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The Art of Closing the Deal


Think Like a 10K Wedding Photographer


Lesson Info

The Art of Closing the Deal

The first thing is do is when you talk about your services, talk in terms of time, ok? Because when you start talking about in terms of an eight by ten print or something like that, they're automatically thinking of costco or something like that, so they're thinking forty nine cents but if you talk in terms of time and especially if they're professional, they're thinking a totally different thing because, um and how long? Because time equals money right on dso that's why time you're setting yourself up? You're kind of whenever time you talk and I talk in terms of time if I say it takes me a week to do this let's say this person's of professional they make says say they make one hundred thousand dollars a year let's say and I say it takes a week to do this they're thinking well, that's two thousand dollars it was different, okay, talk in terms of time. Ask them at the end of it uh asked him point blank asked him. Okay, what do you think about this? What do you want to go with one of the...

se deals you take have the courage to really ask for it, ask for closing that deal, ask hey, what do you guys think about this? What package are you ready willing to go forward with it? Put the ball in their court just don't leave it hanging there you need to initiate it and put it in their court then grade their response to see how warm there you go oh yeah we are definitely going with you we love your presentation I'm sold I'm basically you know what I need to go and my parents they're helping pay for this so I got to go back go to bat for you back there and get okay so you know you're cool that's a pretty good response and so you can just kind of leave it at that way. Okay but then if you get uh and then if you get a different responses like oh well um I I like your stuff if you get this a lot I love your stuff it's great it's not that I love you you're great I love your stuff but the problem is is that the price is too high and it's just out of my budget then you ask him that key question and this is the key question because you're going to get that response a lot go oh ok I totally understand that. Let me ask I just want to ask you a question though if I could create a dream package for you like whatever you wanted in that package of those services that you see and whatever price that would make you sign the deal right now can you give me a dream package? In fact, even if you if you I want you know, five minutes to talk together about it I could just go over there you can just text me when you're ready or whatever and let you guys talk about it right? But you can whatever it isthe I mean if it's an album engagement center session or whatever and just put your dream package together for him okay, now the ball's in their court they have to respond to that if they say well now that's okay, I think we're gonna go back and think about it what does that just tell you it's not it it's over you didn't do it it's gone what happens if they said okay you know what can you give us a few minutes would like to talk about this you're in the game, baby, you are still in there so you go back, they go and then they have you get your five minutes of whatever they come back and they go yeah, you know what? You grade the response you say hey, uh they come back and they give you something that is golden right there when they make the offer and say we would love to do your package but if we could but if you could just throw in engagement session we would sign the deal right now oh wow really and so then I repeat it to them I said so you're telling me if I take uh you know let's say this package be here and if I would just throw in an engagement session you would sign right now I repeat it yeah, we would do it and then sometimes I just surprise me, okay let's do it right or let's say they come back with something that is more than that that you can't do right yeah engagement session and an album and we can make it work and so there's ah if we could do an engagement session we could do an album then we would sign with you it's like oh wow, um okay, well, then I start talking in times again, right? Well, I would love to do that, but you know, unfortunately the album and actually takes me a week to do right and that's a lot of time they've got to do and I don't think I could do that, but I could do this, okay? And I throw it counter and I throw it back and forth to them so I'm always putting into and so lets gets let's let's take worse to say so case scenario and let's say that they are just adamant about I need that engagement session and I need that album and you just don't feel comfortable doing what going all that way and you just tried to negotiate it and it just didn't work right and you go home guess what, you still have an offer and most likely even if you gave him that deal there's still profit in it so if you're looking at your finances and you go I need something this month you have that option to go back and get that or if this is or while you're there and you know that you're a little bit you need some money that month you might just go ahead and give it you need to take that offer like the beauty is you have an offer so that's the key you need to get an offer from your client whatever it is because now you're in the driver's seat you could lower your price if you want to and take that offer now if they're not giving you offers you're going to have to deal with reality is that should just not good enough or something that you're offering is not closing the deal for you okay and but because great photographers I would say eighty percent of the time they're going to say yes okay and so when there's a point where you're getting no no no no no no no then you need to get help or something you need some evaluation you needs a mentorship you need something because something is not going right so the key is always to get an offer back in your in control just don't throw it out there and leave it there. So there's two things that I would say one, you've got to know the reason why they're hiring you or not or not hiring you. You have to know those things before you can move forward because you've got to evaluate your business. So you need to know why. So let's say they do book you afterwards? I always asked the question right after that, why did you hire me? I mean, it had, you know, thousands of choices, and I'm so honored that you hired me. I was just wondering why you decided meat for, you know, to tire me over other people, sometimes they'll even tell you who you're going up against, you know, sometimes not, but then you'll get a good idea about your presentation and what key things that are hitting them. But you need that knowledge of what what's really happening with you. You need an honest opinion from your client that's why all the time don't you get annoyed by those surveys all the time you buy something and they think you have five minutes to take a survey while you buy a ninety nine. Stan album ninety nine cent item right? But that's what we need they always need that customer feedback and then it helps you make that decision but the key thing is just to make an offer. Okay, um that's it and that's how I close the deal so it's very important to get an offer if you don't get an offer, they don't like it work for you enough. Okay, that's the bottom line you don't get an offer, they don't like your work or they don't like you your personality, your presentation don't take it person that could be a presentation or whatever, right, but in general that's what it is okay, so we have one question in the audience and then joe is actually ready for okay, but go ahead. And, uh, what was the issue with these couple is financial likely really cannot book you ok, just like you're really I always on my website I always have a starting price, so I'm pre filtering before they get to me. And so I don't want to waste my time and you don't either. So if you say starting at one thousand, they're not going to come in with a two hundred dollar budget, right? Because they know you're way off, so I suggest just having a starting price before you meet with them maybe you don't have a starting price online, but when they first contact you say, hey, I would love to talk about packages with you. My prices start at fifteen hundred dollars. If you're interested, we can make an appointment leave it at that that's interesting because a lot of photographer like advice again, it's putting prices online? Yeah, because they want to accept everything you could do that you could accept everybody in the in pre filter, but you have to have a filtering process because you don't. Do you have time to meet with people that want to spend hundred dollars on a wedding? No, right? And especially has become more successful, more these requests coming in. You cannot possibly so you had the pre phil to your target, your market and so that's what I'm a believer in I'm just going after a specific market, right? I only need a few. I need twenty four people in this market that's all I need, so if you're not that thing, then I don't need you because I'm going after this, right? But pre filtered by price, if you don't have it on your website when you e mailed them back or whatever, just say I'm starting at x amount, if you're interested, we could make an appointment.

Class Description

Ready to break into the business of high end wedding photography, but don't know how to begin establishing yourself as a luxury brand? Acclaimed photographer Scott Robert Lim will teach you the ins and outs of upscale photography, from marketing yourself to affluent clients to managing your business.

Scott will reveal his 25 "money shots," handing you his tried-and-true playbook for delighting every bride and groom. Not only will this workshop arm you with the mindset and skills you need to boost your prices (and your wallet), you'll also gain greater understanding of your distinct style and place on the luxury market.