Photoshop®️ CC Efficient Workflow
We shoot, we cull, we edit, we take forever to do all this stuff, and then we creep our favorite people online, whether it's somebody here at CreativeLive, or whether it's on the Instagrams, or the Facebooks, or whatever, and we spend a lot of time doing all this stuff, and then at some point we have all these images. And what are we going to do? Well, my, oh I probably shouldn't do that, but my specialty is to try to set up things on the back end, right? We want Vicky to shoot, we want Vicky to market, we want Vicky to periodically sell. I don't want her to have to spend a lot of time on the back end, and I would recommend the same thing for everybody else, and if you don't have somebody like me, consider outsourcing, consider hiring somebody, consider interns. I love interns, especially high school interns. You'd be surprised, and a lot of these kids know an awful lot about this stuff, sometimes more than us. But, what I would like to talk about, I took today's morning sessions, and ...
we put them into Lightroom, and I started with this image, because that's one of my favorite images I have seen in a very long time. That little girl is just absolutely adorable. We started with about 463 images, and I knocked them down to about in maybe 10, 15 minutes. I went through and I just pick what I wanna keep. So, my strategy in Lightroom isn't to go through and flag everything I wanna get rid of, my strategy is to go through and just pick the ones I wanna keep, so in this case, I picked 114 rather than and whatever the math is, three something. I picked a lower number. So, it really only took me 10 or 12 minutes and then I went through and did some color correction and whatnot. The only thing that we used Lightroom for is essentially culling and some white balancing and color correction. We don't use Lightroom to do much else. Our workflow primarily revolves around Photoshop, so we have proof actions and whatnot that we run in Photoshop. You could do the same thing in Lightroom, but I can do so much more in Photoshop with my templates and the things that I like to set up before the sale, even. So, we transition from Lightroom at the beginning to a Photoshop-based workflow, and I will show you why we do that. So, we did narrow these down. We got a lot of really fantastic ones. It was a challenging shoot, but there's a lot of great stuff that came out of it. I was really happy to see it. You know, after you do the shooting, and the editing, and the culling, and you go through that whole process, a lot of the heavy-lifting is done. Like, you've done a lot of the really hard work. Now it's time to get paid. So, I have this global initiative that I want to continue on and to spread forth, and it is, I want our clients to get what it is that they should have. I want them to get what they want, and a lot of times they don't know what they want, so it's on us to show them what their options are, what they can even have, what they can even do with the images that you've captured, right? So, I look at that as our responsibility, and I consider it somewhat of a disservice if we're not doing that to some extent. Some people shoot and burn, give files, if that's your jam, so be it. But I think you're leaving a lot of money on the table, and I think you're doing your clients, potentially, a disservice. So, what we do is we set things up so that people can actually see things during the sales process, whether that's in-person sales, or whether that's online, or whether I'm giving them a drive with some files on it. I like to set things up so that people can actually see what they can expect. Now, the very first thing that we do is that we use templates to show various things online. So, we have these, these are just styled image templates, and what we do is we use, we use a Photoshop technique called place. If you don't know what place is, you should learn what place is. It's awesome. It's not just clipping something in, it's also giving you perspective, and distortion, and building everything into a template, and I'm gonna show you how to build your own later, but for now, let me just show you what I mean. So, here's a picture of just a print. It could be a matted print, it could be whatever you want, on a table, and we would use this for social media, we would use this for our website. But you wanna be able to do these really quick. Well, you shoot a bunch of these, a bunch of styled images, and then, what you can do, I have this image here of this little girl. That one got me. And in the file you'll see that there's this Smart Object. This is a Smart Object in Photoshop. If you double click that, this box comes up. You drag and drop, and then you can transform if you need to, just a little bit. Alright, and then center it, or put it wherever you wanna put it. Flatten, save, and close. And it'll show up just perfectly placed in that image. Now there's work on the front end to do that with. But once you do that work on the front end, you have a template, where you can swap things out indefinitely. And you can make as many of those templates as you want, to update your Instagram posts, your Facebook posts, or your Snapchats, or all the stuff that people do, or your website, whatever you need it for, right? So take that concept, and apply it to sales. I'm all about sales. You gotta get paid. In order to get paid, you gotta sell. And you gotta show it to sell it. See the progression?