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Developing a Social Media Strategy for Photographers

Lesson 40 of 42

Lessons Learned from Social Media

Colby Brown

Developing a Social Media Strategy for Photographers

Colby Brown

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Lesson Info

40. Lessons Learned from Social Media


Class Trailer
1 Class Introduction 13:12 2 Ages of the Internet 18:47 3 What is Social Media? 06:36 4 Social Media by the Numbers 08:19 5 How Social Media Changed the Photo Industry 17:02 6 Social Media Myths 19:13 7 Finding Value in Social Media 38:58 8 How does Noise Effect Social Media? 05:18

Lesson Info

Lessons Learned from Social Media

All right, so, lessons learned. We talked about this a bit. Value is subjective. If both of us, if me and one of you guys here had the same number of followers and the same exact engagement, the same exact followers, both of us would see different value in it. Because of my experience, I might be able to take those followers or that engagement and sell it to a company, or sell it to a service or a product, or turn it into some sort of financial viable enterprise, because I've been doing this for so many years. And this is, again, one of the reasons why I think a lot of people, or a lot of photographers look at social media and say, "Well, where's the point? Why should I be on it? It's not worth it." I hear that all the time, "It's not worth it." And I don't think that's accurate. I think it can have value. It can give you value for your company, your business, for your inspiration, to help you learn about photography. It all depends on how you use it, how you leverage it. Your social m...

edia is like a camera. If you don't learn how to use your camera, you're not using it to its fullest potential. Social media is the same way. Leave the ego at the door. Again, I've mentioned this before and I'll mention it again, I don't understand why there are egos in the photo industry. Photographers are important, art is important, but we are not necessarily curing cancer, and photographers that get high engagement rates that think that they can treat other people like crap, I think is horrible. And it's something that's not sustainable. So if you do find growth, you do find success, don't let it go to your head. Remember the three tenets that we talked about. Be humble, be honest, and be passionate. Treat others like they are gold. Treat every single one of your followers like it's someone in your family, at least someone in your family that you like. A lot of people don't do this, and, again, I think it goes a long way. To me, it still tells me something, and I'm still surprised to this day that, 17 years into the internet, probably 10 plus years into the social age of the internet, where we've had Instagram, and we've had Facebook for a number of years, that the vast majority of people that reach out to me on social media, direct messaging, even through emails through my website, are still surprised that I respond. That's ridiculous. You guys are taking the time to reach out to me. Now, I'm not always responding right away. There are times when you guys will reach out to me and have a question and three months later I'll be like, "Hey, sorry. Traveling around, my son's birthday, yada yada." But I'll always try to get back to you. To me, that is huge. That is huge for photography, that is huge for social media. Again, the idea of engagement. That's huge for building brand trust, brand loyalty, your fan club, all of it. Super-important aspect, treat everyone you come across like gold. And there'll be people who don't treat you the same way, and that's fine. Don't worry about it. Don't dive into the trenches, no reason for it. Stay positive, respect other people, and treat your followers that are willing to follow you and engage with you like gold, especially early on, because it will help you. It will help you grow your audience, it will help you build things up much quicker. And the last one I would say is to have fun. We've talked about a lot of things in this class for social media, and social media's still about human connection and engagement. Have fun. Enjoy the time that you're spending online. You don't want to go through the process and just be like, "Ugh. What am I going to post today?" When I had this idea for this post with the DJ Maverick the drone I was like, "Wait a minute, the legs... okay. I'm going to go outside, let's pose this right, let's have a little fun with it." It was engaging. Life doesn't have to be so serious. Social media doesn't have to be so serious. Everything doesn't have to be so business-minded or marketed. Enjoy your posts. Have fun with your followers. Be playful.

Class Description

There are no shortages of online networks for photographers to share their images, but which platforms are best for you and how do you utilize them to grow your photography? Sony Artisan Colby Brown will walk you through the foundations of social media and why it’s so important for your brand as a photographer. He’ll show you how to define what you want out of your online experience and how to maximize your time on each of the major networks. 

Colby will discuss:
  • What each of the major social networks are and what they’re best utilized for
  • Tips for growing an audience or followers
  • What networks to use to achieve your goals as a photographer 
  • Tricks to breaking down the different network algorithms to maximize your engagement
  • Develop a social media strategy to build your brand as a photographer
No matter your genre of photography, be it travel, wedding, or pet photography, social media has the power to grow your audience, business, and skills. Learn tips and tricks on where and how to invest your time using these free online marketing tools.

Hoping to go beyond growing your following and learn how to grow your business using these networks? Check Out Colby's other course: Monetizing your Social Media Presence for Landscape Photographers


Giles Rocholl

This course is designed to help you develop a Social Media strategy if you are Photographer. I am a professional photographer with over 37 years of experience and although I know how to use Facebook and Instagram I didn't really understand how to use them to achieve business and personal goals. I started watching this course about 2 months ago and have just finished it due to work commitments. However I have put into practice his advice as I learnt new understanding and my following has grown rapidly. Also my work load and quality of assignment has increased dramatically too. It takes some brain rewiring to understand how social media has taken the place of many traditional media streams but Colby does an excellent job of painting a picture that helps hugely. The best thing about Colby's strategy is that it is real life, honest and something I feel I can personally and ethically live with happily. I happily endorse this course and recommend it.

Beatriz Stollnitz

I was very lucky to be in the audience for this class. Colby is an incredible instructor - he has the rare combination of being successful, knowledgeable and talented, but at the same time down to earth, approachable and genuinely willing to help others succeed. The content presented is actionable - I have so many ideas of things that I can do right now that can help my online presence! I can't wait to get started!

Rob Lettieri

I learned a few things I never knew...especially the whole inside scoop on LinkedIn....who knew??? Easy to listen to....a lot of deflection to later answers to questions...which would have made a director allow for less...why ask if you cant answer just then....and he says every question is a "great question" but it clearly isn't in a few credibility goes down...I understand positive enforcement for the millennials...but every question is not great. otherwise easy to follow and straightforward....