Introduction to Building Retargting Ads Lists in Google Adwords
how did the marketing fans and welcome back as we've mentioned before. Building re marketing audiences in google Adwords as opposed to building them in google analytics primarily consists of U. R. L. Based re marketing audiences in the google analytics display builder. We had all these different attributes available to us like goals, events, page depth number, number of visits time on site, conversion path so on and so forth. But with adwords it really simplifies the process and it gives us the ability to create remarketing audiences based on you or else I'd imagine for most of you. Building remarketing audiences based on U. R. L. Is a really great place to start. If the google analytics audience builder is maybe overwhelming. You might not have been tracking data and google analytics for a while. You might have had the re marketing tag from Adwords on your website before you were tracking analytics and you might be just strapped for time and you want to throw together some simple rema...
rketing audiences. So Adwords the place is a great place to do that. Let's pull up a slide from one of our earlier lectures where we were initially building out and planning and developing our remarketing audiences. Some of the audiences here are not going to be able to be created inside google Adwords alone for example we have the people section plus two minutes time on site. Two minutes time on site is not something we're gonna be able to track. Um number of page views like we have down here. That's not something we're gonna be able to track either. But a lot of the positive remarketing audiences and the negative lists that we wanted to create here? We will be able to create inside google adwords for example, we could attract people who came to the education education section. We could track people who visited the ally to bar page. We can create negative lists. Having anybody who submitted a contact form would be excluded. So while we're not able to do everything that you might have wanted to do with your remarketing lists, you could do quite a bit inside google adwords. Let me give you a few different ideas for U. R. L. Based remarketing lists. These are just some basic recipes. They're not necessarily going to be the remarketing lists that you guys use, but it might give you a good place to start and you can come back and reference this slide when you're building your remarketing audiences inside google adwords, you could do something like all homepage. Visitors contact us page visitors. So anybody who came to the contact us page but did not fill out a contact form visitors of a certain service page who did not view another service page, That's a popular recipe. Same thing could apply for products, visitors of an e book case study, download page that didn't actually convert Visitors who added items to their cart. That's a very highly engaged audience. You might want to re market to those people to get them to come back. We might want to give them a 10% coupon. Keep keep in mind where is that person in the funnel? And what stage in the funnel do you want that visitor to be in after they interact with that? Re marketing. Ad visitors who began the checkout process, they might have not only added something to their card but they actually began to check out process but they're not complete the checkout process. Visitors who read a blog post who did not visit a contact page, you might have, people can come to your blog less engaged, you might want to spend less money on a remarketing audience like that. Visitors of a specific product category. Visitors visitors of a specific product but who did not add that item to their cart or add any item to their cart. So you would have anybody who did not reach the card? U. R. L. Page. Visitors who completed a check out. Visitors who submitted a contact form. Visitors who downloaded a free resource that actually not only did they come to the to the resource pages they actually downloaded. They hit that thank you page. U. R. L. Visitors who did not reach a contact page so you might want to have a marketing campaign focused on getting them to actually submit a contact form or give you a phone call. Visitors to any service or product pages as opposed to just the general informational or about us pages or the testimonial pages on your site. So as you can see these are just a few different popular ideas and you could really take this much further by using all these ideas in combination with one another. Keep in mind anything that you are well based is fair game for google averaging marketing audience. You can create combinations as you will see. Once we go into the Adwords dashboard in the next lecture, visitors of a page who also visited another page, visitors of a page who did not visit another page. You could combine complete audiences with other audiences to create positive and negative exclusion lists and we're going to walk through doing all that and setting that all up in the next lecture. But this is just to give you a basic overview to encourage you to use the google Adwords audience builder if you want to. It's a very quick, easy and effective way to set up some powerful and useful remarketing audiences right within the google Adwords dashboard using the google Adwords tag that you've put on your website and keep in mind as you I'm sure already know if you're tracking data with the google analytics tag, you're not going to be able to create these audiences inside Adwords unless the actual Adwords remarketing tag is also collecting data or is collecting data without the analytics tag. Remember those are two separate tags. They track data in two separate ways and that data is going to be available to you, whether it's in google analytics or google adwords, respectively. So I look forward to talking to you guys soon in the next lecture, where we actually go into Adwords and we start building out those remarketing audiences right then and there to talk to you guys soon.