Lighting, Logistics, and Strategies for a Life in Photography with Joe McNally

On Location and In-Studio Lighting and Business tactics for survival as a photographer

Lighting, Logistics, and Strategies for a Life in Photography
  • 39 video lessons
  • 14 hours and 17 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

Short on time? This class is available HERE as a Fast Class, exclusively for CreativeLive subscribers.

“The best picture is your next picture. If you start to believe that you've already shot your best picture or you start patting yourself on the back at any level, you might as well hang it up.” Joe McNally

Learn from an award-winning, 30-year photography veteran.

Meet Joe McNally, known world-wide as one of the top, technically excellent photographers of his generation. His clients have included FedEx, Sony, ESPN, Adidas, and Land’s End; and his work has been featured in publications such as National Geographic, LIFE, and Sports Illustrated.

The legendary and down-to-earth Joe will show you how to create stories with light and harness the skills every photographer needs for success.

Capture pictures that resonate

Getting clients to trust your creative vision and technical skill takes hard work and time to develop. You need to prove that you're not only passionate but that you've got the skills to pull off an amazing photo, no matter the scenario with your mastery of tools and control of light.

Create a life in photography

You know deep down that you want to work for yourself and grow your client roster. Don’t let the fear of making photography your full-time gig stop you from making progress. Joe McNally knows firsthand that you can’t settle for nice pictures to make it in this business. Commit to learning the technical elements as well as the contractual lingo so you can focus on creating images that resonate while growing a business that is built for a career and life in photography.

From this exclusive on-location and in-studio shoot:

  • See how you can work with light to capture the story of your subject and surroundings
  • Learn to use multiple flash units to create various moods and looks
  • Gain confidence by understanding contracts and relationship management with clients
  • Learn posing and communication techniques when working with a model, client or even a large group of people.

What students are saying: “Joe is an incredible instructor and even more amazing person. After taking this class, I've shifted my entire perspective on what I want to do with my life in photography and I am ready to advance to the next level. Joe and his team opened the doors to their business to us and answered so many questions about the nuts and bolts of their inner workings. This class is a must have for every photographer.” Tania

Don’t settle for good enough. Grow your confidence by gaining the knowledge and skills to create or style photos that resonate. With the technical know-how and professionalism, you CAN shoot in any scenario for any client, and make the leap to becoming a full-time photographer.

Course Instructor

Joe McNally

Joe McNally

Joe McNally is an internationally acclaimed photographer whose career has spanned more than 30 years and included assignments in over 60 countries. McNally is often described as a generalist because of his ability to execute a wide range of assignment work.

Lighting, Logistics, and Strategies for a Life in Photography with Joe McNally is rated 4.9 stars by 91 students

  • David V. Aug 1, 2023

    Very interesting presentation. Good emphasis on people skills and relationships and the work of being a self employed businessman, in addition to the technical stuff. Also, it's nice to see Joe work and get a feel for his personality, I've been a fan of his for a long time. I used to work on the team at Eastman Kodak that processed his rolls of Kodachrome an Ektachrome for National Geographic.

  • Bob H. Dec 8, 2021

    Good course and McNally certainly is a great photographer. IMHO, I do think he might consider being a little more concise, and therefore brief, in making points or giving rather long examples. That said, I'm the kind of person that, when I ask you what time it is, just tell me the time; don't tell me how to build a watch.

  • Patti S. Oct 4, 2021

    This was a great course. One that I have referred back to again and again because there are a lot of valuable tips and techniques. Thanks!

  • Stijn H. Jun 25, 2021

    Well, this course should be a classic. The professionalism of the crew, the wise words, the human touch, the respect, the tips and tricks. Well done, and it never gets boring!

  • Bruce L. Feb 18, 2021

    Thank you - this was great.

  • Giorgos V. Jan 26, 2021

    It was very nice! Thanks Joe!

  • James J. Dec 31, 2020

    What is there to say, this is a master at work. I feel like I owe Joe a hundred lunches for the information I’ve learned from him and used in jobs through the years. Personally I relate to his slightly self-deprecating style quite well. Joe’s a confident, supremely knowledgeable and incredibly experienced photographer who doesn’t need to wear that on his sleeve to get the point across. He is also clearly a great leader who has built a terrific team. I snap up everything of Joe’s I can find and use it as a library, where every time you watch you take away something new. Thanks Joe, you’re a legend and good on Creative Live for offering this wonderful and beautifully curated course.

