Nowadays it's important that every brand, every company has such a strong personality. We can't be boring and clinical anymore. Our community doesn't believe in that, they can see through all of that blandness. So every brand today needs to have a really impactful, really strong personality that's really set in stone and really confident. Alright, so as we talk about personality, it's important to remember that your brand is made up of actual humans. So, your brand isn't a robot. As much as it feels comfortable to be very analytical and make specific guidelines and be quite stick to the rules with your brand, and feel very robotic, it's important to remember there are so many humans behind your brand, whether it's just one human, yourself, or you have 50 to 500 humans that make up your company, it doesn't matter. Companies are made by humans and not robots. So, it's important to eject human personality into your brand, okay? So, it's important that you take aspects of the personality o...
f the people that work for your brand, whether that's just you, the founder of the company, whether it's your personality oozing into that brand, it's important to inject who's making your product or service, it's important to inject that personality into your company at all times. But it's also really important to sort of like melt that together with a personality that your community is going to really resonate with, and really love and wanna hear from. So, what I like to do is mix a little bit of myself or my client, and mix that into a beautiful personality of a well-liked, well-loved good person into the brand, so that the community can feel really great and really excited about your brand. Real humans have real personalities, again, so let's not be robotic. Let's remember your company is made of real humans, so let's be really human about our brand decisions. Okay, so some things that I do to discover a brand's personality, and this works for myself when I'm doing my own, personal brand, but it also works for the clients that I work for, is you have to identify what you as a person values. So, kind of jot down easily what your personal values are. Maybe you value friendships, maybe you value creating safe spaces or communities. Whatever those values are that you hold true to yourself, it's important to jot those down because you want to put your own self into your brand. That's gonna keep you feeling really passionate about what you're doing, and all of the business decisions that you're making. So, it's very important to identify what you value before creating your brand's personality. And then separately, what does your brand value that might be different from what you value, alright? So, what values would your community like your brand to have? What kinda values would a good person as a company have? What are those values, write those down, and then let's think about what your community values. Those are probably going to be slightly different than the former, what you value and what your company and your brand values. So, think about an interview, and bring your community members in, and ask them, what is important to you? What's at the core of your being that you value so much? And so, whenever you put these all together, you should have a rich understanding of what you need to do to be creating this beautiful personality for yourself.
Brands today have a lot of work cut out for them. Not only does your product have to be life-changing, but your brand’s personality has to be well-loved by your community. Today’s most successful brands are more than a product, they have a personality that is authentic and a culture built on trust.
These brands have an amazing community culture that is just as strong internally. After all, a happy community makes for a happy company.
In How to Bring Your Brand to Life, Meg identifies what makes a happy company and a brand the world loves. She’ll outline what makes your community special and create an actionable plan for your brand’s personality.
In this class you’ll
- Identify your community and create guidelines for their happiness
- Define your brand’s personality and determine how you can communicate it through marketing, graphics, and copy
- Learn to be a well-loved company that does good, and is trusted, within your community
- Discover new ways to make your community feel safe and encouraged to be themselves within the space you create for them
- Pinpoint ways you can create a positive environment for your team and internal company culture
By the end of How to Bring Your Brand to Life you’ll have a new brand culture, marketing guidelines rooted in authenticity, and a company well on its way to happiness.