Sharing Your Video
The next step is sharing your video with the world! So we're ready to not only be found on YouTube, we're also ready to push this baby out to the whole world to see. Which you should, because you're proud of it, and the more people see your video in the first 24 to 48 hours, the higher your rankings are going to be. So distribution is vital. That's what we're gonna talk about. When I post a YouTube video, or when I make a video public on YouTube, first thing I do, so I make my videos public 6:45 a.m. every Tuesday. The first thing we do is: I have written out an email to my entire list that talks about why they need to watch the video, has some sort of personal experience related to it, and just explains why it's important to me. Send that to my email list right at 6:45. Soon as it goes public. I put it on Twitter. I put it on Instagram. I put it in my Instagram Stories. I put it on Snapchat. I post it to my Facebook page. I post it to my Facebook group. I post it on LinkedIn. And I po...
st it on my blog. That's a lot, right? (laughs) But most importantly, and the fastest way to gain attention, views, traction for your video in those first 24 to 48 hours is to go live. Not on YouTube. But to go live on Facebook or Instagram. Anywhere that you have an audience. So I really like to go live on my Facebook page. When I post a new video or make a new video public on Tuesdays on YouTube, I love going Live on my Facebook page to actually kind of have an after show with my audience. And I can say, hey guys! You have a chance to check out the video this morning. This is what it's about, this is what you're gonna learn. And I'm gonna give them a key takeaway from it as well, so if they haven't watched it yet, they'll go watch it. If they have, they give me feedback, which means more comments, which means more reach on the Facebook Live, which means even more eyeballs on my YouTube video. Did that make sense, 'cause it sounded like gibberish in my head, but (laughing) did it make sense? Okay, good. (laughing) Cool, so going live is really, really powerful. So this is what it looks like when I post a new video. So first, Instagram. Here's an example. So, you want to make it native to the platform, right? So, I don't wanna just post a really unfortunate or unflattering looking screenshot from YouTube on my Instagram profile. No one's really gonna pay attention to it. What I wanna do is have a nice photo that's somewhat relevant and that I can add a storytelling factor to, to promote the video. So in this case, 4,000 YouTube subscribers in seven days on an inactive channel? And then I explain the exact launch formula that I used with one of my clients to get that result. And then I say if you wanna see the whole thing, the link's in my bio, or you can search on YouTube for the title and the keyword and find my video. That's Instagram. Facebook page. I can post a thumbnail, which is one option and usually we do both. Usually we post my thumbnail to my video because as I'm sure we all have seen, organic reach on Facebook has gone down. That's okay. You can do two things. Post the thumbnail image, so at least you have that up there on the Facebook page and you can start generating engagement. You put the link to your YouTube video in your comments, not in the description, because it actually will harm you in getting the reach that you want. And then on Twitter, because it's become more of a visual platform, you wanna make sure you have an image or a video talking about the video as well. So we just put our thumbnail on Twitter too. So you're taking the things you already have, the things you've already built for your YouTube video, and you're just repurposing them. Pretty easy! And drawing more attention from your existing audience to drive that traffic of people who already know, like, and trust you, and support you to your YouTube videos, which is gonna give you likes, engagement, more comments, which is going to give you higher rankings. We seeing how this is all coming together? Yeah? Cool. Alright, so the Go Live Script: if you're gonna go Live on Facebook to talk about your new YouTube video, you wanna make sure that you do a couple things. So this is kind of my criteria for my Go Live Script. You wanna talk about what the video is about. Why should people watch it? What is the benefit to your audience? Give them, remember that outcome we had in your script for your YouTube video? Give them that outcome in your Live too. So you can say: In this video, I'm gonna show you exactly how to do headshot photography just like a professional photographer. Something like that. That's what you'll learn by the end of the video. That makes people wanna go watch it. One key takeaway. So maybe one of the steps or one of the tips that you share in your YouTube video, share that on your Facebook Live too. And you can say: One of the tips is ISO settings. But, if you wanna learn the rest of the five tips, I think it was? (laughing) You wanna learn the rest of the five tips plus a bonus tip, go watch the full video. Link is in the comments. Ask for comments if they watched it already and make it simple again. So you can say: If you watched this video, write "boss" in the comments below. If you watched this video, write "watched" in the comments below. And then ask them for their feedback and see if they'll give you a further comment. So social proof is one thing that you get out of asking for comments. The other thing that you get is more reach, right? Because the more comments you get on Facebook, the more reach you get, the engagement you get on Facebook, the more reach you get. So it's pretty simple. This is the basis of doing a Live on Facebook to promote your YouTube video. You don't need to over complicate it, and I think I really want you to understand that you have everything you need already to go live. You have your thumbnail. Graphic, done. You have your script, which you can take pieces of to go live and write your content for your other social platforms. You have everything you need. You just have to go and do this. And understand the value of doing this in the first 24 hours of making your video public. Because you're driving more traffic which tells Google and YouTube: Wow, that's a lot of views in the first 24 hours. This video is probably a really good piece of content. And the other thing is, I can guarantee you that other people in your niche aren't doing this step, so you have an immediate leg up.
We all know YouTube as the preeminent place for video online. But did you know that it’s also the second-most popular social site with 1.5 billion users and the second most popular search engine right after Google?
YouTube offers boundless opportunities for businesses looking to make their mark online, but many entrepreneurs and marketers don’t know how to create content that rises above the rest and parlay their video views into actual sales.
Touted as a “marketing master” by Entrepreneur.com, Sunny Lenarduzzi works with entrepreneurs, personal brands and corporations to create brand strategies using social media and video marketing. She’ll teach you the secrets to choosing topics that will attract viewers, writing scripts that increase retention, and turning viewers into leads and buyers.
In this class, you’ll learn how to:
- Choose the best topics based on search terms and keywords.
- Optimize your title, description and tags for search engines.
- Write a script using the H.O.T. formula to maximize retention.
- Film a video to make it easier to edit.
- Upload video to YouTube.
- Understand the YouTube algorithm.
- Promote and distribute your video through social media and email.
- Continue getting traffic to your videos for years to come.