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Logo Design 101

Lesson 5 of 22

Formulating a Creative Brief

Tim Frame

Logo Design 101

Tim Frame

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Lesson Info

5. Formulating a Creative Brief


  Class Trailer
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1 Course Introduction Duration:02:54
2 What is a Logo? Duration:06:26
3 Standard Logo Types Duration:30:16
4 Defining the Project Duration:09:25
5 Formulating a Creative Brief Duration:03:51
6 Logo Design Research Duration:25:25
7 Brainstorming: Word Mapping Duration:28:55
8 Brainstorming Logo Ideas Duration:16:04
9 Thumbnail Sketches Duration:37:17
10 Exploring Type Solutions Duration:17:59
13 Logo Execution Styles Duration:09:03
19 Logo Standards Duration:12:04
20 Copyright and Trademark Basics Duration:09:10
21 Contract Basics Duration:07:26
22 Final Thoughts Duration:02:25

Lesson Info

Formulating a Creative Brief

Formulating and creative brief um just tell you a lot about the history my history with the creative brief um when I first started out basically the way it was is is uh the owner or a count and count exactly go out meet with the client, talk about the project but take the notes and then type it up for me on dh that will be the creative brief um sometimes if you're working with like big clients that have been house research departments and the marketing people and you know they're very sophisticated that brand managers and all that kind of thing they'll actually put together a very you know, very complete um creative brief with almost everything any and all packaged um so where you may have a couple questions but if you know you've gotten everything almost everything you need to work with um the way that I uh well what I use the creative brief for is um basically to formulate, you know, maur complete proposal and use it as a can use it his contract um and it does it does it is an invest...

ment of time like the first time that you do it and then after that it's just a matter of kind of tailoring into individual individual clients but basically is just a written description for design project so it can be you know it can be very simple or can be very detailed um a lot of the work that I do is for other design firms and so they will actually have already gone through this process with a client and put together a creative brief you know, that has, like background has the goals of the project. It has some of demographic information that comes from the research and actually kind of, you know, a direction that there even in direction they're looking for and then that on that comes to me so essentially the creative brief would be, um, the product overview um the client objectives for the project um, product over being just a brief summary of what the project entails and part of this is your basically, um reviewing or reintroducing the client what they told you just to make sure that everybody's on the same page um then client objectives, whatever their stated goals and objectives are met and this is going to come from the questions like the interview questions and follow this, um, scope of work liston deliverables uh, a timeline with proposed deadlines because you wanna, um you want to put some of that responsibility back on the client to keep, you know, to keep that lines one thing that's really frustrating about being an independent designer is being working on a project and then, you know, you think next week you're going tohave three days of worth of work. And then client called and said, well, you know, we hit a glitch, and we want, you know, we're not gonna be ready for another week or whatever. And then you're sitting there thinking, you have had work and you don't, um, and then obviously, budget. So you got the project, um, and we're gonna talk a little bit toward the end about, um, about some of the basic content of of, uh, contracts. Um, she's, my favorite quotes, a problem. Well defined. This have solved.

Class Description

A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.

Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish. 

You’ll learn about:

  • Researching and gathering relevant info
  • Concepting, refining, and rendering a design
  • Producing identity standards and basic style guide
  • Considerations for making color decisions

You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.

Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.


a Creativelive Student

It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.

Rajat Shanbhag

It is an excellent class that has all the foundations laid out precisely and concisely. I really appreciate Tim putting in all the effort and simplifying the process for beginners and pro's alike.