Putting it All Together
So let's just put it all together quickly, and talk about next steps, so like I said, start with a 25-word intro and build. But if that doesn't work for you, then don't listen to me, just go do your own thing, I won't know, and I just want you to be happy. I just want you to feel pleasure. And I know sometimes these things feel scary right? Or a lot of times they do. So like, whatever feels fun, if you're like the about page is cool, like then, or I just want to write about my fun guilty pleasures. Fine, start with that, I don't care, whatever gets your pen on the paper, whatever gets your finger on the keys, like, do it. So, rough draft, like I said is always a rough draft. So don't stress, all these things we did up here today were rough drafts, right? They're all working documents, nothing is intended to be perfect. Like it's not gonna happen just standing up here. So these were all just rough draft examples, that now the folks that were the examples can use and move forward, right?
If they like 'em as is, then use 'em as is that's great too. But always know you can change it. Then add sizzle from your bio thesaurus. So like we said, we created that document so we can swap words, swap phrases. Make sure you're echoing back your client language. So we hit on that in one of the examples, just making sure you're not using a word that's gonna have the complete opposite effect of what you want to create as an experience for your client. And then also Bios are always evolving. We change as people, we are never the same person right? We change like literally minute by minute. It doesn't mean you have to change your bio every minute, that would be intense. Just know that it's an ever-evolving document. So you're never gonna have this place where you're like, this is perfect, and like, everything is amazing. No, it's always gonna be changing, so I like to update my bios at least once a year. Sometimes, more frequently, if there are things rapidly changing. And sometimes an update just means like one sentence. It might mean adding a credential in, swapping it out for something else that is, like this one's better, this is a better credential. Or adding in a couple fresh, fun, vivid words. Whatever that is, just put that on your calendar to do. And with that said, you guys have all the tools you need to create your awesome bios. So if you wanna come hang out with me, and keep me updated on how everything's going, you can come check me out on Instragram, I'm on Facebook, not that much, but you can check me out there and I'll respond to you. Or on Twitter, or my website as well, it's just my name, melissacassera.com.
For some people, writing a bio is excruciating. How do you sum up your life, your work, your entire being in one neat little paragraph? How do you figure out what to put in and what to leave out? And how do you share your accomplishments without sounding totally full of yourself?
Whether you need to write a brief bio, create an about page or just figure out the best way to introduce yourself at a conference, this class will make the process fun, not painful. Melissa Cassera, an experienced brand and marketing consultant for businesses large and small, will teach you how to use your bio to connect with your readers and convert them to customers and clients.
In this class, you’ll learn how to:
- Use journalistic interview strategies to uncover your best work and worth.
- Strike the right balance between professional and personable.
- Understand your readers so you can connect with them.
- Infuse personality into your bio.
- Create a 30-second pitch for yourself and your business.
- Write a compelling byline, 300-word story and about page.