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Pinterest Marketing for Makers & Designers

Lesson 12 of 15

Optimizing Your Site for Pinterest

Megan Auman

Pinterest Marketing for Makers & Designers

Megan Auman

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Lesson Info

12. Optimizing Your Site for Pinterest

Lesson Info

Optimizing Your Site for Pinterest

Hello and welcome to pinterest marketing for designers and makers on creative live I'm meghan omine and in this bonus video, I'm going to show you howto optimize your website so that it's his pinterest friendly as possible. So part of your pinterest marketing strategy shouldn't just be the time that you've spent on pinterest you want to make sure that your website is optimized as much as possible to make it super easy for both your customers and yourself to share your content on pinterest now when I say website, this could be your website, your blogged your online shop, any online real estate you own it's really critical that you've optimized it to make it as pinterest friendly as possible. So when we're thinking about making your website, pinterest friendly, there are a few key things that you want to make sure you've done and we're going to go through each of these in detail. The first is that you want to make sure that you've linked to your pinterest profile. So if someone comes to ...

your website, you wanted to you very clear that you're using pinterest and that they should come and follow your brand. The second is to install a pin it button something that when you have her over an image or when you see an image it's really easy to just click, pin it and send that content back to pinterest don't you want to make sure that you've set up rich pins on your website rich pins are going to make it so much easier for people to spot your brand on pinterest and then the last two are really key for getting good descriptions and helping with pinterest search so we want to make sure that we're using seo friendly file names what this means is that you're saving the images that you're creating for pinterest with good descriptive names because pinterest actually reads those names to help find related images and finally we're going to use pinterest worthy description in your altar text so in the all text for your images because we put in great descriptions that's what's actually going to come up and you're going to get things there is so much better than I am gi underscore three two six one five four which is what we don't want to see under our images and pinterest so let's go ahead and break down each of these and see exactly how you should be optimizing your website for pinterest all right? So the first thing that you want to make sure that you're doing is you want to make sure that on every page in your website you have a button that tells people that they should follow you on pinterest now you could do this in a lot of different ways I'm a big fan of just a pretty simple you know social icon you know, symbol here, so I've got the pincher symbol here on my block and on my main website, and you can see I also have it here at the bottom of my online shop, so that's the bare bones minimum, you should absolutely have that. Now there are some great plug ins on pinterest that you can use to actually embed parts of your profile to show people images and you, khun certainly do those as well, but I want my sight to be a little less cluttered, so I'm just using these social icons and there are lots of options for plug ins if you're using an online shop like I am here with shopify, it's, just part of my theme that I can add that in there, but you want to make sure that you have those on your sights. The next thing is that you want to make sure that you've got pin it buttons installed on and again, depending on how your site is bill, this could be something that comes as a plug in, or it could be something that's part of your theme so you can see here on my block and actually anywhere on my sight when I mouse over an image, I get this little p icon here at the top, and I can actually click on that. And now it's going to go ahead and it's going teo automatically set this up to pin and that's really important, because it makes it so much easier for people who are browsing your website on a mobile device to pin because they might not have a pin it button installed in a bookmarks far if their browsing on a mobile device even also see if we go into my online shop here. I've got social share buttons down here, including a pin it button. So you want to make sure that on every page of your website it's really easy for people to just click and share images? All right? So that steps one, and to make sure that you have those no, we sure thatyou have a button so that people can find your pinterest profile from your website and make sure that it's really easy to share images. Now the next thing that you want to do is a little bit more complicated, but it's definitely worth it for optimizing your website for pinterest and that's setting up rich pins. So you may have seen rich pins on pinterest as you've been scrolling along. What a rich pin is is it's. A pin that's got a little bit extra information and you can see one happening right here. I've actually got a couple thes air rich pins from my shop. And so, depending on what device you're browsing on, it's going to show up a little bit different, but the idea is that you get a little bit of extra information. You get the fabric on from your website that's. This little icon here, which is actually my logo, you got it from the name of your sights. You see where it's coming from what's really great about rich pins is that then you see the title of either the object or the block post, whatever rich pin it is. And what that means is that even if someone changes the descriptions you can see here, the description is alice necklace long chain necklace. Now, if someone changed that, maybe they said, ooh, I want this, or I could try this or something like that they could change it to anything that could make it blank. People are still going to see that it's the alice necklace, because this piece of information here is actually built into the rich pin itself. So first you get that extra boost of people can't completely change your description, and you get that beautiful little bonus brand recognition coming from your fab akane but in addition to that you also get more information so on a product pin one someone clicks on the pin itself not only will they see the name, they're going to see whether it's in stock or not and they're going to see the price so they're going to know before they ever click through how much something is so it's really going to give them an idea of if the product is for them in addition to those kinds of rich pins you might also have rich pins installed for a blood post so if we scroll down here I know I've got one somewhere so we come down here to a block post you can see I also get this you know the fab akane from my sight and the title of the post and then again the description could be completely different. So now you're getting two different pieces of information and then when you scroll down you can see actually the beginning of the snip it off the actual post from my sight so now they get in they get a little bit of extra information plus what this tells someone is in fact there is more you should click through and that's really key for your pinterest strategy because it's not enough just to get content shared on pinterest we want people to click back to our site and a rich pin says hey there's more to this pin go ahead and click, and in fact, when you install rich pins it's really going to help boost your click throughs? Now, installing rich pins can get a little techie on bit's getting depend on what kind of site now good news if you're using shopify, they're actually set up toe automatically you's rich pins and actually, etc is set up for rich pins as well. If you're using, you know, if you have a wordpress in a block, if you're using big cartel, some of these air a little bit more complicated, so you're probably gonna want to check with your web developer, but to get rich pin set up, you're going to go teo developers up interest dot com slash ritz rich underscore pins underscore overview on and you'll actually find that length in your pinterest resource is worksheet that you've gotten, so you're going to go to this lincoln that's going to actually walk you through the steps, and then you'll need to validate your rich pin. So once you've got everything set up on your back end, you'll come in and and you'll validate again, this is something where, if you're not super techie, I would work with a web developer on I also want to say, just as a point of information. Sometimes it doesn't work the first time I think I had to validate my rich pins one or two times or maybe two or three times before it actually worked, so that doesn't come through the first time don't worry about that just try it again in a couple of days, all right? So now we're working our way towards optimizing our website. We've got those pin it, buttons added, we've got a rich pin set up and now the last two steps, or that we really want to make sure that our image titles and are all texts, our super optimized for pinterest, so to show you that I'm gonna come in here and work is if I was setting up a block post, I was putting some pinterest content together, and to do that, I'm going to go ahead and upload an image. Now, this is the first thing that you want to get in the habit of when you're creating content for pinterest is that you want to make sure that your image titles are super ceo friendly, meaning there descriptive. So if we look in here at thiss folder of content that I've created for pinterest, you don't see image for two for two everything starts with a fairly descriptive image title to begin with our opening dressy boho maxi skirt, so right there in my image title, I've got a bunch of keywords now obviously this is good for ceo but we're talking about painters stur but the thing is pinterest actually indexes thes file names too and they use it to find related content so if someone's in pinterest and they're looking for a dressy boho maxi skirt I've increased the odds that they're going to find it because I use that in my title so now I'm going to go ahead and choose this image and this is where the next step of the final step comes in is that we want to make sure that we are giving this a smart description so that when people pin it it's more than this little string of keywords so if I just left this title the way it is our opening dressy boho dash dash dash that's what's going to show up when someone goes to pin this image and I don't want that I want them to actually find something that's going to give us a little bit more information so I'm going to maybe change the titles you what to wear to an art opening and maybe I'll say like dressy boho edition and then on something like this I like to add a call to action click through for outfit details that white people know that if they click through on the image there's going to be something more to see I really would encourage people to come back to the site and then I could go ahead and insert this into my post. So now when this post goes live, if someone pins it, what you'll see is that that description that I added in actually auto populates in the pin window and this is really smart because it means that people are coming to your site and pinning, or even if you're pinning your own content, you don't have to retyped descriptions, and you don't have to count on people to change it. Now, I've got a really smart description that easily optimized for pinterest and you could do the same thing in your online shop, so if we come over here to my shop, if I shop, you can see I have the option to put in all text for my images, and so I can come in here and it's automatically blank, and I don't want that so I could say something like the audrey necklace, you know, little black necklace that goes with everything or whatever I want to put in here, and you can go ahead and do that so that one people are pinning from your sight that content auto populates so that's it. When it comes to optimizing your website, make sure you've got a link to your pinterest profile add those pin it buttons, apply for rich pins and get those set up. Use those seo friendly file names so that we're not getting things like I am gi underscore six to four, three, five. And then make sure that you're adding in better image titles and all text. So that great descriptions auto populate. When people pin, if you do all of those things, your website is going to be light years ahead of everyone else is and it's going to be super optimized and pinterest friendly.

