The Advantages of Tethering
Perception is reality. The bigger the camera, the better photographer, right? Having a tethering station on location can really set the stage, and it can read that you mean business. And we all know that word of mouth can travel fast. So it gives a really high end professional perception. Tethering allows you to really slow down and shoot less. I don't know how many people have dabbled in film photography, but when I first started tethering it kinda gave me that feeling when I was shooting film. I slowed down, I shot less, which provided more of a better picture at the end of the day 'cause I could focus on none of the technical stuff, but more of the connection, more who I was photographing. More of the why than the how. So tethering provides that moment to sort of assess what you're capturing, in turn leaving you to depend on the quality, not the quantity, which, of course, will dramatically cut down on the shoot time. You have to rely more on your natural ability to direct and conne...
ct to subjects, rather than like, spraying and praying, you know. So slow, it allows you to slow down and shoot less, and it's great. So, what I tend to do, which we're gonna see here shortly, is I'll shoot a series of frames and then I'll pause, and then I'll review those frames, and then I'll come back. And sometimes I might have already had the shot. And it's very helpful. With tethering software, such as Capture One - Pro, you can add a preset color grade, which will clarify the vision to the client. So, with what I do, I always provide a very stylistic color grade to all of my images in all of my photography. That's the last step in the process before I deliver the images. And so, it can really provide a clear, sort of look to how the images are gonna be in the final stages on set, as you shoot them. So, the software nowadays provides that option, and it's great. Adding that extra contrast, or that pop of color as soon as you sort of, snap the shutter is just a winning feature. You hear a lot of that wow factor when you're tethering, and clients are seeing the images live. So, again, I often work with teams of people, which may include a producer, creative director, art director, hair stylist, wardrobe stylist, make-up artist, more. I mean, I sometimes, I've had... I know on my, when I worked with NBC and Comcast there was probably about 30 people standing behind me. It can be very nerve wracking. But I work with teams of people, and tethering allows you to really dig in to what you're shooting. Dig into the frame with your creative team and client. You can really dig into the details, and that's just something you can't do on a small screen on the back of your camera. You know, there might be stray hairs, there might be flaws that you simply can't see on a screen. So it's important to get it right in camera, which will, of course, reduce the amount of time retouching, and the amount of post processing time.
Tethering; it has a stigma of being arduous, annoying and inconvenient. When photographers think of the process, it’s usually followed with a big “sigh” or overbearing anxiety. Yet, most professional photographers can be seen day-in and day-out attached to a laptop or workstation. The world is moving more quickly every day which is decreasing the amount of time photographers have to deliver the final product. The tethering process is a crucial attribute to maintain efficiency and provide a head start on making the impossible deadline, possible. In this exclusive course, editorial and advertising photographer Clay Cook will show why tethering is critical for the modern day clientele and how to successfully and seamlessly implement it into your workflow.