Create the Logo & Branding
Lesson 19 from: FAST CLASS: How to Start a Photography BusinessPye Jirsa
Create the Logo & Branding
Lesson 19 from: FAST CLASS: How to Start a Photography BusinessPye Jirsa
Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Create the Logo & Branding
This is what a logo should do. It has to fit our message and that's why that had to be defined prior. Needs to appeal to our target client personas. Which is why that needed to be identified prior. It needs to be simple, timeless. Scalable is a big one that a lot of us don't even think about. I know it's really popular right now to get your name in the form of a signature. And slap it on your images. It even looks great. The problem is it does fit any of these criteria. Like scalable. You can't recognize it when it's small, it's tough to read even when it's large. It's not unique and identifiable because everybody's got that signature. It's popular now, everyone's got a signature. How do you identify one signature from another without actually reading the two? Right? Ideally it contains some sort of a symbol, element, vector. Some sort of a graphic that is identifiable. That piece is something you can use as an accent throughout all of your materials. Throughout your books, your brandi...
ng, your messaging, your website. This is what I want you guys to do. It's worth your time, and a little bit or your capital. I'm gonna put you guys right into this slot. If you DIY it, you better be a designer. I'm gonna show you the sucky logo that we created at first. If you DIY it it needs a lot of time, a lot patience, and good design skills to get to some place that's great. Don't go there. If you design source it, this is like sites like DesignCrowd. Where you spend 250 bucks, 500 bucks, and 30 designers submit different designs, hoping that they win the money. Okay? You generally get a lot of, I mean just think about it. If you're a photographer, and someone was like, "I got 500 bucks, do this. "Bid on my project." Most of you wouldn't spend your time there. Because you're good. That's really the plain, simple truth. Your time is better spent elsewhere. And same thing with designers. Unless you're spending a lot of money on those sites you're not gonna get good designers doing it. So it can be very hit-or-miss. And a custom design, it's expensive. Two, three, four, $5,000 to get a logo and branding package is very common. Up to $10,000 to get a logo and branding package. And you still might not be happy with it. So what I'm gonna say is if you go to creativemarket.com, search logo templates. You'll find for 30 bucks, a whole host of different templates that have different branding assets. And I know what you're gonna think. You're gonna go, "I don't want a brand or logo "that's gonna look like anybody else's." You're not. 'Cause they come with tons of different assets inside of these, okay? Now the probability of another photographer picking the exact same template set and then choosing the exact same logo with a similar name is very, very, rare. That's not gonna happen. So you can get a professionally designed logo by simply getting a template, selecting it out, choosing a nice typeface. Putting a little bit of your own sweat, labor. Sweat equity into it. And get to a really great professional result without spending a lot of money.
Class Materials
Bonus Materials with Purchase