Class Description

Pinterest® isn’t just a fun rabbit hole of inspiration; it’s also a powerful way for small business owners to share, sell, and market their goods.

Join Megan Auman for Pinterest Marketing for Makers & Designers and learn how you can use the image-driven social media platform as a marketing tool instead of a time suck.

In this course, you’ll learn a concrete, ready-to-implement three-step Pinterest marketing strategy. 

You’ll learn how to:

  • Grab the attention of the right kind of followers
  • Create Pinterest® content which guarantees re-pins and clicks
  • Convert Pinterest® followers into fans, customers, and buyers

This course will shatter what you think you know aboutPinterest® and equip you with a fun new way to sell your products.

Class Materials

bonus material with purchase

Pinterest® Marketing Resources



Ratings and Reviews

Student Work

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Megan is a gifted teacher and fantastic presenter. I have enjoyed several of her courses on Creative Live and as always, great content and great style in every lesson. I have learned so much more about Pinterest, strategic pinning and having a long term marketing plan. Since taking this course, I have implemented a content pinning strategy resulting in a huge increase in views + new customers to my Etsy shop. Thanks Megan!


SOOOooooo worth the purchase -- I am so amazed that one little one day class could help me so much. I'm just overwhelmed with information. Fortunately, she includes information and workbooks to help you step by step. My analytics show that 80% of referrals to my website are from Pinterest, thank goodness for this course to help me with all that new business!

Mirka Laine-Pietila

This was my first Creative Live course ever and I found it totally worth the price. Megan is very knowledgeable and professional, plus her way of speaking and telling is very pleasant, which I think, is also very important when following classes like this. I´m not on Pinterest yet, but her class gave me the encouragement to join and make the best of it. Thumbs up, absolutely!