that you put onto your website, that allows you to track individuals. Sounds very CIA, NSA like, but essentially you're trying to figure out who's hitting your website, so that you can do things, so you can see what actions they're taking or not taking, and you can re-connect with them. So essentially by doing so, you have three different things: conversion tracking, optimization, and remarketing. These are the benefits. Conversion tracking is essentially the idea that you can track the people that are coming to your website through Facebook and see what action they're doing. Maybe the action is purchasing a product, or clicking on a link, or it's doing something on your website. You can track to see how many people come, and how many people actually engage. Optimization means that you can optimize things like your ads, or things that yo...

u're doing because you can see what information they're hitting or what's working and what's not and change things around. Remarketing, this is where you're essentially taking the idea that people are visiting you, visiting your website, and then once they do so, a little tracker goes on, a little thing on their, a little code as they leave your website and then you can essentially sit there and say, "I know this person visited my website, so let me now create an ad or boost my post to go back to that person." So, maybe they checked out your page that was for a workshop, or for a print sale, or whatever it was. Say you were selling prints and you created a print sale page and all that stuff, they went to that page hung around for a couple of minutes but decided not to buy at the last second. You could sit there and create an ad, and target all those individuals that did that, and say, "Hey one last offer, here's an extra 10% off." Maybe half the people are like, "Oh another 10%, let me do that." Pixel allows you to do that. So creating a Facebook pixel is great. Essentially what you do is, you're going to go into Ad Manager. So Ad Manager is a part of your Facebook business page. If you don't know where it is, just do a Google search for Facebook Ad Manager, and you'll find a link. So inside the Facebook Ad Manager there is a place called Pixel, under Pixel, you just click the button to say create pixel. You name your pixel. And essentially there you get a code, like a string of code. And if you don't know a lot about websites things, have your web designer do it for you. You're going to install that code. Essentially you're putting it into the header, or the footer of your website. So it goes to all the different pages, or the pages that you specifically want it to. And, then you choose your actions. Figure out what you want to happen. Do you want sit there and create an event, so you see if you're tracking people that are buying stuff, or whatever they're doing. It's a simple process, it takes a couple minutes and then it'll go live, almost instantly to start figuring out how many people. And then I can sit there and go back through, and I can see how many people have visited my website. So in a, I think it was a seven day period, I had over 20,000 people visit the pages that I had tagged. This is just a week ago. So, I can see exactly what's happening and then I can create boosted posts, or I can create audiences wrapped around working with remarketing or re-creating ads for individuals. So you can create an audience essentially as I mentioned which is the idea that you create a sub-sect of people, that you can then, at any point in time go back to and create those ads to. So within, once you create your pixel CBP pixel, [inaudible] around photography, you can sit there and figure out how long you want them to track for. Include past website traffic or not and then create it, and then you have it good to go. And then you can sit there and use it when you boost your posts if you want to, or create specific ads for it.

Ratings and Reviews

Linea Broadus
 

Colby's class was packed with great information for landscape photographers! From writing pitches to marketing with social media, he clearly explains how to achieve personal business goals. Thanks, Colby!

Beatriz Stollnitz
 

I was fortunate to be in the live audience for this course. If you (and I !!!) take the time to truly absorb the content presented and put it in practice, this course will pay for itself over and over and over. It is rare for someone at Colby's success level to be so open about the financial aspects of what they do, and the details of how they do it. Highly recommended!

Rodrigo Reyes
 

It was very interesting. I really recommend to other photographers who doesnt know so much how to make business using social media.

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