All right. That was Sam Bolton from Outside Magazine, their marketing director. I was really excited about this call for the main reason that Sam deals with clients all the time. So just hearing what he's gotta say on his best practices, on how to reach out and pitch, was huge. And then if you add on top of that, the industry insight he's gathered and he's researched, then you have the perfect interview. So I really enjoyed my conversation with Sam. I'm gonna do a quick recap of our conversation so we can consider and even act on what he said. If we think it's the right fit. I think there's a lot of good advice in there. Mainly the fact that we have to essentially pitch our best ideas, which in its in its way is not a revolutionary idea. But sometimes we tend to settle for a more mellow idea that we think it's gonna work better but we can always fight for what we think is our best idea. As he explains the story of the guy who wanted to win this race in Mongolia, it was a bold idea and ...
he just went for it and guess what it worked. So let's remember to pitch our best ideas, and to follow through, and be resilient and persistent. That's seems to be a common thread between everybody I've heard from. It's, yes, you wanna be following up but you need to be useful and you don't wanna be annoying. You can add value with each follow up but still, you need to have a pipeline, a dial system that you can look at to know where you are with your leads and your client communications. I mean, Outside is pitching 15 kinds a week. Can you imagine? That's a lot of work. They have a team, right? But if you could just pitch three a week, imagine the outcome. Second biggest thing that Sam has shared is the fact that we have to do our homework. So yes, we reach out, we get people excited but we gotta come with some background stories. We gotta know what, who the brand is. what they're trying to tell, what they've done in the past. and who is this person? Personal connection. Who is this person we're talking to at the brand? Do a little bit of research. Just learn what they do on the weekends. I'm not talking about creeping on their life. It just, just learning some things to talk about about these people. What are they into? The third thing is to keep tabs on industry trends. Same. We don't do that enough. You know, we are busy editing photos and building websites. I totally get it but we can still dedicate even an hour a week, to read something that's gonna give us some ideas or tell us where things are going. Sam mentioned Skift. Global Rescue, which does insurance. See? That's crazy, but makes sense. The New York Times, the Washington Post, and any other travel publication he can get his hands on. So you got it from Sam, keep tabs on the industry trends. And then lastly is when you go and build your pitch have everything in it, make it easy to work with. You have your idea. Who you are. what you've done in the past, and your deliverables, and your budget. All high level, one document, ready to go. So I'm not asking that you build that at the beginning. I'm asking that you have a preliminary deck you can send with your first email. Here's my idea. It's in this deck, right? Then once you get them convinced and excited, then you can move to the next steps of breaking down the budget and then going deeper into the deliverables. You want more or less, but you need to have a high level document that explains what you're after. And an email is not gonna cut it. So that was the recap from Sam. Solid stuff. I can't wait to even start trying what the things he said myself. And, and I'm gonna see if the pitch I'm doing to this client about walking across Mount Sinai works or not, but I'm really excited about this. And I hope that you're excited for summer and the rest of the year, because there's a lot of stories to tell.
Perfect Timing They say things come at the right time and this workshop definitely did. Being a photographer is the greatest gift I could thank for, showing though my eye how I see existence is a blessing; but being successful from it is very tough! It has been a ride for me, and this workshop clarified so many things. The tools that are being shared are worth it all. Listening to these interviews made me feel not alone, hearing them speak about reinventing ourselves and trusting our creativity was inspirational. Specially the similarity of all about not giving up and staying authentic.
Thank you Alex, you created a master piece of knowledge.
What a wonderful resource! I really wanted to give Alex a HUGE thank you! This has been such a great resource as an aspiring Photographer. I feel way more confident and knowledgable about reaching out to clients. I still have some of my own homework to do but I feel like I am well equipped to tackle these challenges and to keep moving forward. Such a generous and honest resource. Can't thank you enough! And thanks to all who interviewed and shared their experiences.
Timely Generosity Many thanks to Alex and friends who made this workshop happen!
Very helpful, timely insights and reminders that building respectful relationships, trust, and community are values upon which to build personal, professional and cultural fulfillment and success.
The conversational details within the interviews are fantastic. And the common threads throughout make me hopeful. Thanks again to all!