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Art School Rehab: Finding Success Without Selling Out

Lesson 13 of 26

Student Examples: Identify Opportunities Based on Marketplace Reactions

 

Art School Rehab: Finding Success Without Selling Out

Lesson 13 of 26

Student Examples: Identify Opportunities Based on Marketplace Reactions

 

Lesson Info

Student Examples: Identify Opportunities Based on Marketplace Reactions

we're gonna do a hot seat to identify opportunities based on some marketplace reactions. Okay, so just remind us who you are. What? You know, Caitlyn Van Kira and I make women's hair accessories and jewellery for darling Marcel. Okay, so let's talk about what's been selling for you maybe start to dissect why, OK, eso Until this fall, I was only doing hair accessories, but, um, they get their pretty pricey. And I was just getting kind of frustrated that I felt like I needed to sell mawr and and also I just kind of bored. And so I decided thio thio add some jewelry. And so I started, um, you know, designing a bunch of jewelery things. And I just figured I just throw him all up the wall and see what stuck. Okay. And what are you finding from that experiment? Faro. Some of the things I made, um, we're like laser cut plastic and then thes thes cast drip ones. And I sell lots of the Castro one. Okay. And so have you done anything so far to evolve that line since you started it? Um, just in t...

he last couple weeks, I've been working on some, like some smaller pieces, like like a smaller pendant necklace and earrings and also a tie clip because men love them. But then they're terrified. But then I say, Well, we'll do you have a you know, someone you could buy them for And they say, Oh, well, I don't think it's my girlfriend's taste. Interesting. So do you see any other potential there Besides the tie clips? This is a perfect example of reacting to the marketplace. I mean, that's the only thing I've thought of so far. So what are other accessory type things that a man might wear? Well, I guess sometimes the wear like small bracelet or, I don't know, men don't wear a lot of accessories. Uh, couplings? What about like? And I was not throw this out here. A weird, drippy bow tie. Oh, like a like a fabric, but with drips, I think even out of like I think people doing wouldn't bow tie. Oh, yeah, I have. So wouldn't. But I think you could still do it out of plastic. Okay, It just like that. This is what? Because kind of this idea, right? So you think about like, what else might men dio on may be the obvious. Okay, cool, but doesn't really give you the space. Todo so. And if they're reacting to probably a lot of your necklaces. Yeah. Can you do it? Okay. And what is the color palette? Yeah. So, playing with ideas like that. Um, so that's one avenue. What else are people responding to? Um, let's see. Are there certain colors that seem to doing better? Yes. Well, it's weird when I when I like where this one And when photographs, people love the pink. But when they try them on my mostly so black e a lot of black or black with like, um, sparkles, I I've seen pictures of the blacklist. I understand that. And so, what other colors are you currently doing them in? Uh, let's see. Pink and blue and black. I have, um, also kind of a pastel peach color, but that's all so far. Okay, So one of the things that you that might want to think about is right, like the color draws people in. But most people are not as creative in their everyday style as we wish they were. Right. So what happens if you throw in another more. We're gonna call it conservative color. There's not nothing conservative about your work like fun and playful than that. But thinking about like, okay, they're buying a lot of the black because it feels a little bit safer. And it also feels like I'm guessing it feels like it might go with Maurin their wardrobe like they like the things How many things is this gonna go And so But I'm also guessing that they probably own a lot of black. So can you like a gray or white or something that feels like it's gonna go with a lot of pieces in your wardrobe and work on the black A on. And maybe it's also like the white with sparkles at the white was sparkles would be gorgeous. Yeah, that might work. I don't know. It might seem gross. You might think growth e No. Yeah. I could always try it and see how it works. So thinking about like what it is they're responding to and why they're making those decisions on the playing from there, and so and it doesn't mean I want to be really clear about this is it doesn't mean that you have to offer every color under the way just to see what right trying to on the same thing. Like if you're doing earrings. So like the black might sell really well. But anyone with dark hair you're saying that. And so what other colors can you add in there? And then So right now you're doing the necklaces and you have other necklaces and earrings or I have I have well of the drip ones. I have a couple variations, the different styles of drips like two large ones. And then I have, like, a smaller kind of one. But I don't have earrings yet, and so so I'm working on this. Yeah, I think that's you know, that is a good thing to think about one year in a certain product lines with jewelry. There's obvious extensions and and yes, there definitely one of those. And I'm assuming the work is very light weight. It is which lends itself really well to that. So the more of that kind of stuff you dio, the more you start to see those reactions as well. We actually have a question for you, Galen, about your work. So I think we're gonna pull that up on the screen and I can't see it. Um, who They want to know if you could bring back the money clip for men. Oh, that's a good idea. Um, actually, when I was looking for, you know, presence for, you know, some male members of my family that I saw money clips more and more often. Well, I was just shopping. So I wonder because I do spend a lot of time of the crash was talking to men about my about my Julia. And it's kind of strange because, you know, I would just expect them to kind of zoom by, right? Yes. I think that's perfect. I love whoever. Thank you. Great idea. And this is another thing to where these kind of conversations really help Is talking to people interacting and getting those ideas. And maybe you don't do all of them, but you might want to think about some of them. And things like that are perfect. Oh, yeah, definitely. It's like the things you don't think of just by yourself, right? Yeah, but really, you know, one of the things that I think is really important when you're doing things like craft shows is to take some time to reflect on those conversations. So I know. Look, at the end of the day across show, you're like, I want to go home in the car. Get out of here. I want to go home so bad, but taking a few minutes before you leave, pull up the notebook, pull out the schedule bug or even throughout the day, if there's time and just making some notes about those conversations so that when you're back in the studio, concerts like jog some ideas for you. Okay, Some. Thank you, Kalen. Is it on Lee? Can you only do one color at a time? Is that how it the pieces are produced? Yes. I mean, I don't I haven't tried, you know, pouring. You know, the resident with multiple colors and pouring into one mole. But, I mean, it seems that I probably it's something I could experiment with. Um, but I haven't tried it so far because it is one mold and import from the bucket. But that is a possibility. No rainbow. Yeah, yeah. I have to work really fast. I Theo. All right. Well, thank you. Does anyone else want to talk about marketplace reactions at all

