Characteristics That Matter to You - Your First Assignment
howdy remarketing fans and welcome back now that you're beginning to get a really good sense of what characteristics are how characteristics and user behavior. User actions. Ultimately build your segments which pull from your all visitors pool of website traffic. I want you to take some time and write down on a piece of paper or whatever it is you like to write with 10-15 potential characteristics that you think would be valuable to your business characteristics. Could be attributes of a visitor, different actions pages a visitor viewed use all the different examples that we spoke about recently. Keep in mind don't think about. Is it possible to track something? I don't know if I can get this information. You might have some obscure metric that you want to track. Don't worry about that stuff for now. That's not the point. If it relates to how a visitor interacts with your website, looks at your products, looks at your services. Um, you could probably track it. If you think it's valuabl...
e, it might not be out of the box, It might not be google analytics out of the box. Trackable. But with certain customization, if you know what you're doing, you can basically track any type of data but think about what actions you feel will be valuable modifiers to that all visitors list. If I have a person who have used a specific page that's gonna be, that's gonna tell me something more than if I just lump him together or lump him or her together with the rest of my visitors. So I want you to start thinking about that right down your piece of paper because we're gonna use that list that you create in the upcoming chapters and build on this assignment. Uh, and then think about what that what that attribute, what that action, what that behavior tells you about that customer. What is he likely to do or what could what inferences or guesses could you make because the user took that behavior, whether that be a specific page, a number of times on site, time spent on the site, days since last visit, Days since last purchase, whatever it may be, but along those lines. So take some time to do that. Obviously listen, it's not school. You don't have to. I just think it would be helpful. Um, so, and we're gonna build on it in the coming chapters. Thanks a lot guys. And I'll see you very shortly in the next section.