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How to Work with Agents and Reps


Portraits Under Pressure


Lesson Info

How to Work with Agents and Reps

I'm bringing in, not right now, but in a minute, one of my photo assistants. His name is Tim Young. And, the reason I'm bringing him on is because I want to talk about the team and the relationship that you have with the people around you. The team that you build around your business and the creative people who you bring on set. So, Tim Young's gonna join us and talk about his role as a photo assistant, but before I get to him, I wanna talk about the other people that you're building around you in your business. So, it's your friends and the networking that you do, but it's also about the producers you hire, and in some circumstances, your rep, or your agent. I thought about talking about this yesterday when we were talking about marketing, and I showed you a list of places where you can go to get a list of reps if you feel like you're at that point in your career and you wanna reach out to them. That's actually how I met my rep. I looked through a lot of agency lists, and I liked rost...

ers, and I put them all in an email, all the ones that I thought that had a really good feel to them, and I sent out a big email blast. And, two people wrote back of all the people, and it was a really interesting process. So, what I wanted to talk to you about in agents is sort of finding that relationship. Now, you might not feel like you're ready for that, and that's fine, and you might feel like it's around the corner for you in your career, but regardless I wanted to give you my, share with you my experience, so you, when that time comes, you guys will feel ready. And, what I learned about having an agent is that in my head, I was gonna go, I was gonna get an agent, and then after that I was gonna sit on the couch, I was gonna put my feet up, and I was gonna watch movies, and the phone was gonna ring, and I was just gonna be working nonstop. But that's not actually reality, and I don't really know why I thought it was. In my experience, finding an agent was a lot like finding a spouse. It's a very intense work relationship, and it is very similar to the relationship you have with your partner. It took me 30 years to find the perfect man, so I don't know why I expected it to take less time to find an agent. I talk to my agent every day, sometimes many many times a day, or for extended periods of time, and she's a household name in my house. Paige is part of our family now, and the reason that is the case is because when I met her, I'll back track to how we ended up together. So, I told you I sent out the email and two people wrote back and they both said, "I think your work "is really interesting", so I pursued both of those avenues. Now, some of the agents and the agencies that I really wanted, I thought I wanted to be with, were not interested in me, and so I was, I didn't understand why or whatever. I started talking to these two people, or these two agencies, and it was so obvious to me why I wanted to go with Paige, who's my agent now, and that's because she loved my work. It was, that was sort of the bottom line. She really believed in my point of view in what I was doing, and she wanted to help me grow. She wasn't, and I don't think agents should do this, and when you're in the situation you need to listen for the data and listen for things, she never said, "Oh, you know what's really popular right now? "CGI. "I think you should go make some photos using CGI "because then we'll get hired to do whatever". She has never said that to me. All she says is, "Go out, do the work you wanna do, "that inspires you, if it's inspired, "the viewer will see that, and people will see that, "and people will wanna hire you". But an agent becomes the backbone of your business, which is really helpful. It allows me to be creative. She becomes the person who negotiates fees and usage so you don't have to, which means that she has those conversations and I get to show up on set and be the fun, creative human being that I wanna be.

Class Description

You need more than just great lighting and equipment to create an exceptional portrait. Sometimes a shoot doesn’t go as planned. The location is drab, the client isn’t in the best mood, or you forget to charge your camera batteries. Great portrait photographers are able to think on their feet and connect with their subjects. 

Victoria Will’s background as a photojournalist and celebrity photographer has helped her to develop techniques on editorial assignments to quickly connect with a subject. She’ll show you how to use your environment to capture a unique image that reflects the person in the portrait. She’ll also highlight how to quickly evaluate a less than perfect situation and make it work for you and your subject. 

You’ll learn:
  • Techniques for choosing the light, process and locations for a successful portrait
  • How to build a rapport and utilize clear communication with your subjects
  • How to set up a developed concept as well as how to light on the fly 
  • Successful strategies for marketing yourself as a photographer and how to get your work in front of editors
You’ll watch Victoria photograph real people in limited settings and how to scout multiple opportunities in a limited space. She’ll go through how to make every frame count and how to get the shots the editor requested, as well as those that speak to your vision in the moment. Learn how to make your subject feel comfortable in only a few moments while capturing exquisite images in Portraits Under Pressure.