Q&A - 45 Minute Workflow
Now what I want to do is get into questions and answers anything lingering about the 45-minute work flow. Any hesitations, any anything coming up? Yes, let's pass the mic back there and then Kathy will get the online questions dialed in.
It's kind of about the 45-minute work flow. So you keep talking about Facebook and how it's the power of we should still be on Facebook.
If your dream customer is there, yes.
If my dream customer is on Facebook, some of these people, would we benefit from opening up our own Facebook group? Like, when do you know when to do it? For me, I'm modern homeschooler, should I open up mine? Or she's got a Girl Boss group, should she be opening up, like, having her own Facebook group?
Yes, and I love this question and there's a whole issue in Social Curator dedicated it because I mean, girl, I could spend the whole day. Facebook groups are stinkin' powerful. At the F8 Summit Mark Zuckerberg came out and said groups are where it's at right now. He didn't ...
say a dang thing about Pages, which is kinda like (groans). You really want Mark to say Facebook pages are gonna be the thing 'cause this is where I've been building. The thing with groups is that you get a much closer intimate relationship to the originator, to the visionary. But it walks a fine line, because when you start inviting other people in you then have a part time job as a group moderator and holy mother of god, the better the group is, the bigger it gets, the more time and money and effort you're putting into something that isn't monetized. And that's not to say you can't monetize it, right, 'cause you can have other products, you can have other things, but then you get into the logistics of moderation, who can sell. We have four moderators on the inside of our group and our group is nice and tight only for people who are paying members of Social Curator because it takes so much time and money. Like, it's a lot. But if you have systems and streamed ways, Evergreen products, consistent education, ways for people to invest. Then spending the time to bring in a moderator and make them part of your team and pay them to help navigate that, it kills. Facebook groups are so powerful. Now people say, but Jasmine, how can we create synergy between a Page and a group? Because the thing about groups is that people look at them as a little more commitment. Like, they show up. And now the algorithm is favoring groups as opposed to pages, but you have to be active in the group to actually see it and or request all notifications. So in the upper right hand corner of a Facebook group, you can request to see notifications. Very few people are doing that, so in order to actually see the post in the Facebook group you have to be active inside of the Facebook group. So, how do the page and the group become synergistic? So, for instance, if I had an open group, I do not have an open group, I've had open groups and I won't ever have it again. My personal thing. my personal thing. But lots of lessons learned. But what was really powerful was doing an Instagram, excuse me, doing a Facebook live on my page. And people are so much more open and vulnerable on the inside of groups because they feel like its so much more private. And that could be an illusion depending on the privacy settings of your group. But psychologically people think that it's a much smaller conversation. So you could go live on a Facebook page and say I am teaching homeschooling a Becca curriculum K through six, the good the bad and the ugly and why you should use it or not. And say I'm gonna continue this conversation on the inside of the group because I wanna hear more back from you. So now, you can tell people in the group, go watch the video on my page and let's continue the conversation here. So you're getting people to cross-pollinate, keeping the content separate. Now, having a Facebook group for let's just say, Highway Three. People say, well they do product how would that make sense? Their whole Facebook group would have to turn into tips and tricks for lifestyle moms. They could bring in other specialists from different disciplines and every time they do a product launch or have a new skew, they announce it in their group to a preexisting audience. Now the whole group cannot be about blankets and towels. No offense, but no one's joining a Facebook group just on blankets, right? They're going to be joining according to things that resonate with them. Women, it's motherhood, being the best gift-giving mom. So, do I think businesses would totally benefit? Yes. As long as it's not a constant sales pitch and as long as it's content driven and value driven. But to also build up the parameters as what is allowed and paying someone to come in and moderate it unless you have the time to moderate it yourself. But one word of caution, is the minute you give people accessibility to you is less likely for them to pay for the thing that they want. So we do monthly group coaching on the inside of Social Curator and you get that group coaching because you're a part of it, you don't get that group coaching on the outside. That major point of differentiation is how we've started putting distance between what people are paying for. The closer you get to the originator, in this case me, you come in and you pay a monthly fee for Social Curator. You get group coaching. You pay an elevated fee for a one-on-one coaching. That's gonna be a lot more. 'cause the closer you get to me in proximity, the more money it's gonna cost. Which, to be careful with groups, the minute they get closer to you and they can ask you questions and get direct answers you become the pipeline, you become the bottleneck. That's just my whole thing on it. They work, they kill. If you have time, do it. Build the systems, make an investment, so it positions you as an authority but people don't get too close to you as one-on-one coaching.
