In-Person Sales Work
I'm just gonna leave you with this, okay? Because we didn't talk about this, but I implore to, if you are not good with in person sales, I implore you to consider doing it and hiring someone to help you with it. And if you really don't think you're good at it, then hire someone else to do it for you. But them, being able to feel their prints in their hands ahead of time, if you can print a couple ahead of time and let them feel it, they're not gonna leave the house without it. They just won't, and I'm gonna tell you a little story before you go, as to now why I know that it's true. My husband and I just moved. If you don't know, we've been on the road basically for 16 weeks and we had three days, or five days where we were home. I had a mentoring student and we had to move. And then we had to leave again for like two weeks. I had to hire to pack me, move me, someone to watch the baby. It was like, I had no time. So, it was the first day in the new house and trying to unpack. I have lik...
e 36 hours to try and get as much unpacked as I can. And the door rings, doorbell rings. I'm like, who's that? I go to the door and it's this guy. He's like, "Good morning." And I was like, "Hello." He's like, "Do you have a few minutes "for me to talk to you?" And I was like, "Well no not really." But I'm very nice so I don't know how to say no, so I was like okay. He proceeds to show me about this all in one cleaner. And how it cleans ink and dirt. And how it cleans grease. And then, next thing I know, he's washing my porch. And then he asks me if I have a dog and that he could wash the dog with it. Like, it's all made of all natural cleaner and it gets rid of everything. And at first, I was like oh we don't need cleaner. And then as he proceeded to be like, look how good it comes out. See how easy it was. I was like, oh my God, I need the cleaner. And then like, and then he started like cleaning the shrubs. And then the wheel bearings on my tires. And I was like, oh my God. This is the best cleaner I've ever seen in my life. I was like, "Okay we'll get the cleaner." And I was like, "How much is it?" And he's like, "It's $135." And I was like, "Greg, can I have my checkbook?" And he comes around and he's like, "what do you need your checkbook for?" And I was like, "We're just gonna buy "a little bit of cleaner." And he's like, "Cleaner?" And he's like, "How much is it?" I was like, "It's only like $135 and then tax. "He's giving me a really good deal." And he's like, "What?" He was like, "You were just telling me about how "we have money issues. "I've got like 50,000 cleaners under the sink. "You're not getting cleaner." I'm like, "I really need the cleaner." And he's like, "If you do not turn around and shut that door "right now, I swear to God, I'm not unpacking "another box for you." And I was like, "I guess I can't get the cleaner," and I like shut the door. It was at that moment I was like, holy crap, in person sales totally works. And then I just thought about all the thing that I've bought at like three o'clock in the morning in college, like watching infomercials, right, is the same thing. It's the same idea. So I know, like what I need to be doing, what you all need to be doing, is learning how to do in person sales because when you have the experience all of a sudden you're pulling out your checkbook and paying for like 300 years worth of cleaner that you're probably gonna end up throwing out, right? So I hope that this helped in terms of business. It's the most amount of business information I could think of to add to the other two classes.
Building a successful family portrait business takes more than capturing a good image. Not only do you need the tools to create family memories that your clients will love, but you also have to know how to set up a business that will make money and keep your clients and their referrals coming back. Award-winning photographer and international educator Kirsten Lewis returns to CreativeLive to teach all of this and more in the third class in her series on family storytelling photography.
In this class Kirsten will cover:
- The psychology of photographing families and how to really “see” your subjects
- How she collaborates with families and other creative professionals
- How to stay present in the moment to capture authentic and timeless images
- How to set up your business for success and sales
Kirsten will pull back the curtain to show you the nuts and bolts of her business and how she continues to be successful in this unique area of family photography.