Writing Bios that Get Noticed

 

Lesson Info

Creating Your Bio-Thesaurus

So, creating your bio-thesaurus. So this is going to make you become a better writer in five minutes flat, I promise. So, the bio-thesaurus is really about just creating a document, it exists for your business. You'll use it for all your bios but you'll also use it for all the other copy and content that you use in your business, so this will not go away. And you can create this anywhere, by the way. It could be a journal; it could be a Word document; it could be, like whatever, I don't care. Like, wherever you want to put it, so that's up to you. Just a place you can collect all of these words and phrases. So, the first thing is collecting words that describe your brand. So this is just stuff that you use right now, right? Nothing too out of the realm; it's just whatever you are using right now. Then I want you to jot down phrases that describe the spirit of your business. So like, how does your business feel? Sometimes we don't always think about that, right? We don't always think ab...

out, like, what does our business feel like? That's a really important distinction and question to ask yourself, like, what's the experience that your clients are having when they come in? And it kind of goes back to what we were saying earlier, like, it often aligns with our personality, especially if we're coaches, or consultants, or creating the experience for our clients in some way, because then we're going to deliver that, like I'm going to be like the cheerleader, right? And like, super energize. But some folks might be like, the tough love that they need, like the hard tough love. And some folks might be the calming, soothing presence. And so, what does your business feel like? So that's a really fun thing to think about, and kind of think of phrases of, so if my business feels like a calming, soothing ocean breeze, then you might want to look at some travel websites to talk about like, ocean vacations, or island vacations, and you can jot down some fun phrases that way. Then I want you to rummage through your best writing. We often create so much content for our business and we never repurpose it, right? Like, we never reuse it; we're always creating from scratch and no wonder we have no time to do anything. So, always revisit things that you've written that worked really well for you. This could be that it was like a big hit with your clients, like people expressed they loved it, maybe it got a lot of likes or shares or comments or whatever the barometer is, right? And by the way, it doesn't always have to be a highly shared, big, viral thing; it could just be like some of your clients were like, "I loved that article," or "I love that ebook," or whatever it was that you put out there. So rummage through things that you know connected, and reuse that stuff. So like, jot down words and phrases from that. And then also, what things do you overhear clients saying. So, we talked about that earlier, collecting that information; that's all going to plug right into your bio-thesaurus, because you're going to need to plug that in there, like all these great little phrases and words and how they talk about their business and their struggles, or miracles. And so, you'll plug that in here, so you have lots of juice; this should give you a lot of stuff. And by the way, this is an ongoing document. So you'll create it once as you do your bios, and just see when you can swap out words and phrases. But you can also just keep adding to this, and every time you have a piece of copy or content to create for your business, you can whip out your bio-thesaurus and then after your first draft is done, you can just open up your thesaurus and then do a little word swap, right? You can just through it and say, "Is there anything here that I can plug in, "it sounds better?" It sounds more visual; it connects to my clients more.

For some people, writing a bio is excruciating. How do you sum up your life, your work, your entire being in one neat little paragraph? How do you figure out what to put in and what to leave out? And how do you share your accomplishments without sounding totally full of yourself?

Whether you need to write a brief bio, create an about page or just figure out the best way to introduce yourself at a conference, this class will make the process fun, not painful. Melissa Cassera, an experienced brand and marketing consultant for businesses large and small, will teach you how to use your bio to connect with your readers and convert them to customers and clients.

In this class, you’ll learn how to:

  • Use journalistic interview strategies to uncover your best work and worth.
  • Strike the right balance between professional and personable.
  • Understand your readers so you can connect with them.
  • Infuse personality into your bio.
  • Create a 30-second pitch for yourself and your business.
  • Write a compelling byline, 300-word story and about page.

 
 
 
 

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