The Photographer's Guide to SEO and Online Marketing with Lawrence Chan

Excellent course. It really clarified a few aspects on the SEO. Totally recommended.

Brilliant ! Great content, well organized, practicable, understandable. I felt like I had a good handle on SEO and really thought I’d be getting a refresher. I am amazed at the new things I learned. Great resource that I’ll go back to often. Well done!

There is a ton of great content in this course and I learned a great deal. I do wish there was more discussion around optimising a website rather than so much focus on blogs. I do understand the relationship between the two, but I feel that stand-alone websites were overlooked.

I have never bothered to review a class even though I've taken a bunch of great ones. This class is seriously incredible. Lawrence does an amazing job of breaking marketing down into understandable chunks. He doesn't just tell you what to do - he tells you why you should do it. There are some things I don't agree with but most everything is spot on. If you want to build a successful photography business you should watch this class.

This is a class the you need to re-watch over and over again as there is a ton of content. He explains the need to have a vision of your brand first. Then he goes into detail of how to execute relevant SEO in to your site.

Great class! Lots of information! Changed the way I look at posts and SEO!

Grade: C+ Lawrence is an expert at this, as he shows with examples of his results. However, I felt like he did not take the time to break-down some of the technical aspects. The best part was when Lawrence created a mini website using all of his techniques. I would recommend this course for someone that is already comfortable edited advanced settings for their website. THe course slides were on the Spartan side and Lawrence did not provide a ton of clarification and did not have a very engaging presentation style. A great alternative course is "How to Improve Your SEO" with GARY HUGHES, but it is much less detailed. Another option would be Session 7 of "Master the Business of Photography" with SAL CINCOTTA.

As someone who been in business for a few years and seen a number of CL presentations, I have mixed thoughts about this course. There's some great marketing nuggets, but you can find that from many CreativeLive courses. I felt like the specific focus on SEO consisted of only a small part of the course, and while I appreciated that, I wanted to see that expanded to more real-life blogging examples. I agree with one of the other commenters that it felt disjointed at times, and I feel like Lawrence rushed through certain parts of the presentation, especially when it came to the more technical parts - even after watching it multiple times. Overall I did get some valuable insight on keywords, etc. and for that I felt like the course was worth purchasing.

Worth. Every. Penny.

I have been looking for a course like this to learn more about Online Marketing and SEO and randomly came across this course playing live. I usually decide within the first 5 minutes whether I want to continue learning, and Lawrence Chan definitely had me hooked. I wanted to continue watching his engaging presentation and listen to what he had to say. His quirky and nervous disposition was handled well as he broke into a smile or laughter from time to time, which made him funny yet relatable. Like everyone else, I was impressed by his thorough knowledge of Online Marketing and liked the examples he gave as he progressed with the course. Hopefully Lawrence Chan can be featured in Creative Live again!

It was great, he covered a lot of things, and was quite thorough and generous in his approach to this topic. This is a topic that anyone trying to build a website and get a business off the ground should watch. It has changed the way I have been doing many things.

Lawrence has done a great job in trying to simplify SEO and marketing in such a short course. He's obviously a clever and well clued up guy, and he comes across well if a little nervous and bumbling at times. The course itself felt quite fragmented over the first day. At times I almost felt like we were going through a business studies book, but in a disjointed way not knowing what direction we'd go next. Having said that the course is worth watching as there are a few nuggets of gold in there and it's a great general overview of both marketing and SEO which is an incredibly deep topic. There were a few questionable area for me over both days, but I've studied SEO reasonably well, for example he told a viewer to keep her old site and not move to a new domain as she'd lose all page rank. In actual fact the lady could quite easily move from one domain to another, and using a 301 permanent redirect she could transfer between 90-99% of her old pages link juice (ranking power). I understand going through deeper areas like this might have put fear in some people, but I think a few areas could have been better presented or explained. Would I recommend this course, yes I would. Although I saw faults in it, the amount of information on offer is pretty extensive and will help most photographers who run their own websites. SEO can go so much further than has been explained here, but for most small businesses this will be a great starting block to getting your business out there and ranking higher than you ever did before! Note to all: Anyone using wordpress please make sure you get it hosted on a decent host. After hosting my wordpress site on bluehost, and getting incredibly slow load times, I researched extensively to find out that the host plays a really important part in this area and going cheap isn't a great option. If your pages load slow you run the risk of losing a lot of potential customers and hits, so do yourself a favour and pay a little more for a decent host.

I was hesitant to view, let alone purchase this course since I'm not a photographer but I received from Lawrence such exquisite training and many ways to think about all aspects of online visibility and product creation that I volunteered at a non-profit organization that I care about and am helping them think about their online presence differently because of Lawrence's clear strategies and guidelines. Yes, I'm a marketing newbie but that's a testimonial to the clarity and structure of Lawrence's training, I can read to the non-profit managers just from my notes from Lawrence's class and everyone says, "wow!!!" (including me, again on the re-read). I am beyond satisfied with my purchase.

I learned so much Lawrence is incredible!

Lawrence presents his ideas with a very well thought out structure. He speaks with clarity and stays on point. The result is an easy to follow presentation filled clear take-aways. Happy I bought this course.

One of the best marketing and SEO classes I've taken. He has a solid foundation in marketing principles and strategies and he has broken everything down so well in this class that I can start implementing certain aspects right off the bat. His segments on the psychology of pricing and consumerism are invaluable. It will truly change the way you look at marketing going forward. Highly recommend this course.

Lawrence Chan has a more than just a solid grasp of marketing principals, which is a tremendous place to start from when it comes to applying all that knowledge to the online arena. The way he has developed marketing strategies [and separated those from tactics] for each channel is very impressive. One look at his blog should tell you all you need to know about his competency to deliver this course. Very much looking forward to the SEO portion, and hope that he's going to get down to brass tacks on this one. I know it's a shifting landscape, but it's one that can be mapped, and should be explainable...