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Indigo Tide Market & Highway 3 Business Updates

Lesson 38 from: Your Social Media Bootcamp

Jasmine Star

Indigo Tide Market & Highway 3 Business Updates

Lesson 38 from: Your Social Media Bootcamp

Jasmine Star

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Lesson Info

38. Indigo Tide Market & Highway 3 Business Updates

Next Lesson: Q&A


Class Trailer

Promise of This Class


Class Introduction


Identifying Your Dream Customer


How To Engage With Your Dream Customer


Assess Your Marketing and Engagement


How to Find the Gap in Your Market


How to Create Content Your Dream Customer Wants


How to Prepare for Your Social Media Branding Photoshoot


Lesson Info

Indigo Tide Market & Highway 3 Business Updates

First and foremost, I have nothing but the utmost love, and gratitude, and respect for these businesses putting their necks out on the line for tens of thousands of people presently and moving forward to learn from. So, clap it on up for them. (applause) Seriously, you guys, thank you, thank you. So, I am gonna be opening up the stage for questions if you have them for them 'cause I wanna make sure that they're open and you guys get the deets. I'm not trying up here to be like everything was so great all the time. Ask 'em questions that they have, but my questions, if we can get that mic, is I want to know, what are their plans for the next 30 days because they're doing this out on their own, and you are doing it out on your own. So, we'll start there, Highway3, Aaron and Trisha, what's your plans for the next 30 days? We actually have it pretty much planned out. So, we went basically with our categories and, we've been doing three to four posts a day. So, lots and lots of content to...

put out there, but we have organized it like we have certain products, like a sales product photo, and it's a beach towel and a beach. We're detailed, detailed, detailed day by day. We've also looked at holidays that are coming up for the next 30 days to implement, make sure we have Fourth of July pictures running from here to here with different products or just graphics or whatever. Pulling in ourselves, each of us separately as another category, and then even bringing in our families, like birthdays or if we have a birthday, we'll feature that child or whatever, collaborations, all of this goes into planning that 30 days, and then you kind of fill in here and there. I will say that it's not a hundred percent at this moment-- Is anybody here a hundred percent? I'm not a hundred percent. It's just, it's a work in progress that we are trying to get that system, well, you showed the whiteboard, and we literally had to take it old school and see it visually because it is so difficult to just mess with calender after calender online. So, we are, we've take it back to just bare bones and kind of just started over, and at first our followers were kind of shocked a little bit by, it was very different. So, we did find a very good middle ground, I feel. So, that's been good. So, I think now, we do know the direction that we're going with everything, where as, we were just flying. There was no direction before we did this. So, that's pretty much the gist. So, we hope that our plan continues obviously, and then email marketing, there's just all those things that we are planning to do in the next 30 days. I'm so proud of you guys. So, let's clap it on up. (applause) Thank you guys. We're gonna pass the mic over to Kaitlyn, and as we're passing the mic on over to Kaitlyn, I am not just a guide or a coach. I am also a consumer, and I am a very proud consumer of a Highway3 Polo pillow that I had customized that I didn't tell them that I wanted to buy and spend on my own because I wanted to experience what it was like to be a customer, and I am so proud that I got to buy from a company that I got to work with. So, job well done. So stinkin' proud of you guys. Thank you, thank you. Kaityln. Alright, so, from when I started my business to now, what I do for my business has kind of changed and as Jasmine says, the people will tell you what they want, and the people have kind of, the customers that have hired me have wanted a little bit of a different direction than what I was going, so that has changed. So, I have to fix a few things like marketing for that, and since that's changed, I have to fix my bio, and change that a little bit, not fix it. I just need to change it, and then in regards, I did make a PDF for a freebie, and I'm going to go in and make a new one and see if I can get more people on the email list, and just random to do things. Your social curator, I wanna do once a week, go through and do one of the PDFs 'cause I'm behind, and be like okay, let's implement this this week instead of doing it all in one day. I'm gonna give myself leeway to do it over 30 days. I love that. I love it. I wanna clap it up for Kaitlyn very, very, very much. (applause) One thing to note that's not on the outside is that Highway3 has tens of thousands of customers. They have so much customer data, they weren't leveraging an ancillary component to their social. So, they took a lot of time responsibility to clean up their lists. They started doing new opt-ins. They started strategizing ahead for holidays. They knew where their sales were gonna come, and they started working backwards from their sales of when they were gonna do their promotional content. They are changing from just running a business to owning a business, and their next big step is to empower their team to take their business to the next level, and to me, that is aspirational, that is goals, and they're doing the hard work to get it done, and Kaitlyn is saying, which I wanna make very clear in case anybody noticed, Kaitlyn started her business and this journey on social, and then she heard from her market and said, we like what you do, and we like who you are, but what we really need is this, and she has the humility, and the wherewithal, and chutzpah, and the brains to know, I am going to give them what they want to grow my business and then pivot along the way. Give 'em what they want, and sell 'em what they need. As a result of 30 days of her showing up every single day, she heard from consumers, she booked three clients, and now says, huh, I need to make small tweaks, heck yes.

Class Materials

Bonus Materials with Purchase

Styling Lay-Flats (1.0gb video file)
Shooting Personal Branding Portraits (1.2gb video file)
Product Styling and Photography (1.0gb video file)
Shooting Family Portraits (1.1gb video file)
End of Day One Thoughts (230mb video file)
Business Assessment (345mb video file)
Growth Numbers (168mb video file)
Shoot Checklist & Prop Ideas
How to Create Your Dream Customer Cheat Sheet

Ratings and Reviews


AMAZING!!! Jasmine Star is not only an inspiration but also a GREAT teacher! Her system works!! I have benefited so much from her previous courses and I am SO excited to implement what I have now learned in this course. Thank you Jasmine for all you do! Thank you for caring about the success of others. You empower others to overcome their fears and need for perfection. You also empower them to reach to the next level in their business. Thank you, Thank you!! -Nancy Pauline Photography-

a Creativelive Student

And incredible class, so meticulously worked out & prepared to make it as legit as any online class can ever be. The amount of work CL team & J* has put into making this workshop is mind blowing. The idea of picking 2 businesses, working on their social platforms for 30 days exactly on the lines of what she has taught here and then presenting the stellar outcomes as proof is just incredible. I guess there is rarely any tutorial out there on the web that has put up such efforts to walk the talk & show that it is doable. And the way J* has laid it out makes this doable by anyone! Jasmine isnt the nerdy type, she knows the rules of game & plays it with heart & wins it like a boss. Am a super fan of her for exactly this reason. However, max content is focused on Insta, and little focus on FB. Her energy is vivacious, you cant doze off while she is talking. She talks like Ferrari on nitro boosters, even when she is giving impromptu suggestions or replying questions on the fly. Thankyou so much CreativeLive for everything you do and Jasmine you da boss! Wrote a lot, but this class deserves. The 1st day's lessons alone are worth the class price. Highly highly recommended.

Corrina Paterno

That was so cool.. What a great learning tool and knowing you not alone in the world of " LETS DO IT " Thank you so much and yes I would totally recommend (balling on a budget right now but will get this a.s.a.p. when done) thank you J" your the best XOXO ONE GIRLS PARTY

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