Exercise: An Emotional Story
Lesson 13 from: Data Storytelling: Deliver Insights via Compelling StoriesBill Shander
Exercise: An Emotional Story
Lesson 13 from: Data Storytelling: Deliver Insights via Compelling StoriesBill Shander
Lessons
Introduction
1Class Introduction
03:29 2Do The Exercises
00:37 3Communication Challenges and Solutions
05:20 4Exercise: 4X4 Model
04:31 5Exercise Solution: 4X4 Model
03:25 6Introduction - Quiz
Thinking Like a Communicator
The Power of Story
06:48 8Six Ways to Tap Into Your Inner Storyteller
12:32 9The Importance of Understanding Your Audience
03:42 10How to Understand Your Audience
04:35 11How to Embrace Emotion (to review)
04:38 12How to Tap Into Your Inherent Creativity
05:55 13Exercise: An Emotional Story
01:29 14Exercise Solution: An Emotional Story
01:12 15Thinking Like a Communicator - Quiz
Telling Data Stories
16Basic Data Analytics Tactics
08:54 17Basic Journalism Tactics
04:56 18Defining Your Story
05:37 19Sketching and Storyboarding
07:05 20Use Your Words
04:20 21Telling Data Stories - Quiz
Essential Design Principles
22The Power of Visuals
07:44 23How to Pick the Right Chart for Your Data
05:19 24Exercise: Chart Selection
06:27 25Exercise: Visualization
02:59 26Basic Chart Designs Principles
08:21 27Research Driven Design Principles
06:27 28Exercise: A Data Story
03:50 29Essential Design Principles - Quiz
And Now What?
30Great Data Stories for Your Inspiration
05:53 31Tips and Tricks
03:53 32How to Sell Data Storytelling Services
03:56 33A Conversation Guide for Talking to Prospects About Data Storytelling Projects
05:30 34Course Summary
02:48Final Quiz
35Final Quiz
Lesson Info
Exercise: An Emotional Story
So we've talked about tapping into your inner storyteller and understanding your audience how to embrace emotion and the power of visuals. It's time to put these skills to the test With another quick exercise. Remember the four x 4 model exercise, we looked at the flying etiquette dataset from Fivethirtyeight and you thought up some headlines, image ideas and story boarded some cafe content. Let's continue with this data since you've already put some time into looking at it and getting creative with it. But this time your job is to get to an emotional story. All I want you to do is to again think about your audience and goals, then come up with an idea for an emotional story that will resonate with them. Use some of the techniques you've learned in previous lessons in this exercise. You want to storyboard the concept and you should also write down not just that basic storyboard of panels with topics that convey the idea, but also include keywords concepts and storylines that capture sp...
ecifically how you're going to turn these numbers into an opportunity to activate emotion in your audience. Really focus on this above all else, if you even want to write some of the story, go for it, the more real you make it in this exercise, the better it will mimic a real experience. So the more value you'll get from the exercise, remember focus on injecting emotion into your story as much as you can
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