Fashion shows seem like so much glory, but I know that there is so much work, the nuts and bolts, that go into that. What do you tell people when they first come up and say, I wanna do a fashion show?
Have you really thought it through? I think that is at the heart of everything. I've been really lucky, 'cause over the past 20 years, the fashion week fashion shows have been a part of every day of every year for the past 20 years, at all different stages. And I think people just focus on that excitement and the glamour around it, and I think there's so much more that they need to consider before they take a fashion show on. I hate to make it sort of an ominous thing, like oh you're not gonna want to do it after this. I think the process is actually really exciting and just as creative as all the things we've talked about. So for me, it's a little bit of a reality check, but also, hopefully, that reality check is inspirational.
Fashion shows are a great way to generate interest in your work and get in front of a buying audience. Get the why, when and how of putting one together in Produce a Fashion Show with Jay Calderin.
Jay is a veteran of the fashion industry and in this class, he’ll offer invaluable insights on producing a successful show.
You’ll learn how to:
Develop a concept and build a team
Create a timeline and checklist
Manage all aspects of the show
Take advantage of the post-show buzz
You’ll get tips on everything from promotions to operations. Jay will also help you get press interested in your event and guide you through the crucial post-show follow-up process.
A well-produced fashion show can be a powerful tool for boosting your business, but they aren’t easy to pull off. Get the inside scoop on making yours great with Produce a Fashion Show with Jay Calderin.
The Boston Globe refers to Jay Calderin as a budding designer's best friend. He is the author of The Fashion Design Reference and Specification Book formerly Form, Fit, Fashion, which the LA Times called, a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets. It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name.