How does Noise Effect Social Media?
- [Colby] So the next segment is a great segment. It's a fun segment. It's something interesting that again most people don't understand, or most people don't accept because of that personal nature. That personal attachment to our work. Again, we figured I created my favorite image of this week, or this month, or this year and I share it out there and no one likes it. No one cares. I'm a horrible photographer and it's just this downward spiral of everything that happens. Let alone the fact that for most people the reason that you aren't having your stuff seen is because it's considered noise. So let's figure out what noise is first. So any guesses on what noise is? - [Man] My guess would be something that the viewer doesn't find engaging or valuable in some way. - Excellent. Perfect answer. Noise is...well, let's use the analogy of a radio. These still exist, have them in cars. I still like mine. So with a radio, you're driving through the mountains. You're going for whatever, and you'...
re listening to something. Okay? Your focus is, I want to listen to this song, or this station, or whatever it is. And as you go in and out of that kind of connectivity, what happens to the sound? Kind of starts crackling a little bit, and you get a little bit of like a lot of the time it's this white noise. Like, for me every once in a while like when I'm at home I sleep with, like, a white noise machine. That white noise is meant to drown out other elements. Now in that role, it's kind of having an antithesis aspect of what we're trying to talk about here, but it's the same principle. Noise is essentially anything the viewer doesn't want to see. Now at its face value when it comes to social media, this could be anything. So this could be a political post. Maybe you're a photographer and you want to, you're looking to engage. You're seeing what your friends are doing or whatnot. You're sitting there and this just not for me. This is noise. This is getting in the way of why I'm online. Maybe it's an ad. Maybe you're sitting there and saying, "Hey, I'm sick of all these ads online." Which I hope you aren't because I like to advertise. But a lot of people are and those ads become noise, become distractions. Or maybe it's, you know, something else. It's trending stuff, or it literally could be anything that's distracting the viewer or the user from getting to content that they want to see. And it happens on every different social network. You know? It's a post. It's a video. It's a video with sound and maybe the sound is just horrible, so it's just distracting and you don't want to see it. Or maybe it's a news source or, you know, trending things, you know, and Monday motivation hashtag just bugs the heck out of you. Like that's noise getting in the way of why you are a user online. See, CIA redacted document. You see? We have no rights for any of those things. You know? You're going to Pinterest, and you're looking for something specific. Maybe you're looking for a, you know, a meme with some sort of, you know, inspirational message. Or you're looking for a specific type of photo because you're trying to find inspiration for, you know, going to Sydney, Austrailia. So this is your focus. This is the intent, the purpose of why you as a user is online. Everything else is a distraction. Everything else is noise, and this is important because as a content creator you are trying to make your content not be considered noise to your followers. So these are a handful of different people that we'll be talking about, Fon Wong, Christopher Card, Adam, myself that we're talking about throughout this class. And as content creators the stuff that we're sharing out there we want the most engagement as possible, which means that we're trying to speak to our audience. Which kind of talks a little bit about what we're talking about before with consistency. You want your follower, your follower base to generally be interested in what you're doing because if they're not they're not going to engage with it. That's a really important element. You've got to create interesting content that people want to consume. It sounds easier to just talk about it, but if you actually look at the stuff that you guys are sharing out. If you are struggling online you might find that some of it is simply not that engaging, and that's just the hard truth. Maybe it's not. Maybe you need to improve on something, or maybe you just need to change the way you're posting. I don't know. It could be a million different things, but the content that you create you want to create in a way that is as enticing and as relatable to your following as possible. And when we talk about kind of target market demographics. We'll talk about kind of who are the general people you're kind of looking to go after, and what are ways that you can kind of game the system so to speak in order to kind of create the following that you want.