Developing a Social Media Strategy for Photographers

Lesson 8 of 42

How does Noise Effect Social Media?

 

Developing a Social Media Strategy for Photographers

Lesson 8 of 42

How does Noise Effect Social Media?

 

Lesson Info

How does Noise Effect Social Media?

- [Colby] So the next segment is a great segment. It's a fun segment. It's something interesting that again most people don't understand, or most people don't accept because of that personal nature. That personal attachment to our work. Again, we figured I created my favorite image of this week, or this month, or this year and I share it out there and no one likes it. No one cares. I'm a horrible photographer and it's just this downward spiral of everything that happens. Let alone the fact that for most people the reason that you aren't having your stuff seen is because it's considered noise. So let's figure out what noise is first. So any guesses on what noise is? - [Man] My guess would be something that the viewer doesn't find engaging or valuable in some way. - Excellent. Perfect answer. Noise is...well, let's use the analogy of a radio. These still exist, have them in cars. I still like mine. So with a radio, you're driving through the mountains. You're going for whatever, and you'...

re listening to something. Okay? Your focus is, I want to listen to this song, or this station, or whatever it is. And as you go in and out of that kind of connectivity, what happens to the sound? Kind of starts crackling a little bit, and you get a little bit of like a lot of the time it's this white noise. Like, for me every once in a while like when I'm at home I sleep with, like, a white noise machine. That white noise is meant to drown out other elements. Now in that role, it's kind of having an antithesis aspect of what we're trying to talk about here, but it's the same principle. Noise is essentially anything the viewer doesn't want to see. Now at its face value when it comes to social media, this could be anything. So this could be a political post. Maybe you're a photographer and you want to, you're looking to engage. You're seeing what your friends are doing or whatnot. You're sitting there and this just not for me. This is noise. This is getting in the way of why I'm online. Maybe it's an ad. Maybe you're sitting there and saying, "Hey, I'm sick of all these ads online." Which I hope you aren't because I like to advertise. But a lot of people are and those ads become noise, become distractions. Or maybe it's, you know, something else. It's trending stuff, or it literally could be anything that's distracting the viewer or the user from getting to content that they want to see. And it happens on every different social network. You know? It's a post. It's a video. It's a video with sound and maybe the sound is just horrible, so it's just distracting and you don't want to see it. Or maybe it's a news source or, you know, trending things, you know, and Monday motivation hashtag just bugs the heck out of you. Like that's noise getting in the way of why you are a user online. See, CIA redacted document. You see? We have no rights for any of those things. You know? You're going to Pinterest, and you're looking for something specific. Maybe you're looking for a, you know, a meme with some sort of, you know, inspirational message. Or you're looking for a specific type of photo because you're trying to find inspiration for, you know, going to Sydney, Austrailia. So this is your focus. This is the intent, the purpose of why you as a user is online. Everything else is a distraction. Everything else is noise, and this is important because as a content creator you are trying to make your content not be considered noise to your followers. So these are a handful of different people that we'll be talking about, Fon Wong, Christopher Card, Adam, myself that we're talking about throughout this class. And as content creators the stuff that we're sharing out there we want the most engagement as possible, which means that we're trying to speak to our audience. Which kind of talks a little bit about what we're talking about before with consistency. You want your follower, your follower base to generally be interested in what you're doing because if they're not they're not going to engage with it. That's a really important element. You've got to create interesting content that people want to consume. It sounds easier to just talk about it, but if you actually look at the stuff that you guys are sharing out. If you are struggling online you might find that some of it is simply not that engaging, and that's just the hard truth. Maybe it's not. Maybe you need to improve on something, or maybe you just need to change the way you're posting. I don't know. It could be a million different things, but the content that you create you want to create in a way that is as enticing and as relatable to your following as possible. And when we talk about kind of target market demographics. We'll talk about kind of who are the general people you're kind of looking to go after, and what are ways that you can kind of game the system so to speak in order to kind of create the following that you want.

Class Description

There are no shortages of online networks for photographers to share their images, but which platforms are best for you and how do you utilize them to grow your photography? Sony Artisan Colby Brown will walk you through the foundations of social media and why it’s so important for your brand as a photographer. He’ll show you how to define what you want out of your online experience and how to maximize your time on each of the major networks. 

Colby will discuss:
  • What each of the major social networks are and what they’re best utilized for
  • Tips for growing an audience or followers
  • What networks to use to achieve your goals as a photographer 
  • Tricks to breaking down the different network algorithms to maximize your engagement
  • Develop a social media strategy to build your brand as a photographer
No matter your genre of photography, be it travel, wedding, or pet photography, social media has the power to grow your audience, business, and skills. Learn tips and tricks on where and how to invest your time using these free online marketing tools.


Hoping to go beyond growing your following and learn how to grow your business using these networks? Check Out Colby's other course: Monetizing your Social Media Presence for Landscape Photographers

Reviews

Giles Rocholl
 

This course is designed to help you develop a Social Media strategy if you are Photographer. I am a professional photographer with over 37 years of experience and although I know how to use Facebook and Instagram I didn't really understand how to use them to achieve business and personal goals. I started watching this course about 2 months ago and have just finished it due to work commitments. However I have put into practice his advice as I learnt new understanding and my following has grown rapidly. Also my work load and quality of assignment has increased dramatically too. It takes some brain rewiring to understand how social media has taken the place of many traditional media streams but Colby does an excellent job of painting a picture that helps hugely. The best thing about Colby's strategy is that it is real life, honest and something I feel I can personally and ethically live with happily. I happily endorse this course and recommend it.

Beatriz Stollnitz
 

I was very lucky to be in the audience for this class. Colby is an incredible instructor - he has the rare combination of being successful, knowledgeable and talented, but at the same time down to earth, approachable and genuinely willing to help others succeed. The content presented is actionable - I have so many ideas of things that I can do right now that can help my online presence! I can't wait to get started!

Rob Lettieri
 

I learned a few things I never knew...especially the whole inside scoop on LinkedIn....who knew??? Easy to listen to....a lot of deflection to later answers to questions...which would have made a director allow for less...why ask if you cant answer just then....and he says every question is a "great question" but it clearly isn't in a few cases....so credibility goes down...I understand positive enforcement for the millennials...but every question is not great. otherwise easy to follow and straightforward....