Entertain your Live Audience
This is a perfect account. isocialcop. If you don't know Mike he's awesome. I bounced onto his broadcast when I saw he went live so I could take the screenshot. I grabbed the screenshot, I sent him a request to be in his video. You can send a request if you want to be in someone's video. This is what shows up, when that happens and then I said hey, can I use you as an example for my slide deck, and presentation for Creative Live. Please give me a thumbs up and he's like, like that was real time. And he read it as I came on and so I was able to get that, so he's awesome, he's a police officer who is really great on social and has a podcast. So check him out if that sounds like you and you'd be interested in that so the three things that you really need to remember about going live is you know having this last about 20 to 40 minutes because people bounce in and out of live broadcast and you've got to always remember that you might be talking about something and the person might have come...
in before they heard you say the thing previously so you have to kind of reiterate the point of your broadcast so that they know what the topic is and that's why you want to pin it, to have the title there. You also want to make sure that if someone's following you, when someone is following you, and you do go live they get a notification that your live. So people can easily jump in when you go live and this is another reason to help with that engagement. By doing livestream people will see that you're alive and they might just be able to jump in. It's often very spontaneous when people come into your broadcast and they can be seen for 24 hours. Now I will tell you all that I do use Instagram stories to let people know when I'm going live. I'm going to talk a little bit more about this in a second like strategies around getting people on your live broadcast. So when you're live this is what your avatar looks like. It says live under it so that's how it will stand out. And they get a push notification like I said at the top of the feed. Live is going to appear under your name. You have the potential of showing up in the explorer tab that you're live. Your viewers will see that. You'll be at the front of the stream of Instagram stories that's right before that. You see the live broadcast and if you are live you could be featured in the explorer tab as a live broadcast. You can get new followers, new people into your live just simply from doing Instagram live. Just like stories, you can get discovered in the explorer tab. Okay so how do you start an Instagram live stream? I'm going to go through this pretty quickly, but you guys will be able to see the visuals so you just press live and then there's a countdown for five seconds. I showed you guys this a little bit earlier. You'll see Creative Live requested to join to be in the live stream. So this is when Kim bounced in. Before she came in the room I got a notification that only I could see, that she wanted to be in the room. So you can either decline that request if someone random is asking to join or you can accept it. So I accepted it and then Kim and I started talking and I was able to get all these screen grabs, for you guys. That was the whole goal for this. So that you could see the visuals on this. Now when you're live, bot the person whose live and the guests can tap on the airplane icon and invite people into the live broadcast. So if you have a guest you can say be sure to invite your viewers into the room and because I did that here's what happened. I had 823 viewers on this live broadcast cuz Marcus and Creative Live came in and after the 24 hours I had over 1,500 people watching that live stream. That's a lot of eyeballs. A lot more than I get in the feed, right? Going live can absolutely help you get more engagement. Let's talk about the final tips for going live. So you want to create hype for your live stream by announcing it in your feed of your story. So I always go into my story before I go live to say hey, like you heard me do, hey guys I'm going live like now, like right now. Come with me I'm going to be live. Or you can just say, I'm going live at five, I hope to see you then. So whenever you set your time announce it in your stories and it's a two-way street like request to join. Let people join when you know that they can add value to your broadcast. I go into other people's broadcast, when I know the person who's live and I could be a part of their community and conversation. So just like you can invite people into yours you can request to join other peoples' broadcast who might help you with your launch. Their audience might be the audience that you're trying to attract and you can talk about what it is that you do in their broadcast. It's a whole new audience. So after you go live just make sure you go back to answer a direct message and share that love. So I typically whenever anyone, after I go live on a broadcast, I typically say go to my Instagram post and use the hashtag Sue B live so I know that you came over from my live broadcast. And anyone who takes action and does that, I have in my camera roll a video that I created that says thanks so much for joining me on my live broadcast. I really appreciate your time and your attention and I send that to people. I thank people for being on the live broadcast who actually came back and gave some love and engagement on the post in my feed. It's all full circle here, okay? So you're going to need to experiment with the length of time of the live stream to figure out what's the ideal time for you to be committed to doing your stream and you can announce when you're going live in your stories and in your Facebook groups. You can let people know in your Facebook groups. I also do that or in your DM groups, like I said I had my Sue B squad groups. I let them know when I'm going live and share it there and you can maximize your reach with the dual broadcast. Okay? So now sine I'm Sue B, I'm going to talk about cross-pollination, cross promotion. Okay? So how do you get more reach within your launch and why is cross-promoting more important for the success of your launch? So it shows your audience that you are literally all in and focused on the one thing. Plus it creates more hype when you're all in and you're cross promoting within Instagram from all these neighborhoods that we talked about, right? It really helps you get more visibility because when you go all in, in each neighborhood people, people are hanging out in different areas. Half of you said that you liked stories, and half of you said that you liked the feed. So you might not be watching the stories, but you might be in the feed. So you're trying to get the hype and attention everywhere and honestly when people are posting videos, not always is the audio turned on because they're in a public place. So you