How to Create Marketing Materials for Small Businesses with Erica Gamet

Erica Gamet

business card, postcards, brochures and more

How to Create Marketing Materials for Small Businesses
  • 13 video lessons
  • 3 hours and 45 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

Print will never be dead, because every business needs printed marketing materials. From business cards to brochures and everything in between, this class will guide you through the creation of a suite of marketing materials to elevate your game by elevating your name.

You'll learn:

  • Design of a business card, postcard, one sheet, flyer, and brochure 
  • Design basics for print such as file types, color and resolution 
  • Creating a cohesive look and feel for your materials that fits your style 
  • Getting things printed: on demand services and other options
The primary software used in the class is InDesign, beginner level. The class comes with templates for every item that you can customize and follow along with.   
Software Used: Adobe InDesign CC 2015
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Course Instructor

Erica Gamet

Erica Gamet

Erica Gamet has been involved in the graphics industry for an unbelievable 30 years! She is a speaker, writer, and trainer, focusing on Adobe InDesign and Illustrator, Apple Keynote and iBooks Author, and other print- and production-related topics. She is a regular presence at CreativePro Week’s PePcon and InDesign Conferences, and has spoken at ebookcraft in Canada and Making Design in Norway. When she isn’t staring at her computer, she can be found exploring her new homebase of Seattle and the greater Pacific Northwest.

See instructor's classes

  • julie H. Dec 4, 2021

    She said at the beginning that her purpose was to make us confident enough to use Adobe In Design and she absolutely did. Perfect class, perfect instructor. Really enjoyed this and lots of info absorbed. Can't wait to put it in action.

  • Connie W. Oct 10, 2017

    Erica is engaging and the course was informative and gave me some great tips the next time I create marketing materials. I plan on watching the class again, just to make sure I absorbed all the information she provided!

  • Cynthia D. May 19, 2017

    Erica is just awesome - did several of her courses and she has a great style, is funny and explains very well the basics and beyond what "Design Dummies" like me need to know to get the stuff done they don't have money to pay an expert for. Good Job, worth each penny!

  • Jane D. Oct 16, 2016

    Thank you Erica and CreativeLive for giving me the courage to FINALLY tackle Adobe InDesign and Illustrator! This class is definitely one to own -- there is no way I could watch this class once, take copious notes and then expect myself to be able to make business cards, postcards, and brochures. Erica shows how to create these important marketing materials in this one class. Yes, the class is jam-packed with step-by-step instructions--believe me, I will be stopping and starting this class dozens of times so I can create my own graphics + marketing material.

  • Laure D. Oct 13, 2016

    How lucky to attend this class in person!!!! So worth it and it was exactly what I needed to have the right tools and give me the confidence to jump start my business. I can't wait to finally put together my ideas to create my business cards and send my very first postcards to reach my future clients. Thank you Erica for such a funny and interesting class on things that usually feel so overwhelming. Yes, you can be a designer!!!!

Showing 5 of 5 reviews

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