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Build Your Holiday Marketing Plan

Lesson 9 of 18

Are You Ready for the Holidays?

Megan Auman

Build Your Holiday Marketing Plan

Megan Auman

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Lesson Info

9. Are You Ready for the Holidays?

Lesson Info

Are You Ready for the Holidays?

Are you ready for the holidays? This is the big question, a lot of panic looks, so I want you to determine what items you need to prep before the holidays and set concrete deadlines and remember, these are our key elements email capture product photography, a mobile response of website ceo for your brand name and then the wholesale line cheater online ordering system if that's part of your goal and truthfully, if you have a great web site, you can probably sort of even make it work without it. I have a lot of stores who just look att item names my website and I mean, you know, so you can maybe make that work, but if it's your focus, you want to come out with a slightly stronger presence, and so for those of you who purchased the class and have the workbook was, you can see here we're all working off of this great work book. You could actually go in here, but even if you're not, you can do this for yourself for each of those categories. So email capture come up with the tasks that you n...

eed to d'oh, and then I want you to set a deadline for them, and then I would like to leave a little check box so I can check them off when they're completed, so you know your email capture tasks depending where you are might be signed up for male chimp and then I'm going to do that by next week or create a sign up form that I can use to send from social media so that's going to be your homework at least part of your homework you have a lot of homework but part of your homework as it may be to go through all of these things and create your to do list chances are your product photography to do list is going to be the longest that's ok that's where you should put your energy but go ahead and make that list but for now I want everybody to share we'll start with our in studio audience and online you guys share what's one pre holiday marking task that you know you need to accomplish and hit hand it's gonna be one them to make you d'oh so keep that in mind as well so what's one pre holiday marking task so what? Something on your list I have to start like email and e mailing newsletters has to start after this week perfect so you don't even have a yearning that the system set up yet I know all right, so that's your tea that's perfect have a sign of I mean the newsletter fracture it's on each page and all yes, jurors will media perfect I definitely need to do the email because I had I have been collecting e mails shows for years but I've been just sending out e mails from my personal account without nailed him now no it's ridiculous moving on um the son of through social media being one product right now pangea sauce is so versatile that everybody on my list they want ideas of how to use it so that's what kind of be propagated you've got built in you you have an excellent product for content marketing there's so much you can do with that newsletter as well I have an account with mel chin I just need tio create the actual newsletter it's the campaign as they call it and figure out how to promote it in social media yeah making sure that your sign up is optimized people can find it great I need to set up email also mail lists on also lifestyle shots yeah that that really does make a difference in helping people kind of sea and helping your product stand out um email capture and uh the newsletter definitely a email sign up on the website and also as a link on the bottom of the blood posts. Yeah, now that you guys know that email drives twenty three percent of holiday sales, everyone knows it's got to be tops on their what about from our online audience? I'm just seeing an overwhelming people who are looking to dio email, email newsletters get and get like we talked about get them people how to drive people there specifically we have a couple of folks being tricia says I wantto add a sign at bar to the top that could be seen on mobile because hers is at the very bottom oh yes oh that's fantastic and another great solution but it's hello bar so hello bars a very inexpensive service that you can use to put an email sign up bar right across the top and you can change sort of one and where it appears so that's a good option to look at as well and sarah cooley is going to go out and check her ceo optimize keywords on pinterest yes, that is also really great and penders is a huge platform for search so the more you can win there as well I've been interestingly, you know google index's pinterest so if you're doing a good job on pinterest, people will actually will google you and find you in pin dress as well. So that's nice that they kind of all tied together. So if you can do a good job with key words on pinterest which I personally think it's easier, they can help you out on your google searches as well my question is I don't have a website yet and I use etc have been using for years is there any way to add a sign up to the fc environment that is the number one challenge with at sea yeah, because at sea is optimized to capture email addresses for etc and so that is why I really encourage people to build another website and have another presence outside of that see that you can send people tio so even if all you d'oh is by your business name domain and pointed at your male chimps sign up form that's better okay and then you can say because the male gym sign up form is some you know we're truncated like e dot whatever you know, some weird bit ly type link so if you can say go teo, you know whatever you're shorter your ellis and sign up for the email list that'll make things so much easier ok, I have one more getting whenever I had people like like my shop or like an item I've been sort of auto generating a thank you for liking my piece if you're interested I have a facebook page blah blah blah is it allowed to say there's no reason a cz far as I know there's a reason if you're sending them to all those other places seventy your email list ok first on dh and if you've been sending them to your facebook page and all those other things were actually going to talk about in a minute here how to get those people into your list

Class Description

Take advantage of seasonal excitement and market your products when people are buying! In Build Your Holiday Marketing Plan, Megan Auman will help you develop a reliable system for aligning yourself with the shopping seasons. 

Megan is an admired designer, maker, educator, and entrepreneur. In this class, she’ll show you how to build a marketing plan that feels authentic and energizing. You’ll learn how to: 

  • Create a step-by-step plan for holiday promotions and events 
  • Incorporate timely images and graphics into your marketing 
  • Set monthly, weekly, and daily action steps for a successful season 

You’ll find out how far out in advance you should communicate about your holiday promotions and develop a rhythm for keeping your customers informed without venturing into overkill. Megan will help you set solid goals and teach you how to develop a marketing plan tailored to meet them. 

If you continue to find yourself scrambling around the holidays and stressing about sales, Build Your Holiday Marketing Plan with Megan Auman is your opportunity to change that. You’ll learn how to build a sane and sustainable seasonal marketing plan that brings in those holiday sales – the smart way. 

Click here to download the Kickstart Your Profit Bonus Material.



It was SO helpful to actually see Megan's (tentative) schedule for her marketing plan. It's great to see people who are makers and how they run their business rather than teaching what they 'would' do or 'could' do. Thanks Megan!