Think Like a Visual Designer
Think Like a Visual Designer
Class Introduction09:43 2
Why Design Matters09:34 3
Design vs. Aesthetic09:46 4
Impact of Design11:01 5
The Design Process: Understand Your Audience10:07 6
The Design Process: Understand Your Content12:22 7
Design Principle: Alignment, Grids, and Spacing14:30 8
Design Principles: Contrast06:13
Design Principles: Repetition08:25 10
Design Principle: Hierarchy & Proximity13:44 11
Principle Scale and Balance03:54 12
Design Principles: Typography08:32 13
Design Principles: White Space05:22 14
Design Principles: Color08:48 15
Design Principles: Graphics, Icons, and Photos05:56 16
Design Principles: Layouts and Focal Points04:08 17
Design Principles: Color-Blind Accessibility in Design02:32 18
Example: Resume Design26:18 19
Example: Social Media Post Design14:20 20
Example: Presentation Design23:55 21
Example: Charts and Spreadsheets Design16:02 22
Example: Email Signature Design14:18
Short on time? This class is available HERE as a Fast Class, exclusively for CreativeLive subscribers.
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Consider your audience and content first in the design thinking process
- Understand universal design principles including information hierarchy, typography, alignment and more.
- Apply design principles to practical project examples including resumes, presentations, spreadsheets, social media posts, and email signatures.
- Approach problem-solving with the appropriate principles and vocabulary, whether as a designer, team member, or client.
ABOUT SARAH’S CLASS:
Great design is invisible.
Design is not about what a product looks like; it’s about understanding and outcomes. It has the power to communicate ideas, influence people, and impact your business. But too often, we put too much emphasis on how something looks. We let the message get stifled by colors, fonts, and layouts.
As attention spans shrink and increased screen time changes how we consume information, a design thinking approach has the potential to help us get customers, colleagues, and clients to understand our message and take action.
You don’t need to work at IDEO or Apple to design innovative solutions to complex problems. Nor do you need to go to MIT or Stanford’s d.school to learn design methodology. In this class, Sarah Doody leverages her 15-year background in user experience design to teach you how to go beyond aesthetic and truly think like a designer.
WHO THIS CLASS IS FOR:
This class is for creatives of all levels: visual designers, entrepreneurs, those considering a career change to the design field, design team members, clients working with designers, and professionals looking to apply design thinking to yield standout work.
ABOUT YOUR INSTRUCTOR:
Sarah Doody is a User Experience Design Consultant based in NYC. She helps companies and entrepreneurs assess product ideas, understand their customers, and design and launch products. For companies already in the market, she guides businesses to reach their goals through optimizing their User Experience (UX).
She’s the creator of The UX Notebook, an education company that helps you learn how to think like a UX designer though a popular weekly newsletter, online UX courses, and in person workshops and talks worldwide. Sarah’s work has been featured in the New York Times, Net Magazine, and UX Magazine. Some of her clients include WeWork, Domino Magazine, General Assembly, Government of Pennsylvania, TicTail, Blue Apron, and Vice.
Ratings and Reviews
I wish more people knew, appreciated, and respected the content Sarah covers in this course. Design is such a critical piece of the functionality of the tools we use every day but its often disregarded as "fluff" or just "aesthetic". Sarah does an outstanding job of establishing the importance and methodology of design for beginners. I would recommend this course to literally everyone.
Definitely recommend! This course is aimed towards people who don't make a living as a designer but are exposed to it in everyday life—even if they're unaware. Your resume? Design. Your social media posts? Design. Your spreadsheets? Yep, design. Sarah does an awesome job giving an overview about what design is and actionable things you can do to improve. The "live design" portion is awesome and it's where she re-designs/improves documents, mostly on the fly. She goes through her thought process so viewers can learn to think like a visual designer. I would definitely enroll in another class, especially if she chose to focus more in-depth on a few design principles for the entire class.
Awesome Class! highly recommend.