Family Group Posing

 

Lesson Info

Sales Templates in Photoshop®️ CC

So sales templates. The concept of this is probably my favorite thing because it's using a lot of the clipping masks and they're set up as templates and using place to show people product with their images in in. And, again, you're doing this on spec but a lot of it can be done really, really fast. So, here's an image box that we shot. So, it's just kind of a lifestyle shot where you have the image box and it's kind of a commercial shot. So, you would see this, maybe on White House's website or somebody's website that they're trying to sell image boxes. Well, why not included this in their options if you know, for instance, that maybe they're interested in something like an image box or if you're trying to sell them an image box. This is set up as a template, with the left side here. So maybe, let's see, which one do we want over there? Let's take this one, we'll put it over there, drag and drop it, transform it. That sounds fine. Flatten, save, close. It shows up all placed. There's s...

hadows, the leaves are still over everything. It looks like you legitimately shot that. That's the whole point, right? And it's quick. Then let's go down to here, open up the other side. I did that wrong. Open up the other side and here's mom and dad. Perfect, I'm not even going to do anything. There they are. And that gets included with their proofs. Maybe you're doing it an in an in-person sale, maybe you're doing it online, it's the bottom of a pixie set gallery or whatever, but they scroll through and they see that and oh my goodness, that's awesome. I want that. Then you can do the same thing with a bunch of matted prints to put inside of it. Whatever you wanna do, the point is, it doesn't take very long, you can do it really quickly before the sale, and you have a much higher chance of selling that product. You can do it with all kinds of different products. Don't stop there. When you're finding out in your consultations, or on the phone or, if you give them one of the inspiration guides from White House and you're getting this feedback, maybe you find out that their really interested in, oh, this is float frames, okay? So we have these float frames and these are float frame product templates where all of the different options are built into the template. Charcoal, smoke, gray, chestnut, and white. Maybe you find out they're really interested in a large wall portrait. Well, you can show them this. This is an 11 by but it goes up to 30, 40. Same type of idea. Put it in. Just transform it. There it is. And that can go in their proofs so they can actually see what it's going to look like. Then, you can pick. Which frame do you think looks the best? Probably one of these last two, I like those. But then they have an idea of what to expect and they're a lot more likely to maybe make the purchase. Next, wall groupings. Vicki mentioned these. These are great. What's the main thing that we wanna sell? We wanna sell wall portraits. That's the best. Albums are great, lots of things are great, but wall portraits are great because margin, man, and it's one image. Albums are expensive too, you can make money selling albums, but you have 10, 20, 30, 60 images to work on. Sell wall portraits, first and foremost. That's my advice because you've got one thing to do. Well, what's better than one? Several wall portraits in these different wall groupings. This is actually a free template from White House. If you go to resources.whcc.com, you can get, I don't know how many templates are on there now, I don't know, 500 for free. You don't need to sign up, you don't need to subscribe, you don't need to do anything. You just click the one you want, your hit download and you have it, for nothing. We want people to have these because we want people to sell products. Here's an example. You can just populate these really easy, it's all listed on this right side. There's metal in there, that 24, 16. Populate these really quickly, it doesn't take very long. Move this over. Flatten, save, close, and you populate the rest of them, or get rid of the ones you don't want, or move them around, or whatever you wanna do to create your own. And as that comes up, you're selling without even having to be there, if it's online especially. And you can have a price available for them, or different options. You can describe these things all you want but if you show it to them, it's that much more powerful. We can talk about it all day long, but show it. Especially if it doesn't take you very long to do it. Now I'm gonna show you how to make your own. Make your own sales template. Say you just take an album, you open it up, you throw it on the table, put a leaf behind it 'cause, apparently, that's what people do in a lifestyle shot. Who doesn't like a good leaf? So that's a ten by ten album, or maybe it's a 12 by 12, or a six by six. It doesn't really matter. It's a square album. You can go into the White House templates, open up the 10 by 10 album spread. I'm gonna change that resolution to because these are just gonna be for proofs. And then here's how you do it. I'm gonna save that file to my desktop as a jpeg. Like that. Then, this is how you place. Make sure you pay attention now. You grab it, you drag it, and you drop it in. Now, it's placed. That wasn't dragged and dropped like typically. This is placed, meaning, this is gonna turn into a smart object. It's going to retain everything I do to it, right now. I'll show you what that means, okay? I'm going to drop this down, put it up there in that corner. I'm gonna move the axis up there. I'm gonna put it in that corner. Now, I'm going to right-click and go to distort and I'm gonna start moving this up here, and I'm gonna move this over here. Now, remember, I'm building a template. I only have to do this once. I do this once and I can use it infinitely, from all kinds of different images to show all kinds of different clients, what their images in a 10 by 10 album is gonna look like, in a lifestyle shot. So, I've got it distorted. Now I'm gonna go to warp. Warp, distort, and transform. Those are really the only things you need to know. You can mess around with perspective too, but perspective usually freaks me out so I just stick with warp, distort, and just typical transform. So there it is! Now, that is the size of a 10 by 10 album. I know it because I used the actual template, right? Let's bring in my image 'cause I wanna show these people what, that girl had the most beautiful eyes. I could not believe it when I saw that. But, we wanna show them what a family album page might look like. Sitting on their table at home. Here it is! You double-click that. It's opens up the original file that I placed, with whatever those dimensions are. You drag and drop, and then you transform. Make it however you wanna make it. I know this is an album page so I want her to be shifted over to this side, right? 'Cause there's gonna be a gutter in the middle. So then you flatten, save, and there she is. Now, you can do, in the template itself, you can add shadows, you can make it look more real, you can put a texture on top of it. It's all going to be retained but the point is that warp, that distortion, everything that I did, is right here in this smart object. Now, I can save this to their file. Keep this as a template and the next one that comes along, bam! It can literally take me 10 seconds to place another image in there and save it off for somebody else, for the next person. That's how you make your own.

Taking a great portrait of one person can be a challenge, but how do you capture an entire family looking their most authentic selves? Well-known family and children photographer Vicki Taufer will show you how to focus on the relationships and keep your clients relaxed and comfortable in front of the camera.

Vicki will show you:

  • What props and gear you should have on hand to bring out the best in your group posing
  • How to shoot with natural light as well as in the studio, and what lighting you’ll need to highlight all group sizes
  • How to make your clients feel comfortable before the shoot to get authentic images
  • The most efficient workflow to make your post-processing work for you

Whether it’s a group of children with pets or the extended family with grandparents and cousins, Vicki will give you the confidence to tackle any situation and provide your client with images that they’ll want to purchase and hang on their walls for years to come.

 
 
 
 

Reviews

  • All I have to say is - Vicki you are a saint. To handle four kids, dog and their parents too, not to mention a class of students watching...AND YOU'RE TAKING PHOTOS, GOOD ONES!! All I know is, I could not handle that as you have even though I was a teacher for 25 years (K-12, all of them) - and wonderful people like you are far and few between. May you stay healthy and happy and continue interacting with kids and parents - you really have a talent! (I had to turn the sound off on the vid because it was driving me crazy,, with kids, dog, etc etc!)
  • Fantastic posing class, loved watching Vicki in action. There are so many little things she said to the families she was photographing that really made all of the difference. Jed's product template creation and backend streamlining segment was great too!
  • I absolutely loved the course!!! The teacher was extremely engaging, so much so, I lost track of time... I learned more from this course than any other I have subscribed to. Both Vicki and her husband are positive and passionate in their delivery. They also have developed a level of expertise and a passion to share their knowledge honestly. It wasn't about ego, but rather, a genuine helpful attitude, which was so refreshing!