28 Days of Portrait Photography


28 Days of Portrait Photography


Lesson Info

Sue's Evolution

hi everyone welcome I thought long and hard about what I can share today because twenty eight days wass such an epic workshop for me I feel like I put my whole working life into a workshop and yet the strange thing is is when I keep talking about it there's always more like I have more and more and more I I have enjoyed mostly watching people grow on into work through this workshop so today is an ed on two twenty eight days I'm going to tell you this morning why you should join us and what you're going to lin from the switch up interestingly enough I put a message on the twenty eight day study group page about what else you would like to learn from me and pitching was the first one that came up and it actually significantly changed my business in my path when I learned to sell myself in some my business so I'm really excited today I started to write slides and they just come flying out and it occurred to me how much I had learned back in the day when I could not give anybody my busines...

s card so I'm going to take you through my start up a swell I feel like people think that life is just so incredibly in business is so incredibly easy for me now but you don't realize that everything I wrote twenty eight days about everything I taught you was my fist three to four years in business when I started with zero money no money in my garage so I don't want you to think for one minute that it's all breezy and easy now three different for me now but I still remember very clearly what it was like back then and how they built it up and that's really what I wanted to show you you have to remember that this is where I came from I came from a garret jj incorrecta so that's about half an hour out of the city in a country town a rural country town there is no one for potatoes and onions okay I lived in a fifty two year old cottage that was not that fancy but it was a haven so it was the most beautiful place to come but not a beautiful home I had a two car garage with metal roller doors that I painted white and for the first three months of my business I did not have doors in the front I had the middle roller door so before my client would arrive I would roll the doors up so that they never saw them and there were two big open doors at the front so I would put up a little wall so that they couldn't see outside and this is where the birth of my business really came from you know being a photographer for a few years before I've been unemployed photographer wasn't really until I put in this carriage studio that I learned about making money and about owning a business and trust me that's one of the hardest things to do as a creative is to actually make an income sustain an income and believe in yourself to do it so today that's what it's all about that's what twenty eight days is about this is my first studio I remember I can still remember the smell of it I can still remember that blue carpet and yeah while the memory of that I remember the very first creative life I did two years ago in march I I looked at a picture on the attend you with them up when I looked at a picture off the studio and I just started to cry I can still recall the fear that I felt when I faced out of my business still in my body today so I'm going to talk to you about how I really got through the hardest part and it was the first two years I showed this in my opening talk in vegas in april last year when I launched twenty eight days with match sorry last year so it's been eighteen months since we launched twenty eight eight days and in eighteen months I have watched everybody working through twenty eight days now obviously we have the study group of people that it's still working the workshop weekly and then we have in big riso where people are contributing constantly and so I have gotten to watch your trials and where you've gone wrong and we've gone right and some of the work that's going through those two fight on facebook groups they're just out rage asleep good I want to show you the work that I was producing around that time again because I feel like this might have got lost in the frame but I need you to understand that I've never said that I was the world's best photographer I'm a combination ofthe and a great connector of women um a great connector of making women look and feel beautiful I eggs ell at connection and I pretty much nailed down posing there isn't a body I can't pose but only because I photographed nearly six other women now so there's not many body types or or tension or anything that I can kind of that I haven't photographed before and say I don't get tripped up on my posing but in terms of being like the best photographer in the world or the best business person in the world I'm just a work in progress like everybody else so I watch my work evolve over the last twenty years I've enjoyed watching there and it's good to go back and look at where you started back heat back at this time I took some really beautiful wig and I took some really average work too but I learned that what cells is the connection you have with people and the providing the good service so I just want to take you through a couple of the images that really sort of defined my business back then and you know you can laugh or you can cry but the truth is is every one of these girls have beautiful portrait's from themselves back and this time two thousand three in two thousand for I don't know when I went to that stage of d separating the face and keeping the eye shadow color but we all went through a selective color phase at some stage you know I learned about what stiff hands are and poses that you don't believe I learned about poses that is just unnecessary that really don't have any bearing on body language I learned about creepy fingers and hands that don't belong and hands that come out of nowhere and I learned that the fan is probably the most incredible thing you can bring to a photo shoot you know I lend how tio educate people to bring the right clothes to the shoot and I learned how to she could and older women I learned that I could include more than one woman into a shoot in cell five thousand dollars with the portrait as opposed to just doing one I learned not to market myself as a family portrait photographer but to include families in my portrait shoot because they were a biggest sale I learned the power of changing outfits changing clothes changing poses to sell more work because the more variety you give people the bitter it is I learned that the mother and daughter was the most powerful titian toll and marketing tool that I had because it was too shooting demographics it taught me so much about marketing connected marketing and selling again that the woman is a woman she wants to be photographed is a beautiful girl but at the end she values your husband and children if you can bring them in and include them into the chute you're just making more money I learned about connection very very dearly so whatever you see wrong with these images whether it's a creepy foot or something that shouldn't be there or a bad crop or you crapped out their hands at the wrists and I still get that now my facebook page you're breaking the rules whose rules I make my own rules thank you very much and you know whatever you see wrong I want you to look at one consistency and that is even back then I could lock down hell they were looking at me I could lock down how they felt in front of the camera and so even though I was growing through my own posing as going through my business is going through selling I was growing through howie was shooting processing how is better shopping just like you are the one thing I learned was that I could make any woman look at me like that and when they look at you like that they're giving you everything they've got in that moment they are vulnerable they're incredible they're beautiful there in front of your camera and they're giving you everything and I'm connecting to it I'm photographing it and then I'm selling it back to them right so I think through these years was probably the biggest struggling years off my life I learned more in three months of studying my business and I head in twelve years of working in somebody