Alright, outside light. Okay, so, more outside light. Recently I did this shoot outside. This is such a neat example because you know, we were under a tree and straight away I found dappled light and I don't like dappled light so see how dappled it was? But I just moved her around until the light was on her hair and not on her face. I shot it with no reflector and I absolutely love that image. So it was one of three images she chose for her folio box. The light's coming in her hair. We were just walking around the neighborhood looking for places to shoot. I found a house with a light blue powdered background. It looked beautiful. Okay, so just looking for light, always looking for light to the face. Exactly what we just did with Danielle. Image on the left is my two assistants, my makeup artist and my hairstylist are holding up a scrim. On the right image, she has the scrim over her head and on the bottom image she has no scrim. So see how in the bottom one, there's more light on her f...
ace, sorry more light on her hair and less light on her face. And in the top image, on the right hand side it's more even. So the scrim is definitely one of the best things that you could do. How would you hack the scrim outside if you didn't have the expensive scrim? I would suggest you could either create two broomsticks or two poles, dallying pipes and stretch out the fabric over the top. Or you know, hand make a light frame and do it yourself. But there's gotta be ways, think about ways that you can find a scrim. I bet you there's kites, there's ways that you can make a frame. If I had thought about it back then, I probably could've hacked something, gone this is my homemade scrim. Remember there's this point when you're in business where you can afford and budget for things where making something takes a lot more time than buying it and my time is precious. I always ask myself one question whenever I'm about to make anything. So often I'm making headpieces and beautiful dresses. That's fine, but I do ask myself one really important question whenever I'm making anything and the question is, could I have better spent my time marketing? Could I have better spent my time getting bums on seats? Because if my time is better spent marketing my business, then making a scrim all day instead of marketing might be a good way to hide and it might be a good way to say, "Look at my budget scrim." But if I wasted seven hours building something when I could've been out talking about my business and getting work, then it is not financially a better choice. Okay, so saving the $400, buying the scrim and then spending the seven hours marketing your business so you get bums on seats, would be more valuable to me and to you. So don't hide behind your hacks either. 'Cause sometimes what we create as hacks are really sidelines for going out and getting money into our business. Okay, and I watch that 'cause I call people out on that all the time. This was one of my favorite images this year 'cause I do not get to shoot outside. I photographed this girl in 2008 in Melbourne, Australia. She flew from Melbourne to LA, it's six years later. When I photographed her she was 16. She is now 22 and she was in LA doing an acting class and she told me at that she wanted to be an actress. She's followed me on Facebook all this time and wrote to me a year ago to say she was gonna be in LA and could she rebook another photoshoot. and it's so cool 'cause I'm still friends with her mom and her little brother on Facebook. So my clients return and I wanted to do something completely different so we walked around the streets in LA and just got natural light shots.