How to Make a Living Selling What You Make


"The Course is RICH in content and full of VALUE. I strongly believe this course is BETTER than 99% of the course out there." - Tajul Ghani (CreativeLive Student)

It's common for a crafter to get inspired and pour time and money into launching a creative business idea that they “just know” will be a hit only to discover that there isn’t much of a market for the business they envisioned. But it doesn’t have to be that way – there are specific actions you can take to ensure even the most creative endeavor makes money right away and doesn’t flop.

How to Make a Living Selling What You Make is your complete guide to building a thriving handmade business. Megan Auman is a maker and educator who has built a multi-faceted business around her passion for great design. Her jewelry line is sold in stores across the US and in this bootcamp she’ll teach you the recipe to her success. You'll learn how to:

  • Generate revenue from the beginning while balancing longer term growth 
  • Find the best and worst revenue streams for your products 
  • Set targets, create profitable pricing, and evaluate market demand 
  • Deepen your product line and build your brand 
  • Grow your email list and use social media for long-term growth 
  • Develop production strategies as you start creating more product 
This course includes a comprehensive workbook with exercises and activities designed to propel you through the lessons and position your business for sustainable success.

Megan will help you develop your business idea so you don’t waste time and money on projects that don’t pencil. She’ll also share insights on what to do once your business is up and running. She’ll coach you through best practices for hiring, outsourcing, and planning for the long haul. You’ll walk away confident that you can develop and stick with a business plan that won’t have you tied to a day job or pouring money into a project that doesn’t pay. How to Make a Living Selling What You Make will set you up to earn a serious income by doing what you love.


Class Introduction
Define Your Big Goals: What Gets You Out of Bed?
Finding YOUR Ideal Number
How Much Should You Pay Yourself an Hour?
Who is the Ideal Customer for Your Products?
What is Your Customer Willing to Pay?
Pricing Your Products for Profit
Where Does Your Brand Need Work?
What Are The Strengths and Weaknesses of Your Products?
What Makes You a Great Business Owner?
What Should Your Product Be Now?
Bonuses w/ Purchase
Bonus w/ Purchase: Your MAL # (ideal #) in Detail
Bonus with Purchase: Testing Customer Profiles using Facebook ads
Live Check In
Shift Your Money Mindset
How To Finance Your Business
Are You Ready to Crowdfund?
Analyze Business Opportunities
Test the Market by Entering with a BANG
Plan Your First Big Sales Event
Market and Promote Your Event: How to Build Buzz
Make Your Event a Success
Analyze and Move Forward
Bonus with Purchase: Calculating ROI
Evolve Your Product Line
Create a Production Strategy
Plan for Growth and Future Revenue Streams
Your Big Business Vision
Draft Your Daily and Monthly Action Plan
Keep the Momentum Going
Live Check-in - Finale
Bonus with Purchase: Adjusting your MAL # with employees and contractors
Free Bonus: Student Interviews - Catherine Utschig
Free Bonus: Student Interviews - Christine Herrin
Free Bonus: Student Interviews - Holly Tanner Straus
Free Bonus: Student Interviews - Joy Jenkins
Free Bonus: Student Interviews - Leah Drapkin
Free Bonus: Student Interviews - Lisa Jones
Free Bonus: Student Interviews - Monica Jacquay
Free Bonus: Student Interviews - Richelle


  • Love the shorter and longer format to this class. It keeps me interested and I don't have to schedule a whole day at once, during the free play. Well worth the money if you pay for the class too. Megan is amazing! She really knows business, marketing and has strategies which apply to all kinds of businesses. The work book is 150 pages long and breaks everything down into small bits and teaches you to really think about all aspects of your business. Where you were, are now and best of all where you want to be and how to get there. Highly recommend any of her classes. Thank you so much Megan and Creative Live for bringing us such wonderful content!
  • This course was totally awesome!!! I cannot express enough how fantastic Megan Auman is, what a great teacher she is, and am so thankful she offered it for FREE!!! Wow!!! It was exactly where I was at, stuck and frustrated. Exactly what I needed to begin to get my business off the ground. I am currently implementing all I have learned from her. Rebranding my self, rebuilding my website, new product shots, model shots, list building, etc., etc. I am still connected with the Facebook group, and that is awesome we have that connection to continue helping each other out and using each other as a sounding board. I plan on purchasing the course as soon as I can. I HIGHLY, HIGHLY recommend this course to anyone who is struggling to get their business off the ground and going!!!
  • Thank you Megan for this opportunity. I really liked the first classes. You indicated interesting directions to think about. Even though life verifies the rest it is still worth to become smarter. Great Work! Best regards from Poland. Ewa