else's studio I learned what it was like to have employees and be a bus to have fear toe wonder if I could pay everybody next week including myself I lend that you put yourself last and really quite remarkable so you can see a consistency in my work good and bad back then and I feel like showing you this is going to make you realize that you're doing okay okay that you're doing really really good because sometimes we look at people's facebooks and we look at people's website and they all seem to be doing so much better than us and they're putting the very best of the work out there maybe eight percent of it but I have had the opportunity to go into many studios in the last twenty years and aside from the folio that you see on the website and the seemingly successful studios that you think you're doing so much better than you and your competition that's rocking the world when you're struggling the average work that most people are producing on a weekly basis is quite average okay so what's going to make you stand out is the service you give the product you sell the follow up and said that's what we want to talk about today and I'm going to teach you how to pitch your way right from the beginning right through to the end so as much as I could pick it these images the irony is I'm really proud of them uh I feel like a lot of you are around this level right now um it's going to take you maybe three to five more years to just nail it and when you do now lit you're going teo create an income that will change your life and a business that would change your life you know there's so many stories like this when I look at this one this single image changed my life I wanted to be a fashion photographer about the year two thousand because everyone told me I wasn't a portrait photo father like clearly you're into fashion so I decided to go into a fish and shoot for a magazine I got three hundred eighty dollars it was the worst experience of my life this woman came in she spent three thousand eight hundred dollars I changed her life she changed mine I remember thinking no I'm a glamour photographer and I'm just gonna bring it back because I'm clearly out of fashion when I look at this image I remember stories I know their names you know I know the skill the sirah I know I remember what they do I even remember their star signs or their boyfriends name they got married they live in seattle you know oh my gosh I have hannah is still a friend of mine on facebook I remember girls this is the senior shoot I got to share these stories with these women I remember where I photograph them how I photograph them the experience I had with them I mean this is a lifetime of work and you know call it whatever you want call it their bridge call it what you are it's uh it's pretty damn cool I wouldn't change it for anything that even the struggle while I would actually change the struggle come on all right training for twenty eight days how did it come about creative live asked me if I could do another workshop what would it be I see it I taught my photographers in twenty eight days I talked to photographers to come into my studio shoot my style sell my style and twenty eight days later they were producing an income we track their income down to the last cent over the first year and they single handedly borden out and can both girls to seven thousand dollars sales on the first likes stephen off them in the first two months of their employment also interestingly enough both girls who I love very much cristian keuren now run their own photography business they're both I'm chrissy's head kids she said three kids karen has now developed into traveling with weddings around the world they're both you know developed their own businesses develop themselves I think it was a really incredible experience to watch these gills leave my studio and then go and start their own business because they did exactly what I did they win out and then they made a tenth of the income they made for me because when you make money for yourself it is so much harder than when you make money for someone else and I tell you why it has to do with how much you value what you're making how you making it and receiving the money now I can give you all the pitch words that you want but today I'm going to address a couple of other things those guilty seven thousand dollars sales and they first month went out on their own ended thousand dollars average and their own studios what does that tell you when they were in my studio they valued it more when they're in their own space they didn't if I can shift that today if I can shift your idea of what you were the new income will shift next week this is not a get rich quick scheme this is not the secret this is not it's not a secret you're the one blocking your value it's not the it's not that it's not the world in common not it's not the state of the industry it's not the the photographers everywhere there's always been photographers everywhere my whole life this being photographers everywhere I've been through three global financial crisis or two global financial crisis and the stock market crash and I was in business for all of them and I survived so you know what it's your value of what you do so we created this twenty eight days based on how we built our studio and I found this from the slides when we replay creative live when we replace our twenty eight days this is what christie wrote I asked christie to give me a quote and it said I remember the first few weeks I cried a lot but we're so it's sink or swim yeah that I am the school of hard knocks I bring people into my studio and I don't deal very well with the need for validation so I want to get rid of that really fast you don't need to validate yourself you're already here you're breathing here you with it okay where do you think you're a child of god whatever it is you hear you deserve to be here you deserve to be prosperous you just even income you deserve a valuable life okay you don't debilitating self I'm not interested in your need to be validated I do workshops and there's always a cry of somebody standing there with the camera just crying out why you crying right now good e I don't know why crying but I need to validate myself to be good enough to be here to do this job is this the army job in the world where you actually need to validate yourself to be it your photographer you'd cry it well maybe you do being a waitress are you do yeah but only because people treat you badly you know what I made it the value of your work of creating work to sell is one of the hardest things but if you get the woods right I don't really adhere to the philosophy fake it till you make it because I never faked anything I very much admit to my failings there's no faking it I'm doing the best I can with what I've got right now I know how to make what's really good really good and what's really bad seem a little bit better because I'm leaning but I'm okay to stand up and say oh I suck at this bit but you know I don't really believe in the fake it till you make it I believe in practice makes perfect so when I I got asked to do a talk and I was in australia in ken in australia michelle telling them from ken and asked me to speak to represent cannon because they liked my work and they went many female speakers in the industry I couldn't speak publicly I couldn't speak to a roomful of people I just suffered from severe anxiety my voice would quiver and I'd cry and I was just a big drama queen around speaking so I walked on a beach every day for nearly three weeks I walked along the beach and honestly I think everybody that lived on the beach on the gold coast and queen same probably thought I was crazy because I would walk along the speech and I'd say my name is sue bryce and I'm a portrait photographer and I would just talk out loud you know like next time you see a crazy person they might not be speaking to them they might be practicing working on and I realized that I practice speaking until it became second nature I practise selling on the phone until it became second nature I practice my elevator pitch and I'm going to make all of you today do you elevator pitch to me and the three people watching at home because I need you teo tell me what you do and I want to believe it

