Simple PR: Pitch Your Product with Brigitte Lyons

Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will walk you through the process you can use to get press mentions for your work again and again.

Brigitte is a PR professional with more than 10 years in the field. In this class, she'll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You'll uncover the range of PR opportunities available for promoting your work without relying on a professional PR service.

You'll learn how to:

• Connect with the bloggers and editors who most want to hear from you
• Write headline-worthy product descriptions
• Craft a pitch-perfect email submission
• Research and track the media you want to reach

Brigitte will also offer tips on how to produce a digital media kit, write a short and memorable media bio, and take better photos of your products.

Simple PR: Pitch Your Product will help you build a pitching foundation you can use over and over again.