We started this day, and I want to be very, very, very honest and straightforward. And you came here, and you had everything you needed to succeed. You walked in the doors and you had it. And you will walk out of the doors, and you will have it. I think what happened, as you stood out, on Terry, and you walked into the doors, with that ever-annoying doorbell that we all heard again and again and again, through the CreativeLive building, is that I think you came in and you were suspecting you were gonna get answers. Answers to some of your hot topic questions about social media, and business. But I can't help but think that in your search of answers, in the back of your mind could it possibly have been permission? Permission to be seen. Permission to try new things even if it doesn't make sense to other people. Permission to look at the rules and say, "What's your system, Jasmine? Great, I'm gonna do it my own way." I know that what we came in here for, possibly, was like a strategy. An...
d this is a thing I said again and again. But a strategy is nothing without action. I'm only asking you to take any action on behalf of your business. A messy action, a broken action, a dirty action, an uncertain action, a scared action, a doubtful action. I need you to take any action at all. Because I believe that the thing you had coming in, is the thing you will have walking out. You are in control of your actions. So now my question comes to you as we start turning this around, and as we start wrapping this up, is what action are you going to take to pursue your dreams? The biggest gift that you can give me, I'll get on my dang knees, and say can you just give me a list of things that you're gonna do when you get home? So that all of this wasn't a waste? I asked our business owners, can you just tell me? I'm tired. J.D. knows I am not a crier, and the only time I cry is when I get tired. So here I'm like on Bended Knee over here, Boyz II Men. Okay, I ask them, what are you gonna do in 30 days? Because we spent months putting this together. Dang it. Do you love yourself enough and do you love your business enough to take an action? So that all of this was worth something. Because I know that I don't stand up here on behalf of me, I stand up here on behalf of you, begging you to take the action. Because I shared everything that I know on social media. Like, legitimately everything I know. I show you what I know, I show you what I did, I held nothing back. And some people on the internet is like, dang that girl is crazy for sharing it all. Maybe, maybe I am crazy. But this is what I know from a statistical perspective, is that only two percent of the people who are watching are going to take action. Two percent of the people who are watching this are gonna say, it's worth it, I will do it. The thing I saw a lot on social media is that people were watching this while they were editing, cooking, sewing, making candles. And man, they were just inspired, they got some tidbits. They're like woohoo! But the system isn't based on tidbits. I need that to be very clear. Is that, the system is based on everything that I have spoken about for the past three days. And that is deciding what you love and then doing it, creating the content, figuring out who you're speaking to, creating a business, creating connection, battling doubt, producing more content, and then repeating this process every single week, every single month, every single year, when you may or not, you may or may not be getting results. That's what I'm asking you to do, and that ain't fun. I know that many people won't even start. They're feeling inspired, but just like likes and comments, inspiration doesn't pay your bills. Building a business does. So for the people who decide to be part of the two percent, I don't want you to quit. Cause only two percent of you will start. How many of you will finish? Now, I know that what happens is that there is wild temptation for us to look at other people, and look at other things, and immediately tell ourselves all the reasons why we won't do it. So all I'm asking you, in this moment, is to be the two percent that actually does the work, that's it. I am asking you to prove the statistics wrong. I am begging you, imploring you, to be consistent. I am asking you to show up on the good days, on the bad days, on the fantastic days, and on those really hard days. I am asking you to be seen. I am asking you to do the work. And I am asking you to do one wild thing, and that is to defy the odds. Because in this class I shared everything I know, and the crazy thing was we have come to realize it wasn't about social media. What was it about? Taking the vision that we have for the future, and then turning to ourselves and making it reality. It wasn't about the tools, it was about the belief. It wasn't about the platforms, it was about the confidence. It wasn't about the engagement, as much as it was engaging with your own fears and your own doubts. So the only thing that you really need to do, after all of this, is just to simply say to yourself, I'm done playing small, I'm ready to do the work. It's not enough to know everything there is about social media. Now the work has just begun. To say to others around you, hey I started this and I thought the idea I wanted to do was really crazy. And then you leave and say, the idea that I want to do is still really crazy and I'm gonna do it anyway. I'm gonna look at the odds stacked against me and say, we're good, we'll do it. So, for those of you guys who are here, CreativeLive, thank you. This would not be possible without the amazing team and producers. To the entire social curator community who showed up in the chatroom, who showed up in the DM's, who showed up and supported each other, the social creative team, thank you. To the studio audience, for dealing with the crazy, showing up, for letting me be mean to you in love. For J.D., I love you. And for people who are watching at home, for people who are watching at home, thank you guys so much for showing up. There's a lot of stuff going on. Okay, so, Alison says, "Three days of inspiration immersion and the chatroom has been so supportive." It's not about us, the 30 people in the room, it's totally not. "I have taken action by planning two weeks of planning social media and have a meeting with a brand photographer today." (audience cheers) Thank you. Any action, any action. Natalie, "Let's all be the two percent, LOL, LOL". Yes, let's all be the two percent so that we turn into the 92%. That's all I'm asking. Okay, and then, oh my god there's so many comments, I'm just gonna close it. I have nothing but love for you guys. Thank you for indulging this crazy and wild dream. Thank you for empowering me to stand in my purpose, thank you for being derivatives of L, thank you for looking at other people, thank you for making yourselves uncomfortable, thank you for making yourselves be seen, thank you for making yourselves be known, thank you for staying up at three o'clock in the morning, cause you say, I'm on fire right now, I can't go to bed. Thank you for all of that. Thank you.
Indigo Tide Market, thank you Highway Three. I have nothing but love for you guys, thank you guys.
Bonus Materials with Purchase
Styling Lay-Flats (1.0gb video file)
Shooting Personal Branding Portraits (1.2gb video file)
Product Styling and Photography (1.0gb video file)
Shooting Family Portraits (1.1gb video file)
End of Day One Thoughts (230mb video file)
Business Assessment (345mb video file)
Growth Numbers (168mb video file)
Shoot Checklist & Prop Ideas
How to Create Your Dream Customer Cheat Sheet