My name is chris jennings and I'm going to be your host for this course and we are thrilled to have him here he has tons of experience, he is the expert in this field if you're out there watching at home and you don't yet have a logo whether it's for your personal brand, your small business, whatever it is you're in the right place because when we're done here you're gonna have all the tools to create a fantastic logo. Now I'm gonna tell you a little bit about tim frame if you are not familiar with him as I said he has over twenty years of experience in the design industry and he has been designing logos, icons, graphics package is retail everything you name it, this guy has designed it he's worked with with fortune five hundred companies, ad agencies around the world, lots of experience here and we are thrilled to bring him to the creative live stage, so please, without further ado, please welcome tim frame welcome thank you so good to have it's great to be here and before we get goin...
g, I know you're going to dive deep into these subjects and we're gonna learn so much from you, but I want to get started with a question I know people out there, they cringe when they hear that word logo there very intimidated by it what have you found in your experience is the biggest dilemma for people when they're trying to get their their logo built? I think for desires I think it's sort of the blank canvas scenario where, you know, if you're doing a brochure or something there some parameters you know what size it is you say a copy something to work with but with logo designs sometimes it's a blank canvas and sometimes it's it's the client that wants you to bring their idea tto life and sometimes that, you know, their idea is one that you're actually people to death or not brought to life. The other thing that comes to mind is that, you know, in in projects where I'm working with clients it's rare that I could just develop one concept um usually it's at least three and sometimes it's up to ten and the bigger the client, the more sometimes the more concepts that you have to do and they all have to be of a certain level to be, you know, to even be worth worth presenting. Um and then so not just, you know, committing one good idea, but coming up with several and getting line several options um, on the other thing that frequently happens is the sooner you start working on the project, you get this great idea and then so you think I have nailed this. This is great, and then assumes you sort of get into finding out more about the client, the project and the market, and so forth. You realize, there's, that I can't use this back to square one, and that happens, that's, that's, part of the industry, and so that it's good that you actually bring that experience here. And for everybody out there watching at home, we have our global audience tuning in. We have students here who have their pens and paper, and they're ready to learn from you suits him, I'm gonna let you take it away, okay?
A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.
Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish.
You’ll learn about:
- Researching and gathering relevant info
- Concepting, refining, and rendering a design
- Producing identity standards and basic style guide
- Considerations for making color decisions
You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.
Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.