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What's Going On

Lesson 2 from: The Photographer's Guide to Resiliency

Alex Strohl

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Lesson Info

2. What's Going On

The last few months have been incredibly challenging for everyone. Let's talk specifically about how it's affected freelance photographers.
Next Lesson: The Passion Test

Lesson Info

What's Going On

(gentle music) So here's what's going on. There is a pandemic. Yup, we know that. I'm no scientist, but I know what it's doing to the industry. So, you know, besides all the horror you can see on the news, you know, which is making, everybody is scared and, you know, sort of wonder what's gonna happen next. So all these thoughts that are going through our minds are also going through our client's minds, right? And you've probably already heard that marketing is the first expense to go. The first investment to go from brands is that if they're supposed to make 100 in a month, and they're only making 60, that 40 is gonna have to come from somewhere else, right? 'Cause they gotta keep the lights on as well just like we do. So marketing spend, typically, is the first thing to go. And again, a case in point, it has been proven, right? A lot of us, a lot of people I've talked to, big shots or, you know, people who are sort of starting out have seen their projects, their jobs either cancele...

d or postponed until, you know, a later date. So this is not ideal for a lot of us. But on the bright side, and I don't wanna jump yet into all the solutions, but on the bright side, I just wanna say that from what I've heard, these budgets are still here, right? Like, they just haven't disappeared. They've been sort of moved later down the pipeline, and they will be there. It's pretty Newtonian, right? For any sort of action, there's a counter action. For any effect, there's a counter effect. So right now, the result is that no job is going out or very little. So all this thing that's gonna back, all this backing up of the no jobs will result in a lot of jobs when things resume. So know at least that there's light at the end of the tunnel, and that's what I wanna leave you with in, you know, in this introduction. Overall, this all sounds like we're pretty stuck, right? People are not hiring us. We're not getting as many emails of people, you know, asking for quotes or telling us about projects, or we're reaching out and we're not hearing good things. You know, it's more like, thanks for reaching out. Right now, we're just focused on keeping the lights on or, you know, serving the customers we already have. We don't need more marketing now. We don't need to shoot anything because we're not dropping in new products. So these are all things that we've heard, I've heard. And it can, you know, after you hear it a few times, it becomes real, right? Like, and you think you're stuck. You think that it's not worth, you know, continuing or something like that. But I don't think we're that stuck, right? I think that this is a glorious time, and I'm gonna get into that in a bit. But I think this is a glorious time to sort of recalibrate and figure out what we're trying to do, you know, with more time in hindsight, to be much more effective and successful in our own ways, you know. When I say successful, I don't mean like magazine covers successful. I mean, successful within the parameters that we've laid out for us. So when we decide, well, you know what successful means to us, maybe successful just means that bought my house and I have this cool truck that I like and I provide for my family. This is a success. That's great. Like, nothing else is needed. As long as you have food on your table, it is great. So I just wanna reframe the, you know, sometimes we set up big expectations for ourselves and we end up being disappointed. So let's just be realistic with that. But right now the, you know, I know again that all things are pointing that, you know, towards the fact that things are on pause, which they definitely are. It doesn't mean that we need to be on pause because we can use this time to do big thinking. And this is probably what I'm most excited about from these times.

Ratings and Reviews

Anabella Borges

Perfect Timing They say things come at the right time and this workshop definitely did. Being a photographer is the greatest gift I could thank for, showing though my eye how I see existence is a blessing; but being successful from it is very tough! It has been a ride for me, and this workshop clarified so many things. The tools that are being shared are worth it all. Listening to these interviews made me feel not alone, hearing them speak about reinventing ourselves and trusting our creativity was inspirational. Specially the similarity of all about not giving up and staying authentic. Thank you Alex, you created a master piece of knowledge. Anabella.


What a wonderful resource! I really wanted to give Alex a HUGE thank you! This has been such a great resource as an aspiring Photographer. I feel way more confident and knowledgable about reaching out to clients. I still have some of my own homework to do but I feel like I am well equipped to tackle these challenges and to keep moving forward. Such a generous and honest resource. Can't thank you enough! And thanks to all who interviewed and shared their experiences.

Niklaus Morin

Timely Generosity Many thanks to Alex and friends who made this workshop happen! Very helpful, timely insights and reminders that building respectful relationships, trust, and community are values upon which to build personal, professional and cultural fulfillment and success. The conversational details within the interviews are fantastic. And the common threads throughout make me hopeful. Thanks again to all!

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