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Email Marketing for Crafters

Lesson 14 of 24

Accuracy is Key

Abby Glassenberg

Email Marketing for Crafters

Abby Glassenberg

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Lesson Info

14. Accuracy is Key


  Class Trailer
Now Playing
2 Why Does Email Work? Duration:11:51
4 Software is the Solution Duration:21:33
5 My Newsletter Story Duration:14:45
6 Advertising is Annoying Duration:07:12
7 Your Email is a Gift Duration:04:05
8 Market Research Duration:11:35
9 Identify Your Why Duration:14:18
11 Exploring Content Type Duration:24:36
13 Make It Exclusive Duration:02:58
14 Accuracy is Key Duration:03:26
15 Templates & Branding Duration:07:07
16 Think About Length Duration:06:40
17 Subject Lines Duration:08:41
18 Call to Action & the P.S Duration:04:07
19 Write Back, Okay? Duration:19:24
20 Case Study #2: Ann Wood Duration:25:25
21 Autoresponders Duration:05:28
22 Build Your List & Keep It Lean Duration:41:36
23 Case Study #3: Indiesew Duration:06:43
24 Game Plan for the Holidays Duration:06:05

Lesson Info

Accuracy is Key

Curious e okay, accuracy is really important obviously. And spelling who talked about earlier accuracy is important. See? Do you want to spell check and the newsletter software will give you a spell check that you can use so you want to make sure you do that on day also links how many of you have ever gotten an email from somebody? A company or something? And then five seconds later got another one that side the link was wrong. Sorry, this regard right. So to avoid that you want to click on every link. So within male trim, for example, they give you aah! Button that his says preview take you to a new screens when you're composing, you can go to preview and you can see exactly what it will look like on a mobile device. They have like a little picture of a phone and you can actually scroll down and see what it looks like on the phone. And then they have a sort of a picture of a web browser and you can see what it looks like on the web browser and you can sit I find it's helpful to read t...

he text out loud. Sometimes I will catch errors. You know, I left out a word or something like that if I if I read it out loud and I also click on every single link so you click and it opens and you tab click and opens a new tab without a doubt I find him steak and everyone before when it's in draft because it's very easy when you're copping a link to paste it in there to have an old one accidentally still in a in the little clipboard and you've pasted in an old length or the wrong wanker the length the last thing you were pasting and it's too easy to make that mistake and if you if you do use the wrong link then the whole thing was for not so you know and and always and people really get annoyed talk about getting e mails back if the links are wrong and people were excited about that article and there's no link goes so the wrong thing or is broken people like a little a broken leg and then you have to send out a new another email and then you feel bad and you know so just make just think they're accurate you can also send yourself a test email that's another option that male chimp has and you consent it not just yourself but you can also send other people maybe have somebody who's helped me with proof reading or you just want to send your spouses or somebody like that your sister's helping ur ah friends a colleague you know who you guys are both working together to get your email marketing in place. You can send each other so you can just put in your own email dress and somebody else in sense of a test. So the open and a look just like how it will look when when you actually send it out and they can say, oh, you know, you can find problems with it or make suggestions and that kind of thing. So use those features because they do really help. Um, in the last thing, too. It's. Just check with the contents really yours. Just like when you're writing a block post. Really anything on the web you want to make sure you're not, you know, it's, taking somebody else's photo without their permission or using somebody else's text without their permission. So I think a linkous fine, I know a linkous fine, but but beyond that, you do want to just be careful that you're you're not accidentally taking something from somebody that doesn't belong to you. So accuracy is really important.

Class Description

A good email feels personal and creates a strong connection between you and your readers. Learn how to develop a compelling, personal, and effective email strategy in Email Marketing for Crafters with Abby Glassenberg

Abby is a sewing pattern designer, craft book author, teacher, and writer. In this class, she’ll share what she has learned about creating emails that facilitate genuine connection between you and your readers. You will:

  • Explore the best email software options 
  • Identify content that engages your subscribers
  • Decide how often to send your newsletter and how long it should be 
  • Learn the “give, give, take” approach and how it can work for you 
  • Develop tactics to get people to open your email and act on it 
  • Find out how to grow your list and keep it healthy 

Abby will also guide you through the nuts and bolts of setting up a branded email by teaching you how to customize a template with photos, banners, and graphics. 

Email Marketing for Crafters with Abby Glassenberg will teach you how to use this powerful medium to build relationships, drive sales, and grow your business in a sustainable and authentic way.


Bundle Wade

Abby Glassengber's class is a great tool for beginners. Abby encourages us to focus on the goal of our newsletter, and to incorporate aspects of newsletters we enjoy into our own writing. A particularly useful section of the course was the description of different content types that work well for e-mail marketing. Those of us who dislike "salesy" content are given the revelation that our newsletters are a gift to our most dedicated fans. With this in mind, putting together newsletters becomes a more thoughtful and fun process.


What a fantastic course! Abby is informative, interesting and she explains both the bigger picture and the specifics to help you get started. I highly recommend this class.


A down to earth and honest voice. I found this quite relaxing and a really nice class to get rid of those fears of email marketing. I love how the audience can participate and questions have been asked.