  • Attila N. Aug 24, 2020

    I bought this class because after seeing Joe's photos on his website I wanted to see his workflow. This is a must see course for someone who wants to understand more about on location photographic lighting, image building, composition and a bit of behind the scenes processes. Joe's creativity and his team's efficiency is amazing. Thank you for all of you creating this awesome course!

  • Daniel C. Aug 14, 2020

    Awesome course! Joe is an entertaining, incredibly knowledgable teacher who lives and breathes photography. I learned so much from watching him work through the shoots.

  • David H. May 28, 2020

    I think it was a great course, I got a lot out of it.

  • Wil M. Mar 14, 2020

    This was was the one image I just did not like. It really didnt convince me as a viewer. In my opinion.

  • John Z. Feb 14, 2020

    Joe's reputation speaks for itself. You can't argue with decades of success. I really enjoyed this class, opening a window into Joe's creative thought process. He doesn't tell us "how," since no formula works in all situations. He shares a real-life journey as images unfold. Great demonstration of teamwork as well. One of my favorite courses purchased, and I own close to 200.

  • Manish S. Dec 8, 2019

    Great course and splendid way of covering various tricky situations.

  • U. Nov 21, 2019

    I am not being critical...just trying to understand...in the beginning of the video he said he had 10 minutes to shoot the actress...this has taken over 40 minutes so far....

  • Matt S. Nov 3, 2019

    Interesting info...Calling your model "sweet" is so old school and cringey though...They have names, just use them? You wouldn't call Callie "Sweet".

  • Marion A. Oct 14, 2019

    I’m so glad I bought this course. Joe has so much knowledge In many areas to do with photography. Learn from the master. Thanks Joe!

  • Carlos S. Oct 12, 2019

    It is all about the passion. This is a conversation with a heart, without leaving the goods (the tech stuff taught with a joy like nobody's business). Joe is the most committed photographer; he gives a meaning to the craft: it is all about the content, with the craft in service of the story. To me, he is like the Scorsese of photographers; the way he refers to light, it´s contagious. You will not find a human light seeker like him. The best. I can't praise this class enough.

  • Dave S. Dec 15, 2018

    Take this class. You will have no regrets.

  • Hector R. Dec 14, 2018

    Amazing sharing of ideas and knowledge. This class got me right at the intro. Joe explained in an understandable way all the concepts and ideas I already believed in. The fact that photography is a way of story telling where there are three principal elements, light and shadow closely related and the third element of attitude. That is exactly what I attempt to convey in my book "Light, Shadows and Attitude"

  • Sheri . Nov 29, 2018

    Joe is one of the best. He is amazing with light and has a great personality which makes his classes fun to watch. I always learn something from his classes.

  • Jeff S. Aug 3, 2018

    This is the best Creative Live course I have taken so far. I received this course at no cost in exchange for providing a review. The course focuses on many aspects of photography with emphasis on combining ambient and supplemental lighting sources. Any aspiring photographer will learn a great deal from watching Joe go through each step of his routine as he creates exceptional photos. Please see the full review on my blog, https://jeff-simon.format.com/blog/lighting-logistics-and-strategies-for-a-life-in-photography-my-review

  • Michal S. Dec 31, 2017

    That was great course but I was expecting a bit more from it. Did not learn that much from it and dont know if I could recommend it for this price. Still have to say that Joe is a legend of photography

  • Dave S. Dec 30, 2017

    PHENOMENAL CLASS.. The portion with group shots and the one on one with Lynn were EXCELLENT.. It was the most honest depiction of Business Photography I ever seen.

  • Larry M. Dec 25, 2017

    Joe knows light and how to control it! He's as comfortable with Profoto and Elinchrom strobes as he is with speedlights. Having a course like this is an incredible opportuinty to gain some of his knowledge and philosophy about lighting, photography and what it's like being a professional photographer. More please!

  • Stephen L. Nov 4, 2017

    Fantastic course and aptly named as it really does cover that breadth of topics, and very well at that! It was incredibly helpful to watch Joe go through the process of building various shots from the ground up - starting from natural light in aperture priority and adding speedlights and larger flash to get the look he's going for. I highly recommend this class!

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