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Class Introduction

Lesson 1 from: Lifestyle Newborn Photography - In the Home

Emily Lucarz

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Lesson Info

1. Class Introduction


Class Trailer

Class Introduction


What is Lifestyle Newborn Photography?


Why Are You a Photographer?


Why Shoot Lifestyle Photography?


Integrating Lifestyle Photography into Newborn Sessions


Strategies to Gain Lifestyle Clients


Utilizing Your Website to Book the Right Clients


Booking and Prepping Your Client in IRIS


Lesson Info

Class Introduction

This class is gonna be amazing, I cannot wait to teach you guys how to break out into this genre that is totally making a comeback. As you guys know, the market right now is completely, for lack of a better word, oversaturated, right, with newborn photographers. The posing industry has completely taken a boom. Everybody is posing, everybody's taking workshops on how to pose, everybody's perfecting the poses beautifully, but what's starting to make a comeback are all of these real moments, lifestyle photography, right? So we need to teach all of you how to go into a home, be completely prepared, the parents will be relaxed, you will be relaxed, you're gonna be able to tackle any troubleshooting problem you run into. We're gonna teach how to shoot in low light, how to shoot in light when there's too much light, and the biggest part of this whole class is we're gonna be able to teach you guys how to set yourself apart from every other person in your area in this industry. You know, it tak...

es a certain personality to head into a home and feel confident, so no matter what your personality is, we're gonna teach you how to really get that confidence and rock these lifestyle sessions, while setting yourself apart in the industry. It's gonna be awesome. We're gonna have a baby live here in the studio, so I'm gonna be teaching a live wrapping technique, as well as the crib shot. Also, you guys will see a shoot that I did a few days ago live, where we did a full newborn lifestyle session. And they had a two year old, so we all know how that goes, right? (audience agrees) And he was amazing. You know, most families do have a toddler who have a sibling, that's kind of the age genre, so we'll teach you how to deal with siblings. And they had a dog, because what's a lifestyle session without a dog? So we're excited, it's gonna be a great class. So, let's go ahead and start with the image that started it all for me. So as most of you guys know if you do follow me, I'm kind of addicted to newborn babies and puppies. This was the very first-- and we all need to show where we started, right? We didn't start here, we all started pretty much as parents with a camera. Our kids were really cute, we went and purchased a DSLR kit. My dad gave me my first DSLR when my firstborn arrived because he was clearly the cutest baby ever, and I started taking pictures, and my friends would say, "Hey, you're kinda good at this, can you take my kid's picture?" So it kind of grew that way, organically, just as most of us kind of grow, and this picture, in particular, this was my very first lifestyle newborn session. This was in 2010. I had owned my camera for about six months, so I'd only been shooting manual mode for about six months, and I knew that I was obsessed with connection. I'm a people person, and I just love images that show connection, so today we're gonna talk a lot about connection. These are the images that are gonna stand the test of time, not something that's forced, and that's why a lot of people now are starting to become drawn to this type of imagery. So, as you can tell, this puppy was about 12 years old, and he's since passed, obviously, and I still get emails from her all the time saying she passes by this image in her hallway and it's the most important image in her house. Her little baby down there is now, I guess, seven, but this is a very important-- We all started with something that moved us. This is kind of what were gonna talk about at the beginning of this class. Why lifestyle? What's the big deal with lifestyle photography? How do we get clients? How do we convince clients that newborn lifestyle photography is for them? They don't need to conform and be part of what everybody else is doing, they don't have to feel like they need to go to the studio to get posed shots. How do we book these clients? How do we prepare these clients? Planning the session, executing the session, and then troubleshooting. We're gonna go a lot into low light. I know a lot of you wanna know, "What if we have a house that doesn't belong on Pinterest?" Right? The majority of the homes that you see in my portfolio, people say, "Gosh, those houses are so bright and white and gorgeous." No, they're not. It's how I shoot them, it's about moving things and shooting correctly, and we're gonna teach you how to do that. And then we're gonna show you a live shoot as well. Okay? Here we go. How I got here. So, Tyler, we talked about my firstborn. Then I started taking pictures of everybody outside, at 12 o'clock, because why wouldn't you take pictures of somebody at 12 o'clock with the light up here, coming down, causing amazing raccoon shadows under your eyes, right? But we all did it. I did it, too. I learned how to do some newborn posing. Kristen Mackey, from Son Kissed Photography, amazing, she's one of my very best friends, she taught me how to pose. So I can rock a newborn, I can pose a baby, and I still pose babies. A beautifully posed baby is gorgeous, you can't replace that. But, for me, what makes my heart sing, what makes me happy is connection, and we're gonna get to that. So then I started finding connection inside of homes. This organically happened, this little girl, right here, that's her sibling. She was just talking to him, you know, and this happens in all of our homes. And so this means more to me, these type of images, than something forced on a bag. So, you wanna remember what it was like when you were young, okay? You're looking back at your images and you're glad that you see Rainbow Brite on the floor, or He-Man and She-Ra. We wanna remember where we were at that point in our life, okay? Then clients started requesting in-home shoots, once they started seeing me taking pictures of my kids, and so that's organically how I kind of came back to lifestyle. You know, I went away for awhile, and it's okay to do this. As a photographer, you really need to try everything. What I teach today is how I do things, and it's my heart, and it's how I see things. Everybody sees things differently, you feel things differently, and you need to come to that in order to shoot how you feel. So I just was shooting things that way, so that's how clients started booking me, was for that. So I kind of came back to that. I still have my 70-200mm lens, I still shoot gorgeous portraits with beautiful bokeh, wide open with flowers. Love those, you can't replace gorgeous portraits.

Class Materials

Bonus Materials


Bonus Materials with Purchase

Example Client Email
Newborn Questionnaire
Shot List

Ratings and Reviews


Oh my goodness!!! This was such a wonderful class. Not only is Emily a very gifted pro, she is the personable mentor that makes learning simple and the fun big sis you want to be around. She is a wealth of information and a total open book about it all. Being in her studio audience was so much fun, and the time flew by way too fast. I highly recommend this class not only to newbies trying to find their style and refine their technique, but also to seasoned pros looking to tweak their art with a creatively authentic perspective. As a newborn photographer with an established studio business model, I cannot wait to infuse what I have learned into my style and incorporate her business genius into my session and pricing structure. Thank you Emily Lucarz for sharing your creativity, knowledge and uplifting energy with us both in the class and behind the scenes! You are awesome!

Jessie Fultz

Buy this course! If you are at all interested offering lifestyle newborn sessions, whether you are a new photographer or you have been in business for years, buy it! It's 100% worth your time and money and you won't regret it. Emily is so fun and genuine which makes learning from her such a joy! Not only does this course go over troubleshooting different scenarios that are bound to happen during some sessions, but Emily also gives all sorts of other tips that you wouldn't even know you needed to know until she offers up the advice. It's fun to watch her interact with her clients to ensure that she is able to make beautiful pictures in such a natural setting. Thank you Emily and CreativeLive for coming together to make this course happen! I am beyond thrilled that I was able to watch these last two days and learn SO much!!

Hiba Alvi

Emily is amazing! I love how detailed she is and tells you how it is. It is nice she shares her personal journey and what she does - which is great! Love it and would highly recommend this course! I don't have a studio, and normally travel to clients home to do photoshoots - so all the tips here are more than helpful! I am so excited to do my upcoming photo session this weekend - can't wait to put these tips to use!

Student Work