Class Description

Sue Bryce's 28 Days is the all-in-one portrait photography class that teaches you posing, shooting, marketing, selling, and everything else you need to know to run a successful contemporary portrait photography business. 

This series begins with two sessions of intense instruction on business, pricing, and overcoming your fears. Following the kickoff, Sue delivers short sessions exploring 28 different topics essential to any successful portrait photography studio. Sue covers flow posing, connecting with clients, posing and shooting groups, marketing to your key demographic, sales, and more.

In this comprehensive series you'll learn Sue's inspiring approach to styling, posing, marketing, selling and so much more!


1Teaching 2 Photographers in 28 Days
2First 2 Years: The Truth
3Rate Your Business
4Year One in Business
128 Challenges
3Price & Value
4Checklist, Challenges, and Next Steps
1Day 1: The Natural Light Studio
1Day 2: Mapping Your Set and Outfits
1Day 3: One Composition - Five Poses
1Day 4: Flow Posing
1Day 5: Posing Couples
1Day 6: Capturing Beautiful Connection & Expression
1Day 7: The Rules - Chin, Shoulders, Hands
1First Weekly Q&A Session
2Day 8: Rules - Hourglass, Body Language, Asymmetry, Connection
1Day 9: Styling & Wardrobe
1Day 10: Shooting Curves
1Day 11: Posing & Shooting - Groups of 2, 3, and 4
1Day 12: Posing & Shooting Families
1Day 13: Products & Price List
1Day 14: Marketing & Shooting the Before & After
1Day 15: Phone Coaching & Scripting
1Second Weekly Q&A Session
2Day 16: Posing Young Teens
1Day 17: Marketing & Shooting - Family First Demographic
1Day 18: The Corporate Headshot
1Day 19: Glamour Shoot on Location & Shooting with Flare
2Photoshop Video: Glamour Shoot on Location & Shooting with Flare
1Day 20: Photoshop - Warping & the Two Minute Rule
1Day 21: Posing Mothers & Daughters
1Third Weekly Q&A Session
2Day 22: Marketing & Shooting - 50 & Fabulous Demographic
1Day 23: Shooting into the Backlight
2Bonus: Shooting into the Backlight
1Day 24: Marketing & Shooting - Girl Power Demographic (18-30s)
2Photoshop Video: Girl Power Demographic (18-30s)
1Day 25: The Beauty Shot
2Bonus: Vintage Backdrop
1Day 26: Marketing & Shooting - Independent Women Demographic
1Day 27: Sales & Production
1Day 28: Posing Men
1Bonus: Pricing
3Photography, Style, Brand, and Price Part 1
4Photography, Style, Brand, and Price Part 2
5Marketing Part 1
6Marketing Part 2
7Money: What's Blocking You?
8Bonus: The Folio Shoot
1Photo Critiques Images 1 through 10
2Photo Critiques Images 11 through 27
3Photo Critiques Images 28 through 45
4Photo Critiques Images 47 through 67
5Photo Critiques Images 68 through 84
6Photo Critiques Images 85 through 105
7Photo Critiques Images 106 through 130
8Photo Critiques Images 131 through 141
9Photo Critiques Images 142 through 167
10Photo Critiques Images 168 through 197
11Photo Critiques Images 198 through 216
1Identify Your Challenges
2Identify Your Strengths
3Getting Started Q&A
4Rate Your Business
5Marketing Vs Pricing
6Facing Fear
7The 28 Day Study Group
8Selling Points
9Interview with Susan Stripling
10Emotional Honesty
1Sue's Evolution
228 Days Review
3Student Pitches
428 Days Testimonial: Mapuana Reed
5How to Pitch: Starting a Conversation
6Your Block: Seeing is What You're Being
7Your Block: Valuing and Receiving
8Building Confidence: Your Own Stories
9Building Confidence: Your Self Worth
10Pitching An Experience
11Pitching An Experience: Your Intentions
12Pitching An Experience: Social Media
13Final Thoughts