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Finding, Defining, and Marketing Your Photographic Style

Lesson 11 of 31

Style Cycle–Discovery: 4 Step Find it Formula: Search


Finding, Defining, and Marketing Your Photographic Style

Lesson 11 of 31

Style Cycle–Discovery: 4 Step Find it Formula: Search


Lesson Info

Style Cycle–Discovery: 4 Step Find it Formula: Search

The style cycle. Now we're going to focus on the discovery phase of the style cycle. This is where all the experimentation comes to fruition, but it's experimentation with intention. This is where we're going to be looking at finding your style in a systematic, step-by-step approach. However, it's an approach that's at the forefront of your mind, okay? So it's not something that's going to just happen to you. It's something that we're going to intentionally do. So, what is the four step find it formula? Four steps: Search, Choose, Analyze, Create. Search, choose, analyze, and create. So let's talk about the first element of the four step find it formula, search. What does that mean? If you heard me on our Facebook Live in the Facebook group yesterday, I asked you to find art that you love. So what I want you to do is to find three visual artists that you love. It can be movies. It can be interior design. It can be painting. It can be photography. It can be sculpture. Anything that real...

ly rocks your world, okay? When I mean "rock your world," I truly do mean "rock your world," okay? I want it to be so awesome for you, that it literally takes your breath away. This artist is your mojo. Look at Google Art Project. Pinterest is great. I mean, I go on Pinterest, and I search "famous painters" or "fine art" or "digital artists," "composite work," anything like that. Those kinds of search terms will bring up a plethora of things, and then when you find an artist, just keep looking for more of their work and seeing if you like it. Look at the National Gallery website, the Corel Painter website, Deviant Art, Behance. These are all places to find digital artists for the most part, the American Portrait Society. There's all kinds of different societies and places you can go to discover modern artists that are prevalent today, but also artists that were prevalent, that are in their graves, long, dead and gone. So I don't care whether they're alive today, whether they're doing digital art, whether they're doing organic painting, whether they're sculptures, movies. It just doesn't matter. Pick an artist you love. For example, maybe you love Sidney Pollack films, okay? That is a genre of art film. I want you to find three artist that you absolutely make your heart sing. For example, one of my favorite artists, this keynote thing is really having a hard time moving through. I keep pressing it. There we go. I'm afraid I'm going to skip through slides. Backwards. That way. That way. If you see me go like this, it's just 'cause I'm making this keynote thing go, er. This is Stanka Kordic's work. I just chose a selection of her stuff. She gave me permission to use it. Some of this is stuff that's more recent, and some of it is older. You can see the older stuff def... When I say "older" I mean a couple years. We're not talking crazy old. But some of her work has two subjects in it, which I just told you in the last segment she only paints one now for commission piecing, at least that's what she told me. And then some of her work, the most recent piece that she showed is called "Leila and the Wren," which is one of my favorite current works of hers, so much so that I asked her if it was for sale. This piece down here in the lower corner, the lower left, is the first piece that I really fell in love with of hers. You can probably see why, and how that image has influenced my work, but Stanka Kordic is an absolutely incredible painter. She's alive and well today. I mean, you probably don't know of her if you're not in the painting world, but Michelle Chinn, Heather the painter, who teaches me how to paint in Corel, she introduced me to Stanka's work and said, "You'll really love it," and oh my gosh. It made my heart flutter, and still does to this day. Her style has changed over time. The older work are more colorful. Now, more muted work, and the faces, the frontal faces, is very important to her. Like she's starting to explore that more. And you can see the change in her work, but every piece that you look at, you know it's a Kordic. Her work is so unbelievably recognizable. For me, other artists, of course, do you know who this is? This is Heather Chinn, and this is me and my boy here at the bottom. So I, like, love Heather's work. She teaches me how to paint. I resonate with her on a very deep level as far as her brush work, her use of color, the way she does flow and fabric. I mean, this image here was huge for me in my progression when I first found her, in how I wanted to paint. I'll show you some close ups of that later. She uses the wind and flowing brush strokes very magically. She painted this as a surprise for me, almost knocked me off my socks, of course. But it's very bright colors, which is very unusual for me. I mean, it's brighter. That turquoise happens to be my favorite spa blue color. Like, if I'm going to pick a color, it's going to be spa blue. But she sent this to me, and it literally knocked my socks off. But what's interesting is, she said, "I channeled Stanka when I painted it." Do you see how she channeled her influences? She's influenced by Stanka Kordic, too. She goes, "I wanted to channel Stanka," and you see the piece-y flow and stuff like that. Her faces are definitely more defined versus Stanka's, but if you look at Stanka's work and then look at her, if I can do that real quick here. Go back, really fast. You know, this kind of piece-y, flowy brush stoke. You can see that she incorporated that into her style with that piece-y, textural background. When I saw that, I'm like, "Yes, you did." And so of course, it was my son and me, and Heather and Stanka, all in one image, I'm like, (laughter) this is awesome! This is now a 50-inch canvas on my wall. It's been dying to show it, because Heather entered it in an IPC competition this year. It's been done for months, but I haven't been able to show it to anyone, because it's a secret. You know, you can't say who did what when you're competing with the image. This image over here on the right is also one that just seriously floats my boat. It's the wind and the flow and the color and the ethereal quality to it. Heather Chinn is an incredible artist. She's based out of North Carolina and is a Corel Painter master, and of course taught me how to paint, and many other people as well. And I know I'm showing painters, and it's okay to choose a photographer as your artist, totally okay. I just happen to be really drawn to brushwork and stroke work and that flow, and the freedom to do what you want with paint, rather than with photography. I am a photographer, of course you all know that, but when I do fine art pieces for myself I'm almost always painting, because to me, it gives me a little extra freedom to do the technique that I want, a style.

Class Description

How can you work successfully (and profitably) as an artist in a crowded, over-saturated market? You have to make your work and your brand stand out by creating your art from a deeply authentic place that is only YOU and yours alone. In other words, you must define your STYLE. By standing out uniquely, you can attract the kind of client who is willing to compensate you appropriately for what you bring to the table.

Join master business and photography educator, Julia Kelleher, for a class on finding, defining and applying your style to your work and your brand.

In this class you’ll discover how to:

  • Identify your style as an artist intentionally rather than by accident
  • Incorporate your style into your brand
  • Use your style to help gain financial benefits
Learn how an undeviating style can bring in your ideal client, make you stand out in a crowd, command top dollar and keep your competition at arms length.


Cesar Flores

Wow wow wow, as an artist on a beginner's stage this was an amazing presentation. Julia is a pro on teaching the psychology of the artist within ourselves. I will follow her from now on and start putting in practice her step by step techniques on finding my style as an artist. Thank you Creativelive and Thank You Julia, you are amazing


This course is amazeballs. Love love love love love love love. Just buy it. :)

a Creativelive Student

Great class. A step by step way of finding a artist style that is from your heart. Stop hoping the style fairy will randomly visit you some day. I view this in-depth system as a smart exploration component integrated with a gut check component. Julia has laid it all out smartly and easy to follow. The work itself will not be easy but the steps are beautifully explained. Brilliant! Buy the course. Yeah I will be using it for years. Shelle

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