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Create an Instagram Paid Ad Strategy

Morgan Sutton

Create an Instagram Paid Ad Strategy

Morgan Sutton

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Class Description

Without a doubt, Instagram is an ideal platform to promote your brand, engage your audience and drive sales. While you can accomplish a lot from free and organic methods, utilizing Instagram’s paid ads can expand your efforts exponentially.

Morgan Sutton, director of operations at Sue B Zimmerman Enterprise, is well-versed in the fine art of creating effective and engaging ads for Instagram. She’ll walk you through the process of translating your specific business goals into a paid ad strategy that delivers traffic, leads and sales.

In this class, you’ll learn how to:

  • Research your ideal target audience.
  • Create ads within your Instagram app.
  • Come up with a unique ad style that yields results.
  • Analyze the effectiveness of your ads.
  • Ensure your ads are in keeping with your brand.

Ratings and Reviews

Thanh Nguyen

Personally I appreciate her speech and her knowledge. I like the way she constructs the creative from Single Picture, to Carousel and make it clear which platform can be used for each creative. There is one thing I concern is the screenshot from Ads Manager or IG Report is kinda old version. Hope it more updated to make it familiar with the current version

Joshua Proto

I had never looked at making an Instagram ad before this class, and now I can confidently say that I feel more than prepared for the task! Morgan demystified the process of setting up ads on this platform and showed us different styles of effective advertising from key brands. Very informative!


I thought Morgan's information was really good and helpful. She talks rather fast and it is complicated information. I was trying to take notes, but that was challenging. I highly recommend this class but you will have to watch it more than once to get all the info. The thing I didn't like was the person who videotaped it. Not good!!! He or she didn't spend enough time showing the whiteboard so it was difficult to keep up. He needs to focus the camera to a place where we can see her talking but still see the notes and not just a 'flash' of the board. That is my only issue.

Student Work