Basics of Hiring
So let's talk about a couple basics of hiring. These are just bare bones, basics, but it's important to have as a backdrop for the discussions we're going to be having. So I've outlined for you the differences between an employee and a contractor, and I'm not gonna go too far into depth with all of these decisions. If you're ever feeling confused, the best thing to do would be to hire a lawyer just to do a quick consult with your business, but broadly speaking, the difference between an employee and a contractor is the amount of control that they have over their work. So for example, stereotypically a contractor is someone who does piecework, they're hired on a temporary basis, perhaps to do a task, perhaps to do something monthly, but it's very small with, it's on a contract basis. That's why they're called contractors. It's not like an employee, which is an ongoing position. Contractors very typically have full control over their work, so a great example of a contractor would be an i...
llustrator. I hire an illustrator and I say, can you make this logo for me? She can choose to use Photoshop, she can choose to use Illustrator, I don't care, I'm not telling her what to do. She is in charge of accomplishing the full task by herself, and that's a very contractor-like situation, compared to an employee who often comes into an office and does the entire task under the employer's control and specifications. Most of the situations you're going to run into are contractor-like situations, so all of the hiring of freelancers that I'm going to be talking about, freelancers are contractors. So freelancers are responsible for reporting their own taxes, you don't need to do withholding for them, if it's someone who you pay over $600, you will have to issue them a W-9 form, but other than that, they are in charge of running their business as a professional illustrator. So it can be pretty low burden to hire a contractor, it's not a huge, scary thing, and it's something that you can do on a casual basis without a long term commitment. That being said, the hiring is the most difficult part. Finding the person who's right for you is the most time consuming part of the procedure. So obviously for any person you hire, you're going to want to talk to them, check out references, see if the person's the right fit, and be really up front about the work that you want to have done, because your goal is to have a great end product that fits in with your business. There's two different ways to hire. So you can hire someone to do a task, so that's like hey, I want you to format this into an eBook, or you can hire expertise. So examples of hiring expertise would be if you go to a web designer and say, can you create my website, and I need some help making this vision. Getting illustrators is another example of hiring expertise, or ad managers, someone who's really good, their full time job is placing Google ads. You'll pay a little bit more money to hire this kind of expertise, but you can then get to the point where you're having people do things for your business that you can't do yourself. I'm not up to date on the latest Facebook algorithms, on the latest Google pay per click whatever, but I can hire an ad manager who spends all day long learning the ins and outs about those things and so then they're able to do it for me. And so going back to this economy of scale issue, I don't wanna spend 40 hours a week reading up on the Google rules, but that person can do it, and can have that experience, because they're also doing it for 100 other clients. So I'm benefiting from all of their other clients by getting the most up to date information. A situation which is super great for hiring for a task is a lot of kinds of production work. So I repackage eyeballs, craft eyeballs into baggies. That's something that it's pretty easy to hire someone who wants to come and put eyeballs into baggies. I don't need an expert eyeball putter-in-bagger, I don't think that person exists, but I'm just paying a rate for someone to come and finish that task for me. Those are just the super basics. Again, if you wanna really get into depth about outsourcing your workload, you'll wanna take my class Outsourcing Workload to Grow Your Business, but what I want to do here is just make you feel confident that hiring someone to help you out is not completely overwhelming. It's not the same as hiring five employees and needing a payroll company, it's pretty simple to hire a freelance person on a casual basis who can do work for you that you really want to get off of your plate.