Okay, thanks so much.
Thank you. Claudia. Jasmine, do you have someone that helps you with social media? Do you recommend outsourcing? I recommend outsourcing anything that isn't your strong suit. I believe our greatest asset as business owners is to be self-aware of what is going on and what you are really good at. Because what you are really good at, you need to double or triple down on and what you are not good at, get rid of as quickly as possible. I do my own social media because I think it's a power play. I do lead acquisition because I think it's a power play. I do conversions because I think it's a power play. Anything else in my business I do not do. I do not do our finances. I do not do HR. I do not do payroll. I don't even do content management. I go to our content team and say this is what I wanna do! And I'm terrible at all of the deadlines and managing and all that other stuff. So I sit with our Social Curator business manager and was like this is what we're gonna do for the next three issues (enthusiastic noises) okay and then she goes in and she organizes everything and she follows up and says, "are you hitting this deadline?" "Did you get the interview? "Did you upload the video?" I basically need a work wife. She's my work wife. (claps) Let's go! What are you really good at? Do that and outsource the rest. Do I think as a personal preference word to the wise as small business owners who is the best representation of your business? I think it's you. Front-facing. I believe you will have a stronger closing rate because the minute they get access to you and they see that you're a real person it's gonna go up. But if you're like I hate it, I'm terrible, I Just don't show up. Okay, that's fair. That's fair. Don't outsource it without doing it first. And don't outsource it without having a very clear vision of what you want this person to do. Because the thing I see so often on the inside of Social Curator, people say, I hired someone to do my social media and they were terrible. What made them so terrible? They just didn't even get my voice. How much time did you sit with them and give out sample captions? How long did you sit with them and talk to them about your mission statement? How long did you sit with them to talk to them about your dream customer? How long did you sit with them about specific calls of action? How long did you sit with them and teach them how to engage and respond to DMs? Right now at the point of this filming, I knew, this goes back to the auto-responder question that we had. I want to manage expectations so I can exceed expectations and don't you think it's dang ironic if I'm teaching a class on direct messaging and responding and personal connection and then because I'm completely running on empty, not respond for three days. That's a disservice to my business. So I had to set up systems in my business to insulate me for me to pick and choose when I want to be on my DMs but then let people know in the DMs who's responding. So our creative director, Tammy, is asking people, if they tag me, Hi, it's Tammy, Jasmine's on creative live, can we share your photo? Because any of the social shout-outs I've shared I had to get permission. How can I do all the things? How can you do all the things? So what are we doing? We're preparing systems in advance to elevate us to be in our place of power. Will Tammy or Becca or Paige be responding in the future? Probably not because that's my place of power. But am I managing expectations for people who are reaching out to me now? Yes. But I sat down with them, I gave them templates, I explained exactly what I want them to say, I gave them links and where to guide people. I said you have the tools, I'm turning off. I'm being in my place of power. And that's exactly what I want for you guys as you build your businesses. Joy, how can I set up a group based around my service business when I'm not offering education? The groups I see are mostly about educating others when I'm not at that stage to do that. Are groups still for me right now or should I wait? There's so much about this business I don't know that I can't give a clear answer, but don't let the narrative of the story say that because I'm not an educator, I can't have a group. Some of the best groups are curated by other people who have connections. You have people, you have connections to people who are good educators and you're like I'd love to have you come into a group. And then all you are is like the Ed McMann on Star Search people love you for it. 'Cause you got good taste, you got connections and you can bring in the people who otherwise wouldn't be there. Don't tell yourself a story and make it true. 'Cause it's just a story. You can tell yourself a story of you might not be a great educator, but dang, I know how to pull good ones in. Just as powerful, if not more.
Bonus Materials with Purchase
Styling Lay-Flats (1.0gb video file)
Shooting Personal Branding Portraits (1.2gb video file)
Product Styling and Photography (1.0gb video file)
Shooting Family Portraits (1.1gb video file)
End of Day One Thoughts (230mb video file)
Business Assessment (345mb video file)
Growth Numbers (168mb video file)
Shoot Checklist & Prop Ideas
How to Create Your Dream Customer Cheat Sheet