Photo & Video > Business > The $250 Marketing Plan > How To Rent/find/buy Wardrobe For A Wedding Marketing Shoot

How to Rent/Find/Buy Wardrobe for a Wedding Marketing Shoot

 

The $250 Marketing Plan

 

Lesson Info

How to Rent/Find/Buy Wardrobe for a Wedding Marketing Shoot

Now what I want to do is before we actually get into the shoot, I want to cover a few logistics in regards to the things that I did. Teo, get what I wanted for the shoot and on that note, one thing that I'm often asked is how to rent to find or buy a wedding dress so let's talk through logistically what that looks like so when you are on a budget free is always best. So how does free work free works in a myriad of ways? If you or your wife has a wedding dress that you can, you can repurpose for a shoot that's great! If one of your friends has a wedding dress that she may be is willing to let you borrow for a shoot, that is great. If you have are working and looking out for models, maybe putting on social media, would anybody like a complimentary day after session in exchange for prince and I will be using them in the marketing campaign so people can actually bring their own dress with them. You saw me work that into one of my very first shoots and networks beneficially for me, was it e...

xactly the style that I wanted? No, maybe not, but didn't have to pay anything for it, no, and it worked within my budget. Now there are foreign few between but it's worth checking out. There are some bridal stores that have a cachet of dresses that have been damaged or used, or really out of it, really out of season, so what they'll do is they'll let him out is loners. And so it's, I encourage you to reach out to local bridal salons and say, I explain, I'm a photographer, I'm looking for images, I'm looking to produce a shoot I will in exchange give you the images from this if you have any dresses that you might be ableto loan me, no one talks to you a little bit about what this looks like from a free capacity and also what it looks like from a rental capacity. If you have a small budget that you khun dedicate to a shoot that I encourage you to be creative, I have seen white dresses at like t j maxx, marshalls, and I think to myself, oh, my gosh, forty dollars for this like I can add, like a borrow a belt from, like a bridal store and get, like a small veil. So thinking outside of the box has always been official now, if you're a guy and you really don't like kind of look through like racks of clothes and dresses at t j maxx I get it that's fine reach out to your female photographer friend's collaborate or your wife, spouse, girlfriend or a really good friend your roommate if you want something bad enough you'll get it so how though collaborating on a style the shoot with a friend I kind of I'm a little leery of putting too many chefs in the kitchen right? Because it's going to go in too many directions but it find a friend whose style and aesthetics match with yours if you're a gentleman parent with the female and say all handle expires e and maybe you could handle the dress and dividing out in concrete could actually be unofficial. I talked to you in the first segment how in one of my very first shoots I rented address from run through one way and on the third shoot I actually had the stylist had addressed that she owned in her closet and she wore it and these aren't wedding dresses but their white dresses that we can kind of look and make create to make it look and give the appearance as a wedding dress or wedding inspired now for this shoot that I'm about to show I borrowed a dress and it was a very beautiful dress it was stunning it except for the fact that it was also very expensive so they said jasmine if you could pay the cleaning fee and I said, absolutely, how much is the tv? They said one hundred twenty five dollars on a hope, okay, we could do that, so you'll know, like a large chunk of my two hundred fifty dollars, budget went to cleaning the dress, but I loved the dress, and I thought it photograph very well, so I made that personal decision, so talk to you about how to dress the groom. So up into this point, I think I've made it very clear that in short, a groom should wear something he owns, but before everyone's, just like, well, you make it sound so easy. Let's talk about the logistics, how it happened in past shoot now I don't rent a suit because it costs a lot of money to do so, and they don't ever look as good as one of guy has a suit that already fits him so them I ask requests that the male models will bring a suit in the case that they don't have one. My first question is, do you think you can borrow one from a sibling, a brother, a cousin or a friend? If they say no? I asked for their size and we're dimension. Because jd has this black suit that we have used in five styled shoots because the male models are about jd size, if they're a little bit bigger, I'm just like, suck it in and if they're a little bit smaller, belted up so I mean it's getting resourceful with what you have if then I've gone through all of those scenarios and these still is not working out, I think, can you just come and bring what you own? So, like, in the very first shoot, I had him wearing flax aah button up and it's high, so there are a lot of things that were a lot of ways to rethink how this is now a few reminders that I have learned over time that I encourage you to remind your up grooms, please don't wear white socks to the shoot. I can't tell you how many like high end could tor shoots I wanted to produce and then these wearing white socks or look like a nike swoosh oh no that's the quickest way to ruin the voters. I also asked him to have shoes that are appropriate if he does not have shoes. I asked him to borrow from a friend andi, usually that well, that that that's sufficed my preference is I don't like colored shirts, I usually request that they were white shirt I also dissuade them from wearing any sort of pattern tie unless it's a very small pattern I want to keep these photos as classic as possible because I don't necessarily know what type of dress will be working with also if they're wearing a suit I request that they were black grey or navy blue because again I don't know what the dressing alike look like, so I try to keep it as basic as possible and when it comes to marketing shoots the largest consumer of wedding photography are females so they're most females looked to other females they're not looking at the guy being like, well that's an ill fitting suit as long as it looks cohesive enough you're doing okay so how to find a makeup and hair artist first is to start with somebody you know, even if you've met them just in passing or at a networking event or even if you just connected online, the best way to have people buy into this ideology of shooting of trading of collaborating is knowing that they trust you and you will deliver what you say you're going to deliver. Um secondly there've been times that I reached out to a local beauty school when I could not find a makeup artist in my area and so what I did was I tried e mailing and calling and talking to the director and understandably I wasn't getting a response so I went down to the beauty school I introduced myself, and he said, I'm a photographer, I gave her my card and he said, I'm looking for makeup artist to collaborate, and in exchange, your students will get professional photos, and she was like, oh, great, okay, she connected with me with a few people now, these are new beginning makeup artists. I was a new beginning photographer do I think the makeup could have been better and somebody early shoots? Yes, but so could my photography. So there you go. But, hey, getting a student makeup artist is better than not having a makeup artist at all. Another way is to go out on social media to put out on social media that you're looking for a makeup artist, but also for you to do the work on the back. And I can't tell you how many times I've gone on instagram and look through hashtags oh see makeup artist, orange county megabucks, los angeles makeup artists and it's crazy how you just kind of connect and stylistically, if I'm doing a glam style wedding shoot, I want to make up artist who could reflect glam if I'm doing like the boho, it was very natural, so I want to find a makeup artist who has that reflective quality in her portfolio. His or her portfolio. And on that note, make sure that when you reach out to these people, you're not saying, would you be interested in? I'm working for free. You want to use your words to put value in what you do. Would you be willing to trade or collaborate? You'll get the high res images. Well, I'll make sure and linked to you via social media, so presenting yourself in a way that puts value on their work as well as your own.

Class Description

Putting together a marketing campaign can be a daunting task, but Jasmine Star will walk you through each step of the planning, shooting, and execution process.

In The $250 Marketing Plan, you’ll learn how to find models, barter services, and produce branded imagery – all on a budget.

If you're looking to refresh your portfolio and get people talking about your services, tune in for an in-depth look at how to create effective and powerful marketing.