Class Description

So you went to art school and still dream about sharing your creativity with the world – but making money has proven to be quite difficult. Craft expert Megan Auman is here to help. She'll help you shift your mindset and empower you with the necessary skills so you can make a living from selling your art – without feeling like you’re selling out. 

Megan is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more.

In this class, she will teach you: 
  • How to talk about your work in a way that makes customers care enough to buy it
  • Tips for turning your conceptual art into a sellable product 
  • How to shift your vocabulary from academic to accessible 
  • How to remain true to your original creative voice while creating something that is viable
Watch and learn from Megan, who has successfully helped hundreds of students turn their creative passion into a full-time business. 

Reviews

Usha
 

This class was so good - it's not just for people who went to art school, but anyone who has (or wants to have) a creative-based business. Megan's lessons break down the overwhelmingness of roadblocks and gives you tangible tools to get past them, shift your mindset, and shows you how to focus. There were so many elements to this class that were helpful, but overall I think if you feel like you're stuck, you overanalyze every decision, and feel like you want to move forward but don't know how, this class is for you. Thanks Megan, for helping me work on a plan to move me past my hurdles.

Kiki B
 

What a great class! Megan has helped me to really understand what my business goals are and how to achieve them, and has given me heaps of confidence to boot. This is going to be a great year for my creative business!

Kim S. Joy
 

I have owned this class for awhile and just decided to start it.... well I should have watched/taken this class years ago! I did not go to art school but follow that mindset. This was amazing. So much to learn and unlearn. The pricing and raising your prices what just what I needed. Thank you Megan for another wonderful class.