Lessons
Welcome to the Course
01:30 2Meet Your Instructor
01:10 3Collect Design Inspiration
02:01 4Shopify Theme Store Tour
04:55 5The 3 Step Framework to Design Your Store
08:34 6The 4 Pillars of ECommerce Design
10:28 7Top Stores and Why They Work
04:59 8Why Branding Matters
03:14How To Create Your Brand Architecture
06:00 103 Elements of a Brand Defining Mood Board
04:48 114 Pillars of a Strong Brand Identity
09:05 12Create a Coming Soon Page
10:08 13How To Pick the Right Theme For Your Shopify Store
03:53 14How To Design Your Homepage
03:47 15How To Design Your Product Page
06:08 16How To Design Your Checkout
02:03 17Build Your Shopify Store
26:01 18Launch Your Shopify Store
01:37 19Tools To Customize Your Shopify Store
01:57Lesson Info
How To Design Your Product Page
you're product pages the closest your customer will get to interacting with your product. You've built an interest with your brand trust with your homepage and now it's time to close the gap to make that sale. So where do you begin with a well designed product page? I believe there are three key pillars to keep in mind when creating your product page, pillar one communicate value pillar to Communicate Trust and Pillar three communicate urgency In this lesson. I'll go into more detail on how to design your product page with these three pillars in mind. Also, I share some advanced chips and apps that you can use to grow as well. Let's start with the Pillar one, communicate value. So how do you help your customers feel like they're getting a deal or purchasing a high quality product? There are a few ways, of course. First you must share a strong product description paired with great product photography to give enough information to persuade that add to cart click. Another option is used p...
rice anchoring. This is a feature where you can show your original price and have it crossed out and then show the new and improved price. I'll show you how to do this in your Shopify dashboard in the implementation phase, you can also communicate value by offering a discount you want to ensure you're still earning enough margin to be profitable, of course, but you should experiment with different discounts on your product page to see what would trigger a purchase. Shipping can be expensive and it can be an incredibly challenging aspect for your business. In the world of two day shipping expectations, customers often expect a shipping deal. However, if you're a small business owner, you may not be able to do it. So how could you? One option is to encourage free shipping if they've purchased over a certain amount and for example, free shipping over $50 works really well. You can encourage customers to reach a certain amount of your product by offering bundles as well. So if you purchase three products that can go together really well, they can also get free shipping on top of that. You're copyrighting is also important to convey value in your product page. One way that ace copyrighting is to ensure you share the benefits by purchasing your product. This is important. So your customer can understand what they'll really be getting from purchasing your product and not just explain what the product actually is. Although your tone and brand is very important, I highly recommend you keep the copy for your call to actions and buttons. Very simple. Use words like by now or add to cart. A more advanced option is to demonstrate your product and video in your product page. Of course, if you want to go above and beyond your sales, demonstrate how the products works with a simple video. I'll share a link to an example in the resource below. No, let's discuss pillar to communicate trust. How do you help your customers trust the product that they see and it will arrive on time. The easiest way to communicate trust is with your product photography. Your buyers want to see what the product looks like and how it could be used if you're a beginner, I recommend having at least one photo for your products but make sure it's on the white background. It's even better if you have photographs of your products in different angles so try one from the front, the side as well as the back. After this course. I encourage you to check out Shopify Academies course on product photography and learn how you can take great product photos on a small budget. Another trust signal is to communicate your return or shipping policy. For example you can advertise a 30 day money back guarantee, 100 day trial or policy as well as your free shipping and return when you start making more sales with your business and your business grows. Here are a few ideas to include in your product page. To build further trust with your customers, you can share reviews from other customers, one of my favorite absent Jacopo and they'll share that link and the resources below. You can also share images from instagram that your customers have taken with your product. When your customers share products, they also become brand advocates. So definitely keep that in mind. You can reach out to a pr or media company for your business. Now allow you to share quotes and logos to build credibility on your product page. This could also work with your homepage as well. In the resource section below, I've include some links of my favorite companies and the exceptional product pages that they've included with their online store. Now, the 3rd pillar of a well designed product page is to communicate urgency. You know, the feeling when you discover a product on instagram and you're intrigued. You go to check it out on the website and you're interested in buying it, but suddenly you get a text message from a friend and you're instantly distracted. What would encourage your potential customer to remember that they need to buy now and not really put it off. Here are a few suggestions. If true, you can communicate that there's a limited run on a product. For example, you could say you only make 100 of the product at a time, so customers need to buy and buy now quickly if you're running a promotion or a discount, you can communicate when the sales end. If a potential customer sees the discount will disappear, there'll be more motivated to use it and purchase immediately. We've come to the end of the lesson and to recap. Here are the three pillars of well designed product pages, Pillar one, communicate value, pillar to communicate trust And Pillar three communicate urgency. I'll put this into practice in the implementation phase where I show you how to build a product page. Now head to the next lesson and you'll learn how to design your check out. Yeah.