can be missing the video clip and the stories but you can be catching it in the feed, when they're there. And it really helps your content get in front of as many people as possible when you are cross-pollinating, cross-promoting. So how do you do that? So you give a shout out in your Instagram stories or in your post description. You can do an Instagram story clip like I just showed you or you can go live. Here is an example of what I did in my post in my feed, going live on Instagram to tell you all the details. So that was my call to action and then I went live and then I showed behind the scenes a little bit. People love behind the scenes. This is the mount that I use. This is a little bit you know, the value you add. This is an Arkon Mount. I take it everywhere. I have, if anyone's interested, I have a code it's suebee s-u-e--b-e-e 20. You can get 20% off this mount. It wraps around anything I need to wrap it around and people actually Instagram Direct Messaged me and said, I'm so glad you showed me the mount that use. Everyone on Newbury Street was looking at me like I was crazy cuz I was sitting there talking to my phone wrapped on the thing. And then someone came over later and said, I need to get that mount. I love that you did that. So you know, so showing little things like that, exclusive information, exclusive content right. Okay here is some tips for cross promoting. It gives you more places to add links if you don't have the swipe up feature. If you do you can add the links there in your stories to get people to go where you're trying to get them to go. You can add more branding to the top of your profile with cover images, with your highlights right? You can brand those. We talked about that earlier. And it allows your content to live longer when you're in the highlights. You can reference what's in your highlights. And future stories are in your static feed, so the highlights that we talked about and the content that's in there, often I'll remind people to go to the highlight with Instagram tips. If you like this tip guess what there's more in the highlights. If you like this Q&A there's a whole Q&A session. You have to remind people. Remember we talked about you have to tell people what you want them to do. They can't guess what you're thinking, so by having the highlights that are named accordingly and when you share that in your stories you can drive traffic with your launch to where you're trying to get people to go. So let's recap, the Instagram stories which is, I always say this is not where you sell. It's where you build relationships. It's where you give value. You want to focus on retention and pay attention to the people that click through the whole story at the end and find out why? Find out why they liked your story? Why are they there? Why are they consuming your content about your launch and are they interested in what it is that you're launching? Or is there an opportunity for a collaboration a partnership or some kind of sponsorship? And when you have variety, it really does keep people coming back. And most importantly you always want to stand on your brand. So here is another example of sunski. Okay so their hashtag, live life outside, is that lifestyle hashtag that is actually in their bio. What I love about this is that they did an Instagram stories and they took people. They showed us people on the streets and where they are and where they're wearing their sunglasses. So they reached out to their community. User generated content for their stories. And they have this colorful way of sharing it, from blue to red to yellow and the final one was literally the glasses in the air. Enjoy the sunny vibes and don't forget to tag @sunski. So this is all done. There were multiple clips here but I just wanted you guys to get a sense that they took people who love their sunglasses and they featured them in their story. So there is more than one size fits all in terms of contents. You need to make sure that you tailor your messaging depending on the neighborhood. Is it the feed, is it the story? Is it the live? Where is your ideal customer hanging out and how can you get their attention to be part of your community, to be part of your launch, to engage in your content so that you can continue to nurture that relationship. So that when you are selling something they are right there and ready to buy from you because the more engagement that you get on your post means that the more likely your followers will see your content. And regardless of where you cross promote your messaging it all should be consistent across everything that you do. Okay so now we're going to recap the course. So if you want your launch to be seen and heard, you need to be sharing stories consistently. Highlights are the most valuable real estate. They are a way to make your launch more evergreen and you can share more links there, especially if you have the swipe up feature. So don't guess what's working in your stories, let your metrics, the data, look at the Instagram. The insights that we talked about earlier. Look at your metrics and your stories when you tap into a clip, you can literally see how many eyeballs are on each one. And you can look at your metrics also in the insights that we looked at earlier. When you go back there you can really see what is working in each and every clip of your story. And for those of you that need more information please head over to suebzimmerman.com/creativelive. Here is where you can find me you guys, in case you haven't written us down yet, and that is a wrap for Sue B.
Think Instagram is just for beach vacation selfies and shots of your quinoa-kale bowls? Think again. With more than 1 billion active monthly users, Instagram is one of the fastest-growing social marketing platforms for business. But while you might recognize the power of Instagram and its millions of enthusiastic devotees, leveraging that power is a whole other story.
Sue Zimmerman is a highly sought-after social media marketing educator, speaker and business coach who specializes in teaching entrepreneurs, executives and marketing professionals how to use Instagram to boost their brand and drive their business forward.
Sue will explore every aspect of the Instagram universe—from how to use Instagram Stories and Highlights to how to master the site’s elusive algorithm—so you’re ready and able to grow your presence, build and engage your audience, and rack up sales.
In this class, you’ll learn how to:
- Work with, not against, the Instagram algorithm.
- Create effective and appropriate content for your feed and Instagram Stories.
- Use Instagram Stories and bio links creatively.
- Organize your content.
- Craft an eye-catching and consistent look and feel.
- Get your followers to take action.
- Conduct hashtag research.
- Figure out the end game for each of your posts.
- Develop a posting schedule.