Why Move Forward with Podcasting?
Before we end, we're here at the end, I just wanna revisit this question of why podcasting. We've had a crash course on what it takes, what it looks like out there, but let's just about for one more minute about why to do this. We know podcasts inform, and entertain, and provoke, and make you think. They give you the chance to walk in other people's shoes, and new perspectives on places and people, and things that you might not have had otherwise. I think podcasting creates this very particular bond between listeners and hosts and shows. And this comes through that active listening. Hearing stories, hearing experiences, hearing facts even through active listening. Something about the physics and the physicality of audio is unique to podcasting. It's that intimacy of voice. It's the closeness of things in your ears. This is like a primal sense. It's a primal attraction. As the science goes, we were listening in the womb before we even came into the world. We feel close to our favorite p...
odcasters, right? You think of them as your friends and your peers. You recognize their voices like you might recognize their handwriting if you wrote letters to them and they wrote you (laughs) and they wrote you back, which they would because they're podcasters. Podcasters live in the cerebral, right? In your ears and in your heads, but they also can really create a very physical response and a physical connection. And for that matter, I had this experience with Ear Hustle. It turns out that podcasts can actually make you cry. I kept, we put on an episode that a lot of people are talking about crying when they listen to it. And I was just amazed, so I sorta said wow, a lot of people are crying about this. And I don't even know if people saw that tweet, but we just found more and more tweets about why people were crying. Something about podcasting. You consume it digitally. You wanna share it digitally. You are, listeners are not shy about showing their vulnerabilities and their opinions online, and sharing that very publicly. So they make you cry, but they also make you laugh, and think, and ponder, and fume, and delight, and sometimes even walk through the world a different person just by listening to a podcast. They inspire action and empathy and engagement from listeners. And that is really the superpower. And this is what feels so rare and important these days when we are consuming news all day long that divides, and disillusions, and disappoints, and disgusts us. All those D words for some reason. My whole point is podcasts really do matter now. They are hard to make, yes, but they are fun and rewarding to make as well. And you will never forget how it feels to push publish on your first episode. It's a very special feeling. And guess what, it doesn't go away. You feel that way every time you hit publish, so I really hope that this is an experience you all are gonna feel before too long down the track. And I hope you'll do your job and tell the world about it, and tell me about it. And I hope to literally be hearing more from you soon. So thank you so much. (audience clapping)
Ready to take your initial leap into the world of podcasting? Then this is the class for you. A lot of people think that all you need to produce a podcast is a great idea, a laptop, and a microphone. But if you really want your podcast to be heard, you need to first get the lay of the land.
Julie Shapiro, executive producer of Radiotopia and Ear Hustle, will give you valuable insight into the world of podcasting and outline the key elements of building a successful show. She’ll talk about the important players in the field, where to get helpful resources, and what it takes find your audience.
In this class, you’ll learn how to:
- Develop your initial idea and bring focus to your topic.
- Discover resources and communities to support your efforts.
- Find and develop your unique voice.
- Establish a manageable workflow.
- Secure revenue and maintain a publishing schedule.
- Stand out from the pack and build your audience.