Intro: Outsourcing to Optimize Time Management
Welcome back. So in this lesson, we're gonna talk about outsourcing to optimize time management. Now this is just a tiny little section, a little taste, if you're really interested in learning about how to outsource your workload to grow your business, I encourage you to check out my other Creative Live class, Outsourcing Workload to Grow Your Business, where we're going to be talking about these points really in depth. But I know we've been talking so much about the need to streamline, eliminate and delegate as part of this plan, so I wanna give you some resources here for delegating, and that really means oftentimes hiring someone to do a job for you. So what are the advantages to hiring someone? Well you can save time obviously, 'cause you don't have to do it yourself. You can have someone contribute skills that you don't have, and you can have someone contribute tools that you don't have right? So we've been talking about ways to delegate tasks to someone else, and even though we'r...
e largely thinking about it from a time savings perspective, it can actually make our businesses better than they were before, because we can bring someone in who can do something better than we could do it before. I wanna talk a bit about the economy of scale and how this comes in to hiring people. So let's say you wanna make a muffin, I'm here in San Francisco, I don't own any equipment, 'cause I don't live here, so I wanna go to the store and buy all the things I need to make a muffin. I just want one muffin. Have to buy a five pound bag of flour, these are all the smallest quantities I could buy. It is gonna cost me $32.71 to make one muffin, okay? That same amount of money will also make 12 muffins, it actually, with a few more blueberries, can make all 144 muffins, right? So there's an economy of scale. It's cheaper to make a bunch of things at once than it is to make just one thing. And so this is true when you're looking to delegate out tasks, you can hire out a task to someone who's a professional web designer, a professional illustrator, someone who does these sorts of things all day long, and so who can do it quicker and cheaper than you could ever do it by yourself. So this is a bit of a shift in thinking about our business right? So when I started my business, it was very me, me, me centered, right? So I would say I make patterns for crocheters to make, that's what I do. And I sort of thought if I had someone else helping me, I was a bit of a fraud or I was faking it, but I've shifted how I think about my business. I help crocheters learn to crochet, okay? Well they're not crocheters yet, I help people learn to crochet, and my job is a gate keeper, my job is coming up with ideas, my job is managing these processes, but if I'm no longer the person who formats the patterns, I'm not a fraud, I'm being clever in getting help. My job is to provide the customer with a wonderful, perfect end product, and I pool all the resources that I need to make that happen. So there's a difference between an er, like a sewer, a crocheter, a painter, and an entrepreneur. Your job as an entrepreneur is to run a business. I hear all the time, I just wanna paint, I don't wanna do anything else, I just wanna paint. Well I don't really know anyone who paints and has people banging down their door to buy the paintings. Running a business means doing the marketing, means doing the accounting, means doing all of these things, and if you don't wanna do them yourself, you at least have to organize for someone else to do them for you so that you can get your product out there. So let's talk about how to do this in the context of everything we've been talking about before, is that you are probably gonna start running your business on a very tight timeline. So you're probably really interested in finding out how to hire out some tasks, and also you may not have done it before. So for a lot of people, having a baby is kind of like a decision point in their life, and they have to start doing things differently, then it may be a change point for your business as well.