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Grow Your Business with YouTube

Lesson 17 of 25

How to Talk about Yourself

Tara Swiger

Grow Your Business with YouTube

Tara Swiger

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Lesson Info

17. How to Talk about Yourself

Lesson Info

How to Talk about Yourself

Okay, so now that you know how to be findable and now you have all of these strangers finding you you might think, Okay fine I gotta do a video, I know what I'm gonna talk about but I hate talking about myself. And YouTube, if you just saw all of those thumbnails that was like my face, right? Like if you especially do a talking head or an interview it is a lot of you. Just like you front and center and if you are introverted like I am or maybe you're just like we're still working on that confidence thing, it just doesn't appeal to you to talk a lot about yourself the good news is that you don't have to. And actually, you shouldn't. So it's really really really not about you. Your YouTube channel, your videos, if you are doing this to support a business it is not about you and what you're into and what you want to talk about it is about your customer, your client, your listener. It's who you're serving. And we've talked earlier about who that ideal buyer is but I just want to stress tha...

t as we get more into content and how you're gonna introduce yourself, you're gonna talk about yourself a little but all of this is gonna be in relation to who you're serving. So all of it is gonna be for that ideal buyer and that ideal viewer and your absolute best content is gonna be for your viewer. So, you wanna think about how you can serve them. What you can do that will serve them and speak to them and educate them and inform them in what their questions are related to your product and service. So you're kinda gonna mash together the things you wanna talk about and the things that they have questions about and wanna hear about. And just so you know, this isn't to minimize your voice or your perspective at all 'cause we started the day talking about that you want to be your imperfect self and you're gonna build relationships and loyalty by being yourself, that's still all true, but through the prism of what's gonna help them. So your viewer wants to hear and see your life and your perspective, that's what they're interested in but it is not just about what you wanna talk about especially if you wanna make sales. So when we talked about the vlog that's not just here is my day, it's also here is my day in relation to the business or here is my day in relation to what you're most interested in, right? So if she's interested in the idea of how you package all your orders or she's interested in the idea we talked about she might be interested in her health or her wellness, or her kid's wellness then you're gonna talk about your life through that prism. So even when it's about you in your vlog or in your interviews you wanna make sure that you're always turning it to be about them. I wanted to give you an example of the difference between the two things because it can be hard for people to understand, okay so I'm supposed to make it about them but I'm supposed to be myself but I'm supposed to talk about what I'm doing but how to I actually make it about them? And one way to think about this is what is gonna serve my viewer best? So, one of my examples is a little over a year ago I did an episode about anxiety and depression in the creative community because that's something that many of my students when we're talking through why they haven't done what they wanted to do with their marketing goals or their blogging or their email list, they'll say, I was wiped out with depression or chronic pain and fibromyalgia is another one that a lot of my people are struggling with and that's why they got into their creative business but then it slows them down. So in that episode, I talked about my experience but I waited months between having some major experiences and talking about it until I could make it useful. When I was going through it I could not make it useful, right? I mean I was a mess so once I got through it and found resources and book and tools then I did an episode, like let's get real about this. Me talking about this opens a door for others to talk about it and I knew that by sharing my own story it would serve them in that it would give them permission to go through what they're going through and then I also gave resources and tools and books and all kinds of things that they could use. So you see, it was my own story, my own voice, my own experience but waited 'till I could translate it into something useful and knowing that in a lot of instances when you share your story or your perspective you're also just gonna give permission to do the same and one of the ways you might be serving them is making them feel not so alone or making them feel like they're not total weirdos or making them feel like it's okay to be how they are. And this is true whether you're doing a vlog or talking head, or even if you're featuring your customers and they share their stories, those customer stories will give permission to your other customers to be having whatever struggles they're having. And if those struggles are part of why they end up buying your product or service like that's how it all makes sense and comes together. In my case because I serve the creative community and I help them with marketing and profitability and a lot of that is about mindset, and a lot of it is just like, also your health, your mental health and your physical health we have to talk about those aspects as well and that also gets into the how personal should I be questions. The answer is, does it serve your people? So like that was a super personal thing for me to talk about but I talked about it in the realm of how it could be helpful to the people that I work with. So, some examples of how you can take your own topics and serve your customers and your viewers is, when you're talking about your product, how do you best use it? How do people wash it? How do they clean it? How do they make use of it? If it's your service, how can they get the most out of your service? What do they do ahead of time to get ready to get the most out of it? Alright, so if somebody's gonna come to your class or they're gonna buy your service what should they do ahead of time to be ready for it? So one of my friends who is a fitness professional, they actually have a 30 day, like just get started with fitness e-course that's the very very basics 'cause sometimes people don't hire a personal trainer until they feel like they know how to do a squat or something. So the e-course just walks them through the very basics so then they feel like they can hire that personal trainer. So, you can serve when you talk about your product by talking about how to best use it. If you're talking about your day, then you can share tips that you use, right? So like some of my vlogs I will talk about like, I will review a restaurant I went to or a store I really liked or books that I'm reading or the tools that I'm using in my business because my audience is also business owners so when you are sharing your day you can share specific tips or reviews that your audience can use. And then also if you're sharing your story, something about your life and your story, your people just wanna know what your life is like. If you're a full time entrepreneur especially, people are super curious about that so the way that you can be serving them by sharing something or sharing your day is honestly just to answer their curiosity. Like, that's a form of service 'cause we all want to see what other people are living like and that's what your videos can do.

Class Description

In Grow Your Business with YouTube you'll learn how video can take your business to a new level! You’ll learn how to find time to make videos that are fun, easy, and effective at selling your products. We will focus on generating content ideas, and you'll learn how to use those videos to find brand-new customers (and keep your current customers coming back). You'll walk away from this class with a customized plan for making videos that will grow your business and increase sales.

Use YouTube to:

  • Build trust with your audience
  • Regularly talk about your business and products in a friendly "behind the scenes way"
  • Demonstrate your subject matter knowledge

We Will cover:

  • How to replicate your customer experience online (mood, brand, attitude)
  • Building community by being yourself
  • How video fits in your brand and business
  • Planning content (lots of idea generation) Including short samples!
  • How to be yourself and comfortable on camera

Class Materials

Bonus Materials with Purchase

YouTube for Business Workbook

Bonus Materials with RSVP

YouTube Resource Guide

Ratings and Reviews

Student Work

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Linda E

Tara Swiger was amazing! Clear, concise and so informative. I loved this course! I am so inspired to get going with my You Tube videos and feel confident with her plan of actions. Thank you Creative Live.

Jennie Powell

Tara made so many excellent points and has made me have a long list of actionable points to help to grow my YouTube presence! She has such a clarity of expression and a friendly manner that I find very easy to learn from.

Lori Rochino

Great video, lots of notes were taken as I got a lot of takeaways to use for my new Youtube channel. Thanks, Tara for a great class!