Create a Marketing Plan & Grow Your Standout Business
Create a Marketing Plan & Grow Your Standout Business
Class Introduction10:38 2
Create Your 12-Month Marketing Calendar14:12 3
Real Life Marketing Calendar Example18:28 4
Identify Your Marketing Campaigns06:07 5
Examples of Identifying Audiences18:22 6
Example of Actual Marketing Campaign09:32 7
Analyze Your Past Marketing Disappointments to Discover Opportunities30:59 8
Identify & Research Your Target Customers08:35
Social Listening05:39 10
Front-End Surveys05:05 11
Back-End Surveys03:37 12
Market Trends04:57 13
Prospect Interviews03:48 15
Live Presentations07:36 16
More Reasons Marketing Campaigns Fail06:54 17
The Problems Your Customer Faces15:50 18
Customer Awareness Exercise30:21 19
Guest Interview: Lacy Boggs25:07 20
Create Your Campaign Building Blocks37:43 21
Building Your Campaign12:19 22
Lesson 1-21 Review04:15 23
Start with the Sale in Mind15:21 24
Sales Page Exercise26:49 25
Draft Eye-Catching Headlines28:10 26
Find The Customers You Need to Reach Your Goal18:18 27
Lead Generation Systems20:23 28
Craft Your Messaging Using Customer Awareness30:46 29
Create Your Campaign Schedule30:16 30
Example of Campaign Creation29:35 31
Develop Your Follow-Up Plan32:13 32
Setting Your Campaign Goals09:52 33
Real Life Example of Campaign Goals13:11 34
Analyze Your Campaign Results10:15 35
Marketing Plan Review Session09:05
Marketing your small business can feel like throwing spaghetti at the proverbial wall.
You try all the things you’re “supposed" to do (blogging, making videos, posting to social media…) and you try to keep up with the “hot new trends” that promise to change the way customers find you.
You spend tons of time and energy—and probably some money too. And after all that…
You wonder whether it’s really paying off or not. Is your business really growing? Or is it just your workload…?
Marketing isn’t something you want to mess around with. You want confidence. You want to know it’s working. And, perhaps most importantly, you want to know exactly how you can accelerate your success once you get it right.
Most business owners lack 2 essential pieces of the marketing puzzle. These 2 missing pieces keep them from fully utilizing all the effort they’re already putting into marketing while also keeping them from discovering just how rewarding (and fun) marketing can be.
The first essential piece is a plan. That plan needs to help you be productive, efficient, and decisive. It can ever bring focus and clarity to the whole way your business operates. This class has that covered.
The second essential piece is a solid messaging foundation. The difference between your campaigns and the ones that really, truly pay off isn’t ad spend, hot new trends, or expertise—it’s a message that connects with exactly the right people. This class gives you a system for creating that message every single time.
Join bestselling Money & Life instructor and CoCommercial founder Tara Gentile for a 2-day class on creating the marketing foundation and plan you need to grow your standout business.
By the end of this class, you will be able to:
- Build a year-long marketing calendar so you’re never caught off guard by your business’s marketing needs
- Quickly and confidently prepare an effective marketing message for a product or service using a foundational set of building blocks that turn so-so campaigns into money-makers
- Create a schedule and plan for your marketing campaign using multiple channels, such as email, social media, blogging, or video, so you know you’re getting your offers in front of the right people
- Design a system for your marketing campaigns that can be optimized and automated so that you can spend less time on the hands-on work of marketing
Best of all, you’ll have a replicable system you can use for every campaign and every year to feel completely confident in your marketing.
Ratings and Reviews
Tara, the information you delivered in this class is invaluable. I am in the launching stage of my business, and I know I need to market my business and services and I know I need to write a plan, but I didn't know how to do it. Instagram, content upgrades, Facebook, email marketing, webinars, blogging, etc. etc., I know it all. But I just couldn't get my head around how to truly use marketing campaigns for my business, and especially for my services, to reach my ideal client, help my ideal client and to reach my ideal income. You explained the why behind marketing campaigns and you showed us how to create a marketing campaign from A to Z. The whole sha-bang! You gave me the knowledge and inspiration in how to market my services, how many people I ideally want to reach and above all, a framework I can use time and time again to create a marketing campaign. I purchased the class right after seeing the live broadcast so I can use this class for planning all my next marketing campaigns. You clarified a lot and I am much more confident (and so much more less stressed haha) in creating a marketing campaign plan that works for my business and services. I learned a lot! Thank you! P.S. Love the hot seats.
Susan Best Jones
Tara, I love your creative live events I always learn so much and this time was the same. Perfect timing on this info, it is exactly what I need right now and I feel confident that I can do it! I joined CoCommercial and am excited about that. Thank you, Tara.
This class is well worth the time! Tara does an excellent job of not only providing a step by step system for creating a marketing campaign, but she provides clear context and insights along the way. This is important so that you're not just going through the motions and crossing your fingers that your marketing will work. She helps you understand the strategy behind the scenes so you can get the most out of the work you put in. I highly recommend this course to anyone considering doing their own marketing, or people who are already doing their own marketing and want to feel more empowered and get better results.