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Logo Design 101

Lesson 2 of 22

What is a Logo?

Tim Frame

Logo Design 101

Tim Frame

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Lesson Info

2. What is a Logo?


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1 Course Introduction Duration:02:54
2 What is a Logo? Duration:06:26
3 Standard Logo Types Duration:30:16
4 Defining the Project Duration:09:25
5 Formulating a Creative Brief Duration:03:51
6 Logo Design Research Duration:25:25
7 Brainstorming: Word Mapping Duration:28:55
8 Brainstorming Logo Ideas Duration:16:04
9 Thumbnail Sketches Duration:37:17
10 Exploring Type Solutions Duration:17:59
13 Logo Execution Styles Duration:09:03
19 Logo Standards Duration:12:04
20 Copyright and Trademark Basics Duration:09:10
21 Contract Basics Duration:07:26
22 Final Thoughts Duration:02:25

Lesson Info

What is a Logo?

All right, this is logo design one o one so is a basic course and it's going to be good for anybody that wants to get an insight to the process of logo design and as we just talked part of the the dilemma is you know how you're going to hire getting help for this concept there's you know, lots of times parameters as far as you know I'm designing for your client but your desire ultimate you're designing for their client so you have tto uh sort of meet the needs and align with multiple audiences and so forth but this process on the up front work before you actually sort of put pencil to paper um actually helps kind of focus you on a path and give you some options for creative solutions so the first couple segments of this um we'll talk a lot about uh like meeting meeting with a client interviewing the client background research that type of thing and then that kind of kind of funnel into how to take that into developing creative concept so actually this afternoon we'll have a couple of d...

ifferent exercises um you'll participate in and developed some uh some logo concepts just for a temporary client for today uh I thought it would be good to start with by defining um what a logo is and also um there are some terms but uh like branding and or brand mark identity um that sometimes get uh are used interchangeably so that would be good to clarify um my logo is simply an identifying mark for four it could be for a person for company for a ban whatever the entity is but keep in mind is that it's an identifier it's not supposed to be a describe logo type simply refers to a type based logo on that consist of just uh word word words or letter forms without any icon or imagery um an identity represents like the whole you know the whole personality everything that defines like a company organization or um nonprofit whatever it is so it's like the visual communication that's the world it's every way that they communicate um every way that they market themselves everything that defined basically everything that defines who they are and so you know, corporate identity you know when you do corporate identity it's it's more the visual part and the branding opponents but overall it's the entire scope of things that I don't that define company or service a brand mark this is frequently used for logo and it actually is a logo but it's specifically a logo for brand um if I don't know where our follow you're at in your careers are in the process but it is really good to understand how to work with branding principles and what those are because no logo is frequently referred to as like the entry point to the brand because if you're if you're developing you know I uh an identity system my brand it usually starts with a logo um and every you know, everything follows the design of that um trademark is simply a, um logo that um has been is used for commerce is used for trade um one thing about that it is on the benefits of the trade market is legally protected intellectual property it is whether it's registered or not on actually toward the end of the day, we're gonna talk about copyright and trademark because those are issues that we need to be wearing to protect ourselves but also for a client and then talk about whose responsibilities those are so what defines us is successful logo well, that should be simple I don't have toe tell you guys, we're living a visual culture where we're just bombarded with image with the images we have a split second for something to catch and keep our attention on and then um these next one's along with simple they're kind of all interconnected or dependent upon each other um used to beat needs to be unique. This is one of the key goals for a logo design that its unique within that stands out within the market that it's in uh separates itself from the competition um remember again, memorable umm you know, one of the measures of success and advertising is recall you should you should be something that it's impactful enough that you remember it um I siding out I used to be creative director so I would interview design candidates for you know, for designers underneath myself and I I probably can't remember everybody that I interviewed but I could remember some people because I can remember like individual and individual piece from their portfolio it's because it was so unique I can think of that person and I immediately think of the think of the piece from their portfolio it was that you know and I looked at a lot of portfolios and a lot you know, a lot of work so it really has to make it has to make a lasting impression also needs to be flexible this is one of things that's really challenging logo design because you know, because you are trying to be unique on do things differently that have been done before to some degree so has the work across all types of platforms and applications um it has to work in color as well as black and white or at least in one color and has to work in a variety of different sizes, you know, even down to the size of a quarter or even smaller um now that you've probably noticed from mobile devices and all tablets and all the way that we work and communicate that things were getting getting smaller

Class Description

A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.

Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish. 

You’ll learn about:

  • Researching and gathering relevant info
  • Concepting, refining, and rendering a design
  • Producing identity standards and basic style guide
  • Considerations for making color decisions

You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.

Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.


a Creativelive Student

It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.

Rajat Shanbhag

It is an excellent class that has all the foundations laid out precisely and concisely. I really appreciate Tim putting in all the effort and simplifying the process for beginners and pro's alike.