Create a logo In Illustrator®

 

Basics of Adobe® CC: Photoshop®, Illustrator® & InDesign®

 

Lesson Info

Create a logo In Illustrator®

I'm gonna show you how we do this bakery logo with all those things that we just did, okay? Really simple and easy. I'm gonna start off with my circle, we already know the donut feature that we're gonna use, so there's my donut. I'm gonna grab my color that I made in my file, and then I'm gonna draw another circle right on top of this, actually I'm gonna copy this one. I'm gonna reduce it down in size, holding down my shift key to make sure it remains a perfect circle, and let's see if I can get it about the right size. Select those objects, use my donut feature. Awesome. Now, I'm gonna put a border around here. And a border is gonna go around the outside and around the inside. So I'm gonna go to my stroke, and I'm gonna choose the darker pink, and I'm gonna kind of beef that up. One cool thing with the stroke, I can have it inside my object, outside my object, or around the center. Go to my stroke, and I can control that so it's inside or outside my object, wow. Already, it's like an ...

awesome donut. Now I wanna do this little bakery banner. Simple stuff, very basic. I'm gonna take my rectangle tool, I'm gonna draw a rectangle over this, and I don't want any stroke here, so I'm gonna shut the stroke off, fill it with purple, a darker purple there, and there's my banner. Now I'd like to have those little returns right there, so I'm gonna zoom in a bit so we can get a little bit closer, see those little returns? This is what I'm gonna do. I'm gonna copy this, I'm gonna make that smaller, I'm gonna use a darker purple here, and then I'm gonna use my absolutely awesome direct selection tool, and I want to pull that side down. I can use my mouse, but I also like to use my arrow keys. And I've only got those selected, so I can move those over and do that and make that little shape right there. I know, you could draw it, but nope, don't bother. So I'm gonna take that shape, I'm gonna snap that right to that using my smart guides, and I'm gonna send this to the back, there it is. Now I need it for the other side. So I can option click and drag this, and then, crazy, I can take that, and I can flip it over. Oh my gosh, no way. You could draw it again if you wanted to, but why bother. Lastly, I'm gonna take my ribbon again, I'm gonna copy it, I'm gonna shorten it up, and I'm gonna put that at the end of my ribbons here. I'm gonna send those to the back 'cause I want to have those behind. I'm gonna use a slightly different colored purple here so it gets a little different effect so I can see it, and then I'm gonna drag holding my option key, put that over there. There's my banner. You want to do something really crazy? I'll take my curvature tool, sweet as can be. Grab that, and I'm gonna click on the end there, and I'm gonna curve these little things right in. (gasps) Look at that. I don't even need to use the pen tool, I can just use the curvature tool, there we go. What the heck. Now we're gonna put some type on there. I had to have the word bakery going across this, so I'm gonna take my type tool. I don't need this in a container, I just need a straight line of text, so I'm gonna click here, I'm gonna type in bakery, and I have my font that I've got there, and go in. I need to make that font smaller so it's not as big, and I also need to put some more space between the letters, my kerning or tracking, so I can click on my character and I can go ahead and I can track that whole thing out. I know it needs to be a lot, too much. I meant a lot and I said a lot, but not that much. There it is. And I can select, and I can choose whatever color I want for that type right there. Now, I want to get this awesome curve for that. That's a bit big there, reduce that down in size. Now I have to track that back out again. I think I was right when I had that before. Okay. Now, I wanna warp this entire thing. So I'm gonna group all of these items together here, grab everything, shift click on that to not keep that together. I want to group these together so I don't have to fight every individual object. So I want the object menu, I can group that together. Now that works as one object. I can transform it, scale it, rotate it, do whatever I need to. But the fun part is now I'm going to apply a filter or an effect here, and that's gonna be the warp. And I can take, and I can warp that logo right there. Since it's all grouped together, it all warps together as one whole unit. I've got all different types of warp. Arc, shell, bulge, fish, wave, blend, spindle, fold, mutilate, whip, slap, rub, shake, moisturize, you name it, all of it. There it is. You can set all those attributes, there it is. And I'm gonna use my up and down arrow tool instead of using my mouse here, I can just use my up or down arrows to get that right in there. Fantastic. Now I need to put my type on a path right here, so what I need to do is I need to draw another circle here, and it doesn't matter what color or fill or shape because the second I put my type on a path cursor on here, all that goes away. So I could stop and say, okay, fill with none. Don't have to. Take my type tool, type on a path, I'm gonna click where I want to. Select all my type here, get the tracking back to where it should be right there, reduce the size of my type, put my cursor up in my type menu based on what I've learned. I can scroll through all of this. Set the size of my type, and get that where I need it to go. I don't want it completely black, so I can go in and I can create a new color swatch from here, and I'm gonna go in, I don't want it to be totally black, so I'm gonna go in and create a gray here, maybe like 75%. So with that, I can then take my text and make it so it's not completely black. And then I need more little donuts here, and those donuts are nothing more than a circle that has a color inside of it, and actually no color inside of it, click on that, no fill. I'm gonna put a stroke around there of the color, bump up the stroke, there's my donut. Zoom in, hold down my shift key, and I can scale that down, can line that up using my smart guides, and then I can option or alt click and drag, that allows me to create those shapes, duplicates of them. Put them in there, and there's my logo. Not exactly like the other one, but that's how you put it all together.

Class Description


The Adobe® Creative Cloud is a robust set of tools that can answer any number of design needs. It can, however, seem confusing to the new user in terms of when to use what program for which project. Jason Hoppe, an Adobe® Certified Expert and trusted CreativeLive instructor, is ready to clarify the process and help you dive into each of the Creative Cloud design tools.

He will teach you how to integrate Adobe® Photoshop®, Illustrator® and InDesign® into a more streamlined and easy to follow workflow, as well as:

  • When and why to use Photoshop®, Illustrator®, and InDesign® 
  • How to create shapes and lines in Illustrator®
  • Manipulating images and basic color correction in Photoshop®
  • Build multiple pages and layouts in Indesign®
The class also comes with 13 in-depth Quick Reference Guide Bonus Materials and downloadable assets so you can follow right along with Jason step-by-step.

Learn how Adobe® Creative Cloud can empower your design sensibility, work more efficiently, and save you time. 

Don't have Adobe® Creative Cloud yet? Get it now and save 20% so you can follow along with the course!


Software Used: Adobe Photoshop CC 2015.1.2, Adobe Illustrator CC 2015.2, Adobe InDesign